#374 - Brand independence

The first point of this year's Hua Xing Technology annual summary meeting is to break into the international market.

This is also the most important plan for Hua Xing Technology in the next two or even three years.

Because truly impacting the international market not only requires time but also more than enough capital and sufficiently strong products.

"The second is about the problems with the mobile phone series!"

After perfecting the first plan, Lu Haifeng turned his gaze to the company's internal affairs.

Impacting the international market can be said to be a market-oriented attempt for the company in the future.

Of course, before this situation, it is still necessary to handle the company's internal affairs first.

Liu Jianyu, Yang Qiang, and other heads of these series also showed serious expressions on their faces upon hearing Lu Haifeng's words.

After all, the matters announced this time will determine the direction of the series they manage.

Seeing their serious expressions, Lu Haifeng smiled and said his thoughts:

"All three of our mobile phone series will have targeted development directions, so I plan to make each of the three series independent brands!"

In the future, these three series will need to face different users and launch different types of machines.

If the mobile phone series are transformed into brands, the products launched by each series will have certain characteristics.

If these three series do not have a certain gap, it is very likely to lead to confusion in the company's product line positioning and also reduce the characteristics of the mobile phone series.

Just like Huawei, in order to ensure that Huawei mobile phones focus on the high-end market, it split off the Honor series to focus on cost performance.

In the future, Lei Jun will also learn from Huawei's approach and transform the series into brands.

Lu Haifeng understands that making the series independent brands can not only make the product positioning clearer but also make the product competitiveness stronger.

So Lu Haifeng looked at Liu Jianyu and said, "Vice President Liu, by March, first separate the Hongmeng X series to see the market reaction!"

"In the future, I still hope that the Hongmeng X series can achieve diversification, and of course, the main direction is still high-end flagship models!"

Lu Haifeng still values the Hongmeng X series relatively highly, after all, he watched this series step by step towards the high-end market.

Hua Xing Technology has achieved the Hongmeng X series, and the Hongmeng X series has also brought many consumer recognitions to the company.

This time, making the Hongmeng X series an independent brand is also to get rid of some influences.

After all, when the Hongmeng X series is released, people often complain that this series is a bit like the Hongmeng S series.

Therefore, in order to truly establish the high-end flagship attribute of the Hongmeng X series, it must be separated from the series to create a gap with the Hongmeng S series.

Upon hearing Lu Haifeng's words, Liu Jianyu immediately said, "Don't worry, President Lu!"

"I am already preparing the product, and I believe this product will definitely satisfy consumers!"

After Lu Haifeng handed this matter over to him, Liu Jianyu understood that whether this series can become an independent brand depends on this time.

Therefore, Liu Jianyu has basically designed the upcoming new model, and the accessories have also begun to be ordered from major accessory manufacturers.

Lu Haifeng nodded silently when he saw Liu Jianyu's confident appearance.

Then he focused his attention on Yang Qiang and Jiang Li on the side.

Originally, according to Lu Haifeng's idea, the Hongmeng S series and Xingchen series would not be separated for the time being, but certain things changed Lu Haifeng's mind.

Because Lu Haifeng recently heard that the Honor series seems to be releasing flagship models.

If according to the development of history, Honor is very likely to launch its own brand's flagship models within these two years to expand the user positioning of its brand.

Although Huawei and Honor belong to Huawei Company, they were separated in the first place to determine their different positioning.

Now that Honor is making flagship models, it wants to enhance Huawei's high-end attributes. In addition, expanding the product line can also obtain the maximum profit.

Lu Haifeng feels that Honor's approach is, to be honest, a very good development model, and at the same time, Lu Haifeng has also learned something from Honor.

Honor's independence is on the one hand for Huawei's high-end flagship models, and on the other hand, to contain other mobile phone manufacturers.

And in the previous life, just like the strategy set by Huawei at the beginning, Huawei relied on the sub-brand Honor to directly drag Xiaomi Mobile into the low-end market.

Making Xiaomi Company gradually passive. Finally, Xiaomi Company really had no choice but to learn some things from Huawei.

Separating its Redmi series to contain the Honor series, so that there was the opportunity to impact the high-end flagship later.

And now Lu Haifeng feels that Huawei's strategy is indeed something worth learning, making the Hongmeng S series and Xingchen series independent brands.

On the one hand, it can promote the true stability of the Hongmeng X series' high-end flagship model attributes.

On the other hand, it is to contain the current domestic mobile phone manufacturers.

The Xingchen series focuses on the offline market, containing the current blue-green factories that focus on offline.

The Hongmeng S series focuses on cost performance and the online market, and its target is Xiaomi and Huawei.

Lu Haifeng looked at Yang Qiang with a firm expression, still a little worried about him, and said, "I also plan to let the Hongmeng S series become independent in the middle of next year!"

"But I still hope that the Hongmeng S series is not just a digital series. I hope you can develop more models and set the price in the range of 3,000 to 6,000!"

"Yang Qiang, do you understand what I mean?"

Lu Haifeng's worry is not a disapproval of Yang Qiang's ability, but a concern about whether Yang Qiang can grasp the development of the Hongmeng S series.

After the Hongmeng S series truly becomes a brand, its development will be the most difficult of the three major brands.

First of all, its development range is the price range of 3,000 to 6,000. It is also a relatively difficult thing to make a product with a relatively perfect cost performance in this range.

First of all, between five thousand and six thousand, the Hongmeng S series must launch its own real flagship model.

And this flagship model must not only grasp the cost performance but also grasp the gap with the Hongmeng X series flagship model, which is, to be honest, a very difficult thing.

If you are not careful, the Hongmeng S series flagship model, which focuses on cost performance, is likely to beat the big brother Hongmeng X series.

In addition, after the Hongmeng S series becomes a brand, the two must not only ensure the premise of cost performance but also create a gap between the two.