#361 - Toyota upgrade

The Honda Civic axle breaking incident, after two days of fermentation, caused Honda Kenu to panic a bit.

That is, the Honda Civic axle breaking incident could not be suppressed at all.

Because Honda's public relations department also encountered the greatest resistance when executing the high-level orders.

Now that the Honda Civic incident is raging on the Internet, anyone Honda's public relations department looks for shakes their heads and avoids them as if they have seen a plague god.

Are you kidding me? How long has the Benma incident been over?

There are also those internet companies, when people from Honda's public relations department approached them, wanting them to help Honda delete the online舆论.

But unexpectedly, they were also turned away, and the reason given was that the Internet is a free platform, and no one except the country can control online speech.

The precedent of Weibo Company made these internet companies afraid one by one.

Honda, which prayed to heaven in vain and called to earth without response, also suffered the various evil consequences it had sown.

In an instant, Honda went from a trusted car company to a black-hearted enterprise despised by everyone.

Due to the expanded scale and extremely bad impact of the Honda Civic incident, the higher authorities immediately summoned Honda for a talk.

Honda Kenu, as the head of Honda's Greater China region, was invited to the Yanjing Automobile Association for detailed discussions.

The specific content of the talks is unknown to the outside world, but the day after the talks, Honda announced a full recall of these more than 500,000 Honda Civics.

And customers can choose a full refund or free maintenance, and the manufacturer will provide some financial compensation.

Moreover, the higher authorities also cooperated in issuing a statement, saying that they had summoned Honda for a talk regarding this incident and imposed a huge fine.

Let consumers choose for themselves whether to get a full refund or repair to eliminate safety hazards, but a one-for-three refund is unreasonable, and we hope consumers can understand.

As soon as this news came out, those consumers who were defending their rights went crazy.

Although they didn't get the one-for-three refund they demanded, they were very satisfied to be able to return the car.

So Honda Civic owners flocked to nearby Honda 4S stores to return their cars. Such a major safety hazard, only a fool would choose to repair it.

This time, Honda suffered heavy losses, but some were worried and some were happy.

After Honda suffered its biggest crisis in history, other car companies saw the opportunity.

Now, one by one, they are as if they have been injected with chicken blood, preparing to step on Honda to take the top position.

And among them, the most excessive one is Toyota. After Toyota Junko received the news of the Honda Civic axle breaking, she immediately returned to Daxia Country.

In Daxia Country, she gathered all the senior executives of Toyota's branch and held an emergency meeting.

Toyota and Honda are both Japanese car companies. On the surface, they look harmonious, but in reality, they have always been in a competitive relationship.

Because in the past few months, Honda has been doing crazy price promotions for the sales of the A-class car market.

Therefore, Toyota did not follow suit, but chose to temporarily retreat and wait for an opportunity to counterattack.

In the past two years, due to the emergence of Audi cars, the price of the car market in Daxia Country has exploded.

During this period, Toyota has lowered the prices of its models more than once. Now that it has finally found a stable point, it will naturally not adjust the price again because of Honda's price reduction.

Moreover, Toyota Junko has been busy with the upgrading of Toyota cars in Daxia Country, so she has no time to fight a price war with Honda.

Because in the past, whether it was Toyota or other car companies, the way they treated the Daxia Country car market was different from that of foreign countries.

New models and new technologies are always launched and sold in the beautiful country or Europe first, and then upgraded in China after a year or two.

Even the same car, but the quality is different, foreign vehicles have better quality.

This may be because the quality standards implemented in Daxia Country and foreign countries are different.

But since the emergence of Audi cars, the car market in Daxia Country has been completely chaotic.

Audi cars not only lowered the price, but also launched a five-star collision test standard that is stricter than the EU standard.

This caused all car companies to suffer heavy losses, and the prices of their models were lowered again and again. Although the prices have been lowered, sales are not as good as before.

The reason is that more and more consumers now know the different policies of these car companies towards domestic and foreign countries.

And many consumers are increasingly dissatisfied with Japanese and Korean car companies, because Japanese and Korean cars have a big difference in quality between the same model at home and abroad.

Japanese cars are a little better, after all, the reputation of many years is there.

But Korean cars are much worse. Originally, because of certain ethnic issues, people in Daxia Country now sneer at Korean products and are reluctant to buy them.

In addition, after some people's guidance, many Daxia Country consumers know that Korean cars are specifically designed to trick Daxia Country consumers.

Because the same model is completely two different cars at home and abroad.

The best is for foreign parents, and the worst quality is for domestic.

So the biggest loss during this period was Korean cars, which have basically reached the point where they can't be sold even at a discount.

And Toyota Junko has been frequently traveling between Daxia Country and Japan Island Country during this period, just to solve this problem.

She wants to upgrade all the best-selling models of Toyota, and most importantly, the quality is completely synchronized with the world.

The Honda Civic incident gave Toyota Junko a very good opportunity to help Toyota Group get out of its current trough.

"Release the news that all our best-selling Toyota models are about to be upgraded!"

"And emphasize that this time Toyota is not only upgrading the vehicles, but also the quality is synchronized with European and American countries!"

"Whether or not we can completely restore Toyota's image depends on this time!"