#413 - Mobile phone market in April
Inside the meeting room, Lu Haifeng, upon hearing that Zhang Min and Chen Changchun wanted to bring their families to England, couldn't help but say, "In that case!"
"All employees going to England this time can bring their families or loved ones, with all expenses borne by the company!"
"But I'll say this upfront: this cannot interfere with work!"
"As for the others, don't worry. After they return from England, I will arrange for you to take turns on vacation!"
Hearing Lu Haifeng's words, all the executives present were delighted!
They hadn't had a vacation in a long time, and now they could not only rest but also enjoy a company-paid trip, so of course, they were happy.
"Thank you, President Lu!"
"President Lu, then we won't stand on ceremony!"
Next, Lu Haifeng discussed some other matters, mainly concerning Audi's preparations to enter the European market.
The meeting lasted for three hours before it finally ended.
A week later, Lu Haifeng had already received a prompting call from Hilton Fath.
After receiving the call, Lu Haifeng quickly had Ye Lingzhi lead the negotiation team, along with their family members, to England.
Because a large number of people were going this time, Lu Haifeng even had the company charter a plane directly to England.
Lu Haifeng estimated that the negotiation and valuation of the entire Fath supercar brand would take about a week to complete.
This was just the initial detailed negotiation. After the negotiation was completed, many legal documents and contracts needed to be processed, which would take at least one or two months to complete.
However, those matters would be handled by the people from Audi's legal department. The responsibility of the negotiation team was to reach some detailed agreements with the people from Fath.
It is worth mentioning that with the authorization of Lu Haifeng and Hilton Fath, the entire negotiation process went very smoothly.
After arriving in England and resting for a while, Ye Lingzhi's team went to the Fath factory in Birmingham.
There, Hilton Fath, the old rogue from England, also warmly received them.
Ye Lingzhi's team spent seven days finalizing all the details, and both parties could sign the equity agreement.
The market value of the Fath supercar brand was originally around 100 billion RMB, but after years of losses, it was not as good as before.
Now, the entire market value of Fath has shrunk by half, with a market value of only less than 50 billion RMB.
After several days of negotiations, Audi invested 26 billion RMB to acquire 51% of Fath's shares, gaining absolute control!
The Hilton family held 35% of the shares, becoming the second-largest shareholder, while the remaining 10% of the shares were still held by the Queen of England.
Lu Haifeng did this to maintain the noble lineage of the Fath supercar. As long as the Queen or the royal family continued to hold a portion of Fath's shares, then the Fath brand would always be a supercar brand with noble lineage.
The funds for acquiring Fath supercar shares will be paid in full by Audi in two installments within two years.
Furthermore, Audi will not participate in the operation of the Fath supercar brand, but will provide technical and model development assistance.
The Fath supercar brand will be an independently operated supercar brand under Audi in the future.
After Lu Haifeng reviewed the detailed contract sent by Chen Changchun, he had Ye Lingzhi represent Audi in signing the contract with Fath.
Ye Lingzhi's performance this time was a very pleasant surprise to Lu Haifeng.
Under her leadership, the entire negotiation process not only allowed Audi to occupy a very dominant position, but also the content of the contract was biased towards Audi in many details.
Hilton Fath was a little disappointed that Lu Haifeng did not come to England in person to sign the contract.
However, when Lu Haifeng personally called to tell him that he couldn't come due to a temporary matter, he was able to understand.
However, Lu Haifeng told him that he would definitely go to England in a while because he was going to discuss Audi's entry into the European market with Hilton Fath.
At the same time, Lu Haifeng also had to go to England to handle the construction of Audi's factory in England.
After signing the contract in England, Ye Lingzhi and the entire negotiation team happily began their company-paid trip to Europe!
Because Lu Haifeng gave them each a five-day vacation!
Back in China, after seeing that Audi's affairs had come to an end, Lu Haifeng turned his attention to the mobile phone market.
April is a relatively quiet month in the domestic mobile phone market!
The mobile phones released by various mobile phone manufacturers in April are not particularly significant, mostly entry-level or mid-range phones.
First, Xiaomi released the third generation of the Redmi phone in the middle of the month.
In addition, Blue and Green also took advantage of the situation to release several thousand-yuan phone models.
As Huawei's sub-brand, Honor also released the Honor 6X at the end of the month, priced at around 1,000 yuan.
This time, the processors used in the Honor 6X and several models from Blue and Green are the Qinglong 610 processors just released by Huaxing Semiconductor.
The Qinglong 610 processor is a mid-to-low-end processor from Huaxing Semiconductor, but its performance is much stronger than MediaTek's processors.
The smoothness of this Qinglong 610 processor is not much different from the Jinwu A series processors.
Some consumers even felt that the smoothness of mobile phones equipped with the Qinglong 610 processor surpassed previous entry-level and mid-range phones.
This large-scale application of the Qinglong series processors in the domestic mobile phone market has brought some convenience to many consumers.
Some students even discovered that mobile phones equipped with this Qinglong 610 processor could run Honor of Kings smoothly.
Although there would sometimes be some lag, this level was already very good compared to other entry-level and mid-range phones.
This also indirectly proved the performance of the Qinglong 610 processor!
The Honor 6X, relying on this processor and a price of around 1,000 yuan, made this product very popular among consumers as soon as it was launched.
The daily sales of this mobile phone even surpassed Xiaomi's Redmi phone 3, reaching about 500,000 units.
After receiving the market feedback, the head of Honor also announced a piece of news while the iron was hot.
That is, Honor will release the new Honor 8 series in May.
This time, the Honor 8 series mobile phones will have two different models, namely the regular version of the Honor 8 phone and the upgraded version of the Honor 8 Plus phone.
The Honor digital series has always been the focus of attention of many consumers.
After all, last year's Honor 7 series mobile phones were very good in terms of configuration, and also reached best-selling levels in terms of sales.
