#398 - BMW
Lu Haifeng smiled when he heard what these young girls said:
"You're absolutely right, this car is designed based on the Beetle! So the name of this car is Beetle."
"You are all girls, so you basically know what kind of appearance and interior girls like!"
"So this car, which focuses on female users, will be designed by you!"
"Now, you can come up with any ideas, and we can discuss them together!"
Lu Haifeng knew that girls actually had no fewer ideas than boys. On the contrary, when designing, girls would notice things that boys would easily overlook and consider things more carefully!
Hearing Lu Haifeng's words, these girls put forward their own ideas one by one!
After Lu Haifeng summarized these ideas, he determined some design ideas.
After the first design drawing comes out, let them discuss and study various problems!
Lu Haifeng is not in a hurry about this car, so he can let these girls give full play to their imagination and gradually improve it!
Lu Haifeng had been in the design department for half a day when Zhao Jianhua found him!
"President Lu, the first batch of Audi R8s that can be delivered are almost ready!"
"We can invite these car owners to come to the Audi factory to participate in the delivery ceremony!"
"So fast, they are all produced!"
Lu Haifeng was shocked. The first batch of Audi R8s was produced so quickly. How long has it been since the Audi R8 was launched!
Zhao Jianhua smiled and said after hearing Lu Haifeng's words: "President Lu, you must be too busy and can't remember the time!"
"Our Audi R8 has been on the market for three months!"
It turned out that three months had passed since the Audi R8 was launched without Lu Haifeng realizing it!
"Okay, I know, you can inform them!"
The delivery ceremony of the Audi R8 was planned by the marketing department a long time ago!
After the first batch of Audi R8s is produced, Audi Automobile will invite the Audi R8 owners to come to Audi headquarters to participate in the new car delivery ceremony.
By the way, also show these local tyrants of Great Xia Kingdom the corporate culture and image of Audi Automobile, so that these car owners will have a greater recognition of the Audi Automobile brand!
"Okay, President Lu, then I'll go and prepare!"
"Remember to pay attention to these car owners' trip, these are all rich people, and they are very picky about details!"
"Understood, President Lu!"
Lu Haifeng returned to the office, and Huang Ming came over after a while!
"President Lu!"
"Sit down!"
Huang Ming has been busy building a new brand during this time!
Lu Haifeng planned to name this brand-new ultra-luxury brand Xing Tian!
But it was later rejected by the joint name of the design department!
They think the brand name is too LOW and does not match the name of the new brand!
So Lu Haifeng thought about it at the time, and suddenly had a flash of inspiration, and he had a very interesting idea!
Since this brand is positioned as an ultra-luxury brand, and the first model is this 911 full of racing genes
So Lu Haifeng directly named it BMW, and then created this BMW as a powerful series brand under Audi Automobile.
Lu Haifeng meant that the BMW brand would not only have the Porsche 911, but also Ferrari, Lamborghini, Bugatti and other well-known supercars from the previous life!
A brand encompasses many series of models!
This also saves Audi Automobile from having to establish a brand for every supercar it launches in the future. All the supercars launched by Audi Automobile in the future will be included under this brand name!
Then build the BMW brand into the most awesome automotive luxury in the world!
It has to be said that it is a very coquettish idea to incorporate all supercar series into this brand!
With many supercar series gathered under one brand name, the value and influence of this brand will be an unparalleled brand in the world!
At that time, Lu Haifeng also convened the Audi Automobile Design Department and held a creative conference!
After Lu Haifeng told these designers about his ideas, all the designers were shocked!
Because this has never happened before!
But after they calmed down and thought about it, they felt that this was a very bold idea!
"President Lu, I think your idea is feasible!"
"We will establish a brand separately, and include all supercars involved in the future!"
"As expected of President Lu, only President Lu can come up with this coquettish idea!"
"No matter what, the name BMW is much better than the name Xing Tian!"
"It's not that the name Xing Tian is not good, it's just not suitable as a brand name!"
"But in the future, you can use the name Xing Tian to name a supercar separately!"
"Um...that's right, many elements in ancient mythology can be used for naming!"
"Since this brand is called BMW, it must use horses as its name, such as Chitu, Wuzhui, etc.!"
At that time, Lu Haifeng's idea was supported by many people!
Even these machine people have come up with many names for the supercars to be launched in the future. Some say to name them with mythological elements, and some say to name them with horses!
At that time, Lu Haifeng felt that these were all possible, and asked them to let everyone vote to decide which type of name to use to name the vehicles when new cars were launched!
……
"President Lu, if you have any instructions, Lao Huang, I will definitely go through fire and water for the company!"
As soon as Huang Ming entered Lu Haifeng's office, he expressed his attitude to Lu Haifeng!
This is the most basic principle in the workplace. You must let the boss see your serious attitude!
Lu Haifeng smiled when he heard his words and said: "Since you don't plan to rest now, then I will keep your vacation for you!"
"When you want to rest, just tell me directly, and the company will cover all the expenses for you to travel and relax anywhere in the world!"
Huang Ming was very moved when he heard Lu Haifeng's words!
"Okay, then I will thank President Lu first!"
"After this period is over, I will take my family to relax!"
Lu Haifeng is never stingy with employees who have made contributions!
Audi Automobile also has a dividend plan every year like Huaxing Technology!
So don't look at their basic salary, which is less than one million annual salary like Liu Jianyu, but compared with the dividends, these annual salaries can only be regarded as pocket money!
"Regarding the new brand, I plan to build it into the most luxurious brand in the automotive industry in the world!"
"So the first step of this brand is to go abroad!"
"The Detroit Auto Show is when our brand will be unveiled. At that time, try to bring two heavyweight products to build the brand's reputation!"
"So now you have to speed up the company's structure. You can transfer the required management from Audi Automobile, and the office location will be in our headquarters park for now!"
"There are still many vacant office buildings next to it, you can go and choose a place yourself!"
