#392 - On sale
At the Hongmeng X series product launch event, as Liu Jianyu's voice faded, netizens flooded into the Huaxing Technology official website, very interested in these coupons.
This time, Huaxing Technology divided the coupons into four tiers: ten yuan, twenty yuan, thirty yuan, and fifty yuan.
The probabilities for these four tiers of coupons, from lowest to highest value, are 80%, 15%, 4%, and 1%, respectively.
The cost of all the products launched at this event is above fifty yuan.
The profit margin for the smart band, charger, and router is approximately seventy yuan, while the profit for the Bluetooth wireless earphones is even greater, reaching around two hundred yuan.
Therefore, even if netizens receive a fifty-yuan coupon, Huaxing Technology still retains a profit of about twenty yuan.
Looking at the profit margins of these products, Lu Haifeng couldn't help but recall a saying from Luo, the Hammer:
"Making phones doesn't make money; we're just making friends. The real money is in phone accessories and ecosystem products."
"In addition, users who purchase the Hongmeng XS1 series will enjoy certain discounts!"
"For every phone purchased, you can enjoy one opportunity to purchase other products and services at an additional price!"
Huaxing Technology uses this method to promote the sales of ecosystem products, naturally not forgetting that phones are their primary product.
In this situation, Huaxing Technology uses the 'add-on purchase' method to stimulate consumers' desire to buy the Hongmeng XS1 series.
As soon as Liu Jianyu finished speaking, a large screen behind the stage displayed the add-on purchase offers for buying the Hongmeng XS1 series phones.
Add ten yuan to get a Hongmeng wireless charger!
Add fifteen yuan to get a Hongmeng smart band!
Add thirty yuan to get a Hongmeng A100 router!
Add fifty yuan to get Hongmeng Wireless AIR Bluetooth earphones!
This add-on purchase is, on the one hand, for the sales volume of the Hongmeng XS1 series phones, and on the other hand, to promote these ecosystem products.
After all, these things are still quite expensive at this time, but these products are worth the price.
Now, Huaxing Technology must provide certain subsidies to promote these products and allow more consumers to use them, thereby obtaining positive feedback.
As long as there is a good evaluation and a good reputation, people will be more willing to accept such prices in the future.
Therefore, Huaxing Technology's subsidies and add-on purchases are, on the one hand, to promote sales, and on the other hand, to promote its own ecosystem products.
"This launch event is now over. Thank you to all the on-site and online viewers for attending our Hongmeng X series brand product launch event!"
"I believe that the Hongmeng X series brand will bring more excellent technology products in the future, allowing more consumers to enjoy the fun brought by technology!"
After Liu Jianyu announced the product prices and preferential policies of this launch event, it was time for the event to end.
After the launch event, Liu Jianyu felt that the sales of these products should not be bad.
After all, the quality of the products released this time is very good, and consumers are given some subsidies in terms of discounts!
Therefore, in Liu Jianyu's view, a sales frenzy will surely be triggered at midnight tomorrow.
As the launch event ended, many consumers flocked to the Huaxing Technology official website, ready to try their luck and see how many coupons they could get.
After all, Huaxing Technology's 300 million yuan in consumer coupons is indeed very attractive, so after the launch event, netizens almost crashed the Huaxing Technology official website.
Midnight on March 21st is when the Hongmeng X series brand products officially go on sale.
None of the senior executives of Huaxing Technology left the company; instead, they all waited for the sales data to be released.
After all, the group's senior management attaches great importance to this product. This time, what is launched is not only the Hongmeng X series brand products, but also Huaxing Technology's pioneering ecosystem attempt.
Lu Haifeng attaches great importance to this sales volume, after all, about five million units of each product have been prepared in stock this time.
The goal is to achieve excellent results in this sale and defeat Samsung in one fell swoop!
In the blink of an eye, time flew by. As soon as midnight on March 21st arrived, countless consumers frantically flooded into the Huaxing Technology official website and began this round of purchasing spree.
With countless consumers pouring into the Huaxing Technology official website, the official website at this time can be described as exceptionally lively.
The company's product sales also rose sharply, reaching an astonishing figure, even stunning the technical staff who were monitoring the data.
An hour later, the technical staff quickly handed over the sales data from the official website at midnight tonight to the company's senior management.
The sales volume achieved by the company's products in this one-hour period was very huge.
Approximately 700,000 Hongmeng XS1 phones were sold, and approximately 300,000 Hongmeng XS1pro phones were also sold.
Calculated in this way, Huaxing Technology sold approximately one million Hongmeng XS1 series phones directly within one hour.
This sales result is an extremely proud achievement in the entire domestic mobile phone market.
At Huaxing Technology, Lu Haifeng is concerned about the sales volume of mobile phones, but he is even more concerned about the sales volume of the other products.
After all, the other products are the most strategically significant products at this launch event.
Lu Haifeng looked at the sales data of these four non-mobile phone products. These four products also achieved a certain sales volume in this launch event, and the sales performance achieved was not low.
The Hongmeng smart band is relatively affordable in terms of price among these four products, and its practicality is relatively comprehensive.
This product can be said to be one of the best-selling products tonight, with nearly four million units sold in one hour. This sales volume can be said to be a very good achievement!
Although the current total sales volume cannot compare with Xiaomi Company's Mi Band, Lu Haifeng believes that with the passage of time, it will definitely be able to surpass Xiaomi Company in terms of sales volume.
Ranking second is the Hongmeng A100 router. Compared with other routers, this router does not have much difference in price, but the functions it has are stronger than other routers.
In this case, its sales have risen in a straight line, with nearly three million routers sold within one hour.
To be honest, such data can be said to be very amazing. After all, in the router market, perhaps only Huaxing Technology can sell so many routers in one hour.
It can be said that the sales of these two products are very good, but the sales of the other two products are a bit unsatisfactory.
