#377 - market share

In the blink of an eye, it was early February, and Meizu once again launched the sales of its phones.

The Meizu PRO5 phone was originally released in November of last year, equipped with MediaTek's most powerful deca-core processor chip.

But no one expected that MediaTek's deca-core processor chip would be all show and no substance.

Although the benchmark scores were excellent, its shortcomings were also very obvious, so obvious that users could not accept them.

So, the last time, Meizu's PRO5 phone was completely ruined by MediaTek. Not only did the phone not receive a good reputation, but even sales plummeted.

The reputation that Meizu had painstakingly built up over the years was instantly shattered.

Fortunately, Meizu's leader, Huang Zhang, is still a very charismatic and determined person.

Under this circumstance, he resolutely removed his product from the shelves,挽回了一定的口碑（挽回了一定的口碑）, and asked friendly companies for help.

Lu Haifeng would not refuse Huang Zhang's request for help. This was a customer who came to his door, and besides, Huaxing Semiconductor's production capacity was indeed somewhat surplus.

Producing some Qinglong processors for Meizu's Huang Zhang was not a problem at all.

After receiving help from Lu Haifeng, Meizu, after more than two months of hard work, finally equipped the Qinglong 820 processor on the original Meizu PRO5 phone.

This new phone, modified from the original Meizu PRO5 phone, was named Meizu PRO5 Vitality Edition by Meizu.

Except for the processor replacement, all other configurations of this phone retained the original Meizu PRO5 phone parameters.

Even its appearance was exactly the same. The only difference was a "G" symbol under the phone's camera module.

Although the Meizu PRO5 Vitality Edition is equipped with the latest flagship processor, Lu Haifeng feels that it seems a bit late at this time.

Fortunately, Huang Zhang is willing to lower the price, which makes this phone still popular among many consumers.

3+64GB: 2699RMB

4+64GB: 2999RMB

4+128GB: 3299RMB

It can be said that the price of this Meizu phone is very cheap. Even the price of its highest version is exactly the same as the price of the original version's lowest configuration.

Its price directly stole the popularity of the Hongmeng series, Hongmeng SE phone, which has been doing hunger marketing next door.

This phone can be said to be a phone that Meizu really uses to make friends. After all, considering all the costs, the profit that Meizu can actually earn will definitely not exceed double digits.

Huang Zhang has been in the mobile phone market for so many years, so he naturally knows that if Meizu prices it too high this time, it may not be recognized by the market.

Huang Zhang also felt that he must make something to win some reputation for Meizu, so he gave consumers some discounts in terms of price.

This time, Meizu prepared 10 million Meizu PRO5 Vitality Edition phones.

And this phone sold more than one million units on the first day of sales, which made Huang Zhang very excited.

In Huang Zhang's view, Meizu still has a chance to gain a certain position in the mobile phone market, but the premise is that the quality of the product must be good.

At the same time, after experiencing the last failure, Huang Zhang also had a different idea in his mind.

That is to embrace Huaxing Technology, because the strength shown by Huaxing Technology now makes Huang Zhang have to admit the opponent's strength.

And to be honest, Meizu can't get many accessories supplied by suppliers now.

If their Meizu company can get the support of Huaxing Technology in terms of accessories, coupled with their most proud system optimization, they will definitely be able to occupy a place in the mobile phone market.

……

In the blink of an eye, it was mid-February, and various mobile phone manufacturers temporarily gave up their competition for the market.

After all, the New Year is coming soon, and various mobile phone manufacturers have begun to take holidays.

Just a few days ago, domestic authoritative institutions also completely counted and announced the market share of various mobile phone manufacturers in the past year.

In the past year, the mobile phone that occupied the largest share of the domestic mobile phone market was still Apple phones.

Although the shipment volume of Apple phones is not as good as other domestic mobile phone manufacturers, it relies on high profits to occupy about 23% of the entire mobile phone market share.

Of course, Apple's market share this year has still decreased a lot, from the original 30% of the domestic market to about 23% of the share.

This is also unavoidable. After all, the rise of domestic mobile phone manufacturers will definitely have an impact, which is also a natural phenomenon.

Of course, there is still a certain gap between domestic mobile phone manufacturers and Apple. After all, Apple is a global leader in chips and systems.

Therefore, domestic mobile phone manufacturers sometimes need to learn some technologies and routines from Apple.

After Apple is Huaxing Technology. It can be said that Huaxing Technology ranked first in China last year.

And its market share is second only to Apple, with Huaxing Technology occupying about 17% of the market share.

The third is Huawei. Although Huawei was impacted to some extent in the early stage last year, it still achieved a qualitative leap in development.

Huawei occupied a total of about 13.5% of the market share last year.

After Huawei is Xiaomi. Xiaomi's online market was attacked by Huawei and Huaxing Technology last year, which led to a direct drop in market share to about 11.5%.

As for the fourth and fifth places, they are Blue and Green manufacturers.

The domestic mobile phone sales of these two companies were still very good last year, but most of their prices were maintained below 2,500, so their market share did not exceed Xiaomi and Huawei.

Under this circumstance, Blue Factory occupied about 11% of the market share, while Green Factory occupied about 10.5% of the market share.

Although the market share occupied by these two manufacturers is not much, the profit is far beyond Xiaomi and Huawei.

As for the remaining 11.5% market share, it is divided by other manufacturers or the remaining Shanzhai machine manufacturers.

It can be said that from the shipment volume and market share of various mobile phone manufacturers last year, it can be seen that the domestic mobile phone market is divided by Huaxing Technology, Huawei, Xiaomi, Blue Factory, and Green Factory.

Last year, these five manufacturers fought openly and secretly, and secretly exerted their efforts to try to seize more mobile phone market share.

Under this environment, the remaining other mobile phone manufacturers have no room for resistance at all, and their living space is gradually being swallowed up by these major manufacturers.

And Lu Haifeng is now meeting a person in the reception room, a management talent who can withstand one side.