#310 - Sales growth

From Chen Zining's Weibo, more people learned that Audi had recently launched a new car, and it was the highly anticipated Audi A8.

So, on this day, those wealthy individuals who learned about the Audi A8 launch through various channels,

flocked to Audi 4S stores to personally experience the luxury and comfort of this car.

When it comes to cars of this level, it's all about first impressions. If consumers feel comfortable at first sight, then it's pretty much settled.

Plus, considering the meaning represented by the Audi A8, everyone who came to see the car was satisfied with it.

Therefore, those wealthy consumers with money and power readily purchased a VIP long-wheelbase version of the Audi A8 to showcase their status.

And for those who lacked the financial strength but still wanted to buy a D-segment luxury car, the low-end version of the Audi A8 perfectly met their needs.

Even if Benma, Baolai, and Autuo and other car companies engaged in price reduction promotions, the starting price after a 100,000 price reduction was still around 1 million.

While the optional extras provided by the Audi 4S store, when fully equipped, only cost a little over 1 million.

Overall, the value for money was absolutely superb.

In a word, just buy it!

That evening, after returning from the interview, Lu Haifeng looked at the sales report for the Audi A8 today, and was stunned to see that more than 2,000 units had been sold in one day.

What on earth happened today that I don't know about? The Audi A8, which had been experiencing sluggish sales for the past two days, actually sold more than two thousand units in one day.

Among them, the VIP long-wheelbase version of the Audi A8 sold an astonishing number of more than a thousand units.

The VIP long-wheelbase Audi A8, a car priced at 2.66 million per unit, sold more than a thousand units in one day, which translates to a sales revenue of more than 2.6 billion.

In addition, there were more than a thousand low-end and high-end versions sold. Even if it's the lowest-end version, the average price per car after adding optional extras is generally above 850,000.

That's another 1 billion or so in sales revenue!

Lu Haifeng saw that the sales revenue of the Audi A8 actually reached more than 3.6 billion in one day.

However, the manufacturing cost of a VIP long-wheelbase Audi A8, plus taxes, reaches an astonishing 1.6 million or so!

Because for the VIP long-wheelbase Audi A8, Lu Haifeng demanded the most ultimate luxury experience and the safest and most comfortable riding experience. All the materials that can be seen and touched in the car are top-notch, so the cost is so high.

But for every VIP long-wheelbase Audi A8 that the manufacturer sells, after deducting 200,000 per unit for the dealer, the manufacturer's net profit can reach 800,000.

Even for the regular version of the Audi A8, the profit for each unit plus optional extras is above 200,000.

That is to say, on this day alone, the Audi A8 brought nearly one billion in net profit to Audi.

Lu Haifeng smacked his lips as he looked at this report. You have to know that this is just one day's profit!

"No wonder Benma, Baolai, and Autuo and other car companies would rather die than lower the prices of high-end models. It turns out that the profit margin in this is simply terrifying!"

Now, the profit from selling an Audi A4 for a month is only equivalent to the profit from an Audi A8 for one day.

The speed at which money is made is simply terrifying!

It's just that Lu Haifeng couldn't figure out for a long time why the sales of the Audi A8 were so dismal the previous two days, but today it suddenly sold so many.

There must be something I don't know about. Then, he picked up his phone and called Huang Ming from the marketing department. Lu Haifeng guessed that he should know something.

"Huang Ming, do you know why the sales of the Audi A8 have skyrocketed so much today?"

Sure enough, when Huang Ming heard Lu Haifeng's words, he asked in surprise, "President Lu, what is your relationship with Chen Zining!"

Chen Zining?

Lu Haifeng still didn't understand Huang Ming's words. What kind of relationship did he have with Chen Zining!

He had only heard her songs and seen her photos online.

Lu Haifeng tilted his head and thought for a long time but still couldn't figure it out, so he said to Huang Ming impatiently, "I don't know her! Speak up if you have something to say, don't beat around the bush!"

Huang Ming from the marketing department curled his lips and muttered to himself, "It's strange that you don't have a relationship with her. Otherwise, how could a big star who never accepts advertisements suddenly come out to advertise for the Audi A8!"

Huang Ming thought so in his heart, but said on his lips, "Ahem... President Lu, I thought you had a relationship with her?"

"President Lu, it's like this. This morning, Chen Zining posted an advertisement for our Audi A8 on her personal Weibo!"

"And it was a live-action car model, it's just too beautiful!"

"According to my analysis, the reason why our Audi A8 sales were so sluggish the previous two days should be because of the advertising bombardment from the six luxury brands of Benma, Baolai, and Autuo. This has led to many people not knowing about the launch of our Audi A8!"

"In addition, there were not many media outlets that attended our new car launch this time. Except for those media outlets that have a good relationship with us, the others were all snatched away by Benma, Baolai, and Autuo!"

"So, this has caused the reason why no consumers went to see the car in the first two days of the Audi A8 launch, after all, they don't know that our Audi A8 has already been launched!"

"However, with Chen Zining's advertisement, many consumers saw this news, so the sales of our Audi A8 will skyrocket!"

"After all, Chen Zining is a superstar, and she has never accepted an advertisement since her debut. Her popularity in Daxia Country is unmatched!"

"Regardless of age group, she has a large number of fans, so as long as she says a word on Weibo, the influence is more terrifying than some large media outlets!"

Huang Ming analyzed the reason for the surge in sales to Lu Haifeng on the phone, but he gossiped in his heart, thinking that President Lu has been staying in Yanjing for so long and hasn't come back.

Could it be that he is dating Chen Zining! Otherwise, why would Chen Zining advertise for the Audi A8 instead of advertising for Benma, Baolai, and Autuo and other car companies.

Now Lu Haifeng doesn't know what Huang Ming is thinking, if he knew, he would definitely spray his face with salt soda!

Lu Haifeng is now thinking about why Chen Zining did this, he doesn't even know her.

Lu Haifeng thought for a long time but couldn't figure it out, so he simply didn't think about anything, just thinking that since the other party has helped him so much, he should repay her if he has the opportunity in the future!

It is impolite not to reciprocate!

"Okay, now that there are more orders, the inventory in each store must not be enough to sell!"

"So, you personally go to the quality inspection department later, and you must strictly control the quality for me, don't let the vehicles have quality problems due to negligence!"

"It wouldn't be good if a good hand of cards were ruined by you!"

After Lu Haifeng finished speaking, he hung up the phone!