#364 - Media Conference

That afternoon, Honda officially held a press conference to explain in detail why the Honda Civic had experienced a large-scale axle breakage incident.

Those present included Honda's Purchasing Department's Takeshi Horiuchi, the bearing parts supplier, and Honda Kobayashi.

Under the instructions of Honda Nami, Honda's spokesperson did not deliberately smear anyone this time, but sincerely explained the matter clearly!

Honda also announced that in order to prevent such incidents from happening again, the quality of vehicles sold in Daxia would be synchronized with that of Europe and the United States.

Furthermore, the review and inspection of parts suppliers would be more stringent.

Moreover, Honda also announced that the Honda Civic model would be withdrawn from the Daxia market and replaced with another model.

In addition, Honda would update all its models within three months.

After Honda announced this news, consumers in Daxia sneered.

"Now you know to pay attention? What were you doing before!"

"Although what you say sounds true, I won't believe your nonsense!"

"I used to trust the Honda brand, but I don't think I will buy a Honda car again in the future!"

"Leaving aside the Honda Civic incident, Honda's other models are still good!"

"So, this Honda Kobayashi is the head of Honda's Daxia region. Just looking at his face, you can tell he's not a good person!"

"I checked online about this Honda Kobayashi. His reputation in Japan is exceptionally bad. He truly deserves the name 'Kobayashi,' he's simply a scumbag!"

"I got some internal information that the newly appointed head of Honda's Daxia region is a beautiful woman!"

"Where, where? Where are the photos!"

"I know, the newly appointed head is called Honda Nami, and she was previously the head of the North American region!"

"She was just transferred to Daxia yesterday to replace Honda Kobayashi. Honda Nami is not only beautiful, highly intelligent, and highly educated, but most importantly, this woman is also the next heir to the Honda family!"

"Damn, this woman is amazing!"

"Just because of this woman, I don't think I hate Honda cars so much anymore!"

"Get out, you traitor who forgets his country for beauty!"

"Looking at beautiful women is great!"

Unexpectedly, Honda's spokesperson did not gain the public's understanding, but the new head of Honda's Daxia region was unexpectedly exposed.

And with her outstanding appearance and resume, she gained the recognition of a large number of people.

This was something that no one expected, including Honda Nami.

When the press conference was held, Honda Nami was holding a meeting with the senior management of Honda's Daxia region, learning in detail about the events that had occurred during this period and the automotive market environment in Daxia.

Previously, Honda Nami had been in charge of the North American region, so she had not paid attention to the automotive market in Daxia.

It was only when she came to Daxia this time that she realized that such a big change had taken place in the automotive market in Daxia in the past two or three years.

All the things that happened during this period were related to one car company, and that was Audi!

Now, what interests Honda Nami the most is Lu Haifeng of Audi.

Because every person in Honda's Daxia region unconsciously reveals an expression of anger and gnashing of teeth when mentioning Lu Haifeng.

Now, Honda Nami listened to her subordinates telling her how Lu Haifeng relied on Audi to fight against Benma, Baolai, and Aoto step by step.

In the end, he forced these century-old car companies to admit defeat with his own strength.

They had no choice but to adjust the prices of their brand models in Daxia to compete with Audi.

And the price explosion of luxury brands directly affected the prices of their brands, and they had to adjust the prices of most of their models accordingly.

After listening to the introduction from her subordinates, Honda Nami had a general understanding of the automotive market in Daxia.

At the same time, she also developed a great interest in this man named Lu Haifeng.

After the meeting, Toyota Nami returned to her office and began to ponder how to reverse the disadvantage of Honda's Daxia region.

At the same time, Honda Nami was also very angry at Toyota's behavior of taking the opportunity to attack Honda.

"Junko, you are so eager to step on our Honda's corpse to rise to the top, which is a very unethical thing!"

"Don't think that only you Toyota have brand-new models and hybrid technology, we Honda also have them!"

Toyota Junko's renewal of all models under Toyota, and even the hybrid system they are proud of, are all mounted on A-class cars in an attempt to restore Toyota's market share.

And the quality standards implemented are still European and American standards, which Honda Nami believes is a very good decision.

As long as they vigorously promote that the car quality in Europe and America is different from that in Daxia, and after the vehicles are launched on the market, consumers will be able to feel the difference in texture.

Over time, it will definitely change consumers' consistent impression of the fragile image of Japanese car companies.

This idea gave Honda Nami an inspiration. Doesn't Honda still have several updated models?

Originally, these models were prepared to be launched in Europe and the United States first, and then introduced to Daxia for localization.

However, in Honda's current situation, the automotive market in Daxia urgently needs new models to change its image.

That's why Honda Nami asked the spokesperson to release the news at the media conference that Honda would not only update its models.

Moreover, the entire series will be implemented with European and American configurations, technology, and quality. Not only that, but the Honda Civic, which caused Honda to lose face, will also withdraw from the Daxia market.

Because Honda Nami plans to use the brand-new models from the North American market to replace the Honda Civic, and also to carry Honda's MMD hybrid system to compete with Toyota in the A-class hybrid car market.

The two Japanese behemoth car companies announced the renewal of their models within two days, and all of them synchronized European and American technology and quality standards.

This news made other foreign brand car companies very embarrassed.

First of all, after the intentional promotion by the two car companies, consumers basically know how strong the quality standards of Europe and the United States are, which are much better than the quality standards of Daxia.

Consumers definitely agree with these two car companies synchronizing European and American quality standards, because in this way, they are the ones who will ultimately benefit.

At the same time, consumers in Daxia also know that the national enterprise Audi has always implemented stricter five-star collision standards, so the models under Audi are so durable.

Otherwise, Audi would not dare to give a warranty period of 100,000 kilometers or five years.

Audi has precisely relied on this warranty period to make consumers full of trust and confidence in Audi's cars.

The Audi A4 has been on the market for two or three years. Just look at the comments of all car owners on the Audi A4, and you will know that durable and trouble-free are the evaluations given by all car owners.