#372 - Market share

The year 2015 could be described as a very crucial year for Huaxing Technology.

After so many years of accumulation, Huaxing Technology finally possessed the ability to mass-produce its own mobile phone processors and screens.

Therefore, Huaxing Technology successfully expanded its mobile phone market sales this year, further broadening its user base.

In the online market, Huaxing Technology, relying on the Hongmeng X series and Hongmeng S series, successfully held its own against Huawei and Xiaomi.

In the offline market, relying on the Xingchen series and Hongmeng S series, it successfully seized a certain share of the offline market from Blue Factory and Green Factory.

What Huaxing Technology was most proud of this year was that the third generation of the Hongmeng X series mobile phone successfully surpassed all domestic mobile phone manufacturers, ascending to the throne of the best domestic Android phone of the year.

It could be said that the Hongmeng X3pro this year was unmatched in its price range.

It was precisely because of this product that the Hongmeng X series successfully entered the high-end flagship market and became the top presence in the market.

Lu Haifeng also knew that under such circumstances, this series could completely establish a new brand, a brand specializing in flagship models.

Whether this series can be expanded into a brand now depends on how capable Liu Jianyu, the person in charge, is.

Lu Haifeng looked at the senior executives in the conference room and said, "I am very satisfied with the achievements Huaxing Technology has made this year!"

"This is the data compiled by the marketing department, take a look!"

"The third generation of the Hongmeng X series mobile phone has sold 12 million units to date!"

Looking at the announced results of the third generation of the Hongmeng X series mobile phone, Liu Jianyu felt extremely proud.

After all, he never thought that one day the series he was in charge of would have such high sales.

Next, Lu Haifeng continued to announce the sales data of the Hongmeng S series and the Xingchen series.

The Hongmeng S series mobile phone could be said to be the best-selling mobile phone this year, with total online and offline sales reaching an astonishing 40 million units.

From its release in April to its eventual sell-out during the Double Eleven shopping festival, the Hongmeng S3 smartphone took just over half a year to sell so many units, which was quite impressive.

Now, the sales data of other mobile phone manufacturers should also be being compiled. If Lu Haifeng was not mistaken, the Hongmeng S series would definitely be in the top ten of domestic mobile phone sales.

Although the profit of this mobile phone was not as high as that of the Hongmeng X series, it also brought a good profit to Huaxing Technology.

As for the Xingchen series, it also sold about 40 million units, but there was basically not much profit. The mission of this mobile phone was only to complete Huaxing Technology's rich product line.

According to this year's domestic mobile phone market shipment volume of nearly 500 million units, Huaxing Technology successfully captured about 20% of the domestic mobile phone market shipment volume this year.

Just then, Secretary Xiao Ai knocked on the door and whispered to Lu Haifeng, "President Lu, this is the shipment volume of other mobile phone manufacturers!"

"Oh, I see!"

Lu Haifeng smiled and said to the people below, "Now let's take a look at the achievements of our competitors!"

Xiaomi's domestic shipment volume this year was more than 90 million units. Affected by Huaxing Technology and Huawei, it decreased by 2% compared to last year, accounting for about 18% of the shipment volume!

Huawei's domestic shipment volume this year exceeded 90 million units, an increase of 5% compared to last year, reaching about 18% of the shipment volume!

Green Factory and Blue Factory could be said to have had the most miserable year this year. Due to the lack of high-end products and the impact of the market, the shipment volume of these two manufacturers this year was not ideal.

Green Factory's domestic shipment volume this year was only 68 million units, accounting for about 13.6% of the shipment volume!

Blue Factory's domestic shipment volume this year was 3 million less than Green Factory, accounting for only about 13% of the shipment volume!

It could be said that the top five domestic manufacturers this year accounted for 3/4 of the domestic shipment volume. Of course, this was only the shipment volume. What was related to the market share was also the sales volume.

For example, Apple's domestic shipment volume this year was only 45 million units, accounting for about 9% of the shipment volume.

However, their prices were high and their profits were high, which led to their 9% shipment volume earning nearly 30% of the market profit.

Of course, these data still need to be compiled by domestic and foreign specialized institutions before the final results are given.

After seeing such data, Lu Haifeng looked at the senior executives and did not forget to remind them:

"The company's achievements this year can be said to be a leapfrog growth, but I hope that you will not be too proud because of such achievements!"

"After all, the position we are sitting in now is attracting a lot of attention!"

"As long as we are slightly distracted, the final result may be that we lag behind other mobile phone manufacturers!"

Lu Haifeng looked at these senior executives with a calm look in his eyes. Achieving such results now could be said to be gratifying and commendable, and it could also be said to be a very proud thing!

However, the domestic mobile phone manufacturers are not vegetarians. Huaxing Technology is now standing in this position.

If it does not work diligently, it is very likely that it will be directly pulled down by its competitors.

As the saying goes, the higher you stand, the harder you fall, and that is the reason.

"Yes! President Lu!"

The senior executives in the company still very much agreed with what Lu Haifeng said.

Now that the company has achieved such results, it is honestly due to Lu Haifeng's guidance on the company's development direction.

If there had been no personal guidance from the chairman, I am afraid that Huaxing Technology would have already been reduced to a small mobile phone factory in the Hundred Phone War.

Lu Haifeng nodded when he saw that the senior executives of Huaxing Technology were still facing this year's achievements with the correct attitude.

After all, although it was gratifying to have achieved such results in China this year, more challenges would await Huaxing Technology in the future.

Because the domestic mobile phone market has now basically stabilized, Huaxing Technology's development direction also needs to shift from domestic to foreign.

Although Daxia Country has a large population of 1.4 billion, its market influence also has a pivotal position.

However, in addition to the current domestic market, there are nearly 5 billion people in the foreign market waiting for Huaxing Technology to develop.

The enemies that Huaxing Technology will face in the future will also shift from domestic mobile phone manufacturers to international first-tier mobile phone giants.

Among them, the two most important mobile phone manufacturers are Apple and Samsung, which hold the position of mobile phone leaders internationally.

It can be said that wanting to challenge these two mobile phone manufacturers is a long and arduous journey.