#337 - discuss

When Lu Haifeng arrived at the Audi RS7's exterior design department, he saw Huang Zhiming standing in front of a huge electronic screen, explaining the design philosophy of Audi cars to the young people.

"Our design philosophy for Audi cars is, first, to focus on technology, and second, on coolness!"

"On this point, I admire our General Manager Lu the most. General Manager Lu's design skills are definitely world-class!"

"Our Audi A4, A6, and your favorite Audi TT were all designed by General Manager Lu alone!"

"When I first saw these design drawings, I was amazed and convinced, even as someone who has been in the automotive design industry for many years."

"General Manager Lu's design philosophy of technology and coolness can definitely lead the trend around the world!"

"Let's not talk about anything else, just take our Audi's matrix LED headlights. Before Audi was established, which car company could have imagined designing car lights so uniquely and full of technology!"

"Which car designer could have thought of adding daytime running lights to car headlights!"

"No one, only our General Manager Lu could think of it and design it!"

"After our Audi cars were equipped with daytime running lights, it simply fascinated a large number of people, and now major car companies around the world are starting to imitate it!"

Lu Haifeng saw Huang Zhiming speaking, and the remaining young people were listening attentively, because they hadn't arrived when the Audi A4 and A6 were designed.

So they were very interested in this kind of thing.

"Director Huang, are you saying that our Audi A4 and A6 models were all designed by General Manager Lu alone!"

Just then, a young man in his twenties raised his hand and asked curiously.

The others also looked over with curiosity. The Audi A4 had already been launched when they arrived, and the Audi A6 and Audi TT had also entered the mass production stage, and the Audi A8 was basically designed, so they were not very clear about who designed these cars.

As a result, now hearing Huang Zhiming say that General Manager Lu designed them alone, they never expected Lu Haifeng's design ability to be so strong.

Huang Zhiming said with an admiring expression when he heard this: "That's right, they were all designed by General Manager Lu alone!"

"We are just enriching the content according to General Manager Lu's design!"

Hearing Huang Zhiming's words, many young people talked about it. They didn't expect that Lu Haifeng had designed three models in such a short period of time, and each one was a classic model.

You must know that even those world's top car design masters can't design a few classic models in their lifetime, and the rest of the time they are just living off their past achievements.

Huang Zhiming looked at the stunned expressions of these young people and said with a smile: "Don't be surprised, you have to know that even the Audi RS7 we are currently designing is General Manager Lu's concept!"

"That's why we were able to design the complete Audi RS7 model in such a short period of time!"

As soon as Huang Zhiming finished speaking, the young people below started talking about it. He saw that it was obviously off-topic, so he immediately said: "Okay, quiet down, let's get back to the topic!"

After Huang Zhiming said this, everyone quieted down and took out their tablets to prepare for today's discussion.

Huang Zhiming nodded in satisfaction after seeing this, and then he turned on the projector and said: "The Audi RS7 is the second true supercar of our Audi cars!"

"According to the instructions General Manager Lu gave me, the goal is to build this car into the world's fastest and most understated sedan coupe, which is what we often call a wolf in sheep's clothing!"

"At the beginning of the design of this car, General Manager Lu also gave us a name, which is 'Suit Thug'!"

"I also feel that the name given by General Manager Lu is very good, and it is very in line with the positioning of the Audi RS7, hiding a powerful heart under an ordinary appearance!"

"Once the performance of this car explodes, it will definitely shock everyone!"

"So when we designed the Audi RS7, we focused on mediocrity and understatement. The appearance should not be different from anything else. As long as it is started, this car will be transformed into a performance monster!"

"However, after the prototype of this car was built, I always felt that something was wrong with this car!"

"So the content of our meeting this time is to find out the unreasonable parts of the Audi RS7 design!"

"You have all seen and felt the Audi RS7 prototype! Now who can tell me what feels wrong or what needs to be improved!"

After Huang Zhiming finished speaking, these young designers expressed their feelings!

"Director Huang, I think we are too conservative in the design of the Audi RS7. Although our initial design was for low-end, I think it is not good to be too low-key!"

"Director Huang, Xiao Wang is right. After all, the Audi RS7 is still a sedan coupe, a performance car!"

"If we design the exterior and interior too low-key and too mediocre, I don't think consumers will buy such a car!"

"After all, our Audi RS7 is aimed at young people, and most young people look at the appearance of the car at first glance!"

"Director Huang, I think we can be more aggressive when designing the exterior and add some aerodynamic kits!"

Now many young designers are expressing their opinions.

Lu Haifeng quietly came behind everyone, found a seat and sat down, listening quietly to their discussion.

As someone said, the target group for the Audi RS7 after it is launched is mostly young consumers.

Because those who have the ability to buy a performance car that costs millions are either the rich second generation born at the finish line, or those who have achieved success by relying on their own efforts.

Because these people who are not too old value the appearance of a car the most, in addition to performance and driving experience when choosing a car.

If the exterior and interior of the Audi RS7 are designed too mediocre and too low-key, these consumers will not be interested.

Lu Haifeng looked at Huang Zhiming's team, who were discussing how to improve the interior and exterior of the Audi RS7, and also showed a gratified expression.

As for the power part, they don't need to worry about it. The power part will naturally be the responsibility of the technical department.

Just then, a young designer in the last row turned around as if he wanted to get something, and suddenly saw Lu Haifeng sitting behind him.

He stood up with a thud!

This young man was startled by Lu Haifeng's sudden appearance, and the tablet in his hand fell directly to the ground because he didn't hold it steady.

His voice immediately attracted the attention of others.

Everyone turned around and was stunned to see Lu Haifeng sitting in the back.