#335 - Audi R8 - Reborn to dominate technology

Take the Audi A4 for example, its lowest price abroad is around 300,000 yuan. If a factory is built locally, many costs such as tariffs will be reduced, and the price will be even lower.

To put it bluntly, the extra expenses are not earned by the local dealers, nor by Audi, but all go into the pockets of the country they are in. In the end, isn't it still the consumers who are paying the bill!

If a factory is built locally, although the selling price is lower, the profit earned will not only not decrease, but will actually increase.

Moreover, the benefits are far more than these, there are many other great advantages.

Look at those joint venture brands in China now, aren't they the layouts of those foreign giants in China?

For Audi, building factories overseas is also a future strategy!

Of course, Lu Haifeng will not form a joint venture with any car company overseas, after all, foreign countries can have wholly-owned automobile factories.

However, for Audi, building a factory is not for now, but for the future.

That's why Lu Haifeng rejected Zhao Jianhua's proposal.

Hearing Lu Haifeng's rejection, Zhao Jianhua asked in confusion: "President Lu, why don't we strike while the iron is hot now?"

"While our Audi brand is popular, quickly build the factory and further expand our Audi's market share abroad!"

"If we can build a factory abroad, it is no exaggeration to say that our Audi sales will definitely double!"

Hearing this, Lu Haifeng knew that Zhao Jianhua had not seen the essence of the matter.

"President Zhao, you only see the sales volume, but you haven't thought about other issues!"

"Have you ever thought that with so many orders we have abroad now, once we build a factory abroad, wouldn't there be a lot of cancellations? After all, foreign consumers are not fools!"

"Hiss."

Hearing Lu Haifeng's words, Zhao Jianhua couldn't help but gasp. He only thought about expansion, but ignored such a serious problem.

Isn't the reason why foreign consumers buy Audi cars now because they value Audi's performance?

With such strong performance, they can accept even if the price is a little higher, but once Audi builds a factory abroad, they will have better choices.

Then there will be a large number of customers canceling orders, which is something he had never thought about before.

If he really did according to his suggestion, it would definitely bring huge losses to Audi.

Before he could think more, Lu Haifeng continued: "In addition, even if we build a factory abroad, we will definitely have to develop a new version!"

"The version we produce in China will definitely be an imported model abroad!"

"Moreover, the models we produce in their local area must be cut down in some way. It is impossible to produce them with our domestic technology, right?"

"Audi will also have to be like other car companies, with the same product being divided into domestic and imported!"

"Otherwise, our domestic technology would be too cheap!"

"In addition, our Audi's product range is not rich enough!"

"If we Audi build a factory overseas now, it will not only not bring us benefits, but will also increase many constraints!"

"So, Audi does not need to consider the issue of building a factory abroad within two years!"

"When the time is right, I will arrange it myself!"

Zhao Jianhua could think of building a factory overseas, how could Lu Haifeng not think of it? Building a factory overseas involves many issues, it is not something that can be built just by saying so.

Just like Lu Haifeng said, the same product produced overseas will definitely be cut down in some way.

Otherwise, consumers are not fools, with the same configuration and such a big price difference, why would consumers still buy the imported version?

Is it just because imported cars sound high-end and more presentable?

That's because the important factors that truly distinguish them are performance, quality, and so on.

After listening to Lu Haifeng's words, Zhao Jianhua nodded and said: "I understand, President Lu, you are still thinking long-term, I was too reckless!"

"I only thought about expanding the market as much as possible, but I ignored the other impacts it would bring to us!"

"Haha, Uncle Zhao, you don't have to take it to heart, you are also doing it for Audi's good!"

"Although it's a bit rushed, the starting point is still good, I can understand!"

"Let's put this matter aside for now! We'll talk about it when the time is right!"

"The most urgent task is to focus on the domestic market as much as possible!"

Lu Haifeng still respected Zhao Jianhua, an old man who had been working with his father for decades.

After Lu Haifeng chatted with Zhao Jianhua for a while, he went to the Audi Automobile Laboratory.

As soon as Lu Haifeng entered the laboratory door, he saw several new cars parked on the first floor of the laboratory.

Audi R8, RS7, Q7, Q5

"Oh, the action is quite fast, even the prototypes have been made!"

It hasn't been long since Lu Haifeng gave the instructions, and the people in the laboratory have even made the prototypes.

This research and development speed is really beyond Lu Haifeng's expectations.

"President Lu, you're back!"

"President Lu..."

Seeing Lu Haifeng coming in, the employees of the laboratory looked at Lu Haifeng with admiration.

After the Focus Spotlight was broadcast, Lu Haifeng became a model for young people to establish their life values.

The company's employees were proud of their boss's fame and felt very proud.

"Everyone, go get busy! Don't stand around here!"

After everyone dispersed, Lu Haifeng looked at the prototypes parked on the first floor.

Among these cars, the most representative one is the first true supercar that Audi is about to release.

Audi R8

A real sports car is to abandon the front-engine mode and adopt the mid-engine all-wheel-drive mode, coupled with an engine above V10.

Compared with other rear-engine drive modes, the advantage of the mid-engine is that the body can be designed to achieve a golden ratio.

This enables the vehicle to obtain better grip and achieve the most ideal riding experience.

This is also the reason why most supercars choose to be equipped with mid-engines.

Compared with the previous life, this supercar has undergone many changes in all aspects.

First of all, in terms of appearance, compared with the mediocre characteristics of the previous life, the employees of the design department in this life have designed the body to be more explosive and aggressive.

In addition, the combination of aerodynamic kits on the body makes this car better absorb wind resistance during driving.

In order to strengthen the appearance of this car, the design department took out all the supercars in this world for reference.

The biggest change in this car is the interior. Under the premise of conforming to Audi's concept of technology, the design department completely abandoned the original interior design.

After referring to many supercars in this world, they designed a new interior similar to a fighter cockpit.