#421 - Price reduction
Compared to consumers who could buy the Mi Hong Note2 phone at an ultra-low price!
The upgraded version of the Mi Hong Note2 Pro phone further demonstrated Xiaomi's control over pricing strategies.
The Mi Hong Note2 Pro phone is equipped with the previous generation Qinglong flagship processor, the Qinglong 820 processor!
This processor was initially used in Meizu and Hammer phones, and none of the phones equipped with this processor were priced below 2,000 yuan!
But Xiaomi is ruthless!
The phone equipped with this processor was actually sold for a price of 1599 yuan.
You should know that the price of this processor is not low, Lu Haifeng gave Xiaomi a price of 600 yuan per unit!
After this upgraded version of the Mi Hong Note2 Pro phone is equipped with this processor, its other configurations are also not weak!
In terms of screen, the Mi Hong Note2 Pro phone is equipped with a 5.6-inch LCD 1080P waterdrop screen!
In terms of cameras, the Mi Hong Note2 Pro phone has also been fully upgraded. The front is equipped with an 18-megapixel camera, and the rear is equipped with a 24-megapixel main camera and an 8-megapixel wide-angle lens!
In terms of charging and battery life, the Mi Hong Note2 Pro phone has been upgraded to a large 4250 mAh battery and supports the 18W high-speed fast charging protocol!
In addition to infrared, Xiaomi has added NFC functionality and a rotor motor to the Mi Hong Note2 Pro phone.
It can be said that Xiaomi has arranged all the budget of about 1,500 yuan for the Mi Hong Note2 Pro phone!
With such a configuration and such a price, Lu Haifeng can only sigh that Xiaomi truly deserves the title of price butcher!
It would be one thing if this phone was simply equipped with the 'previous generation flagship processor Qinglong 820' and sold so cheaply!
But Lu Haifeng didn't expect that it would not be weak in other aspects either, which simply doesn't give other friendly manufacturers a way to survive!
Therefore, after the price of the Mi Hong Note2 Pro phone was announced, it directly caused an uproar among netizens who were originally planning to buy the Honor 8 series phones.
The comprehensive configuration of this Mi Hong Note2 Pro phone is between the two products of the Honor 8 series, but its price is very close to the Honor 8 phone!
Compared with the Honor 8 phone, this phone has similar cameras and similar performance!
It also has 18W fast charging technology, NFC function and rotor motor and other accessories that the Honor 8 phone does not have.
The price difference with these differences is only about 300 yuan!
So in this case, most consumers are still willing to exchange 300 yuan for the more powerful Mi Hong Note2 Pro phone.
These two phones released by Xiaomi are really targeting the Honor 8 phone to death!
In front of these two phones, the advantages of the Honor 8 phone equipped with the Qinglong 710 processor instantly disappeared!
Down 400 yuan, there is the 82 phone blocking its way!
Up 300 yuan, there is the 152pro phone directly attacking the Honor 8 with heavy punches.
These two products from Xiaomi have put a lot of pressure on Honor and Huaxing Technology, which has not yet released its products.
After all, this time Xiaomi seems to be going all the way to the dark in terms of price!
Xiaomi wants to rely on more favorable prices to gain more market share!
Huaxing Technology, Chang Cheng said with a dark face when he saw this situation: "Lu, President Lu, this Xiaomi company is too reckless!"
"Xiaomi's price will put our Harmony S series, which has not yet been released, at a disadvantage!"
Chang Cheng was originally full of confidence, wanting to defeat Xiaomi and Honor with the Harmony S series!
However, when he saw the price of the Mi Hong Note2 series phones announced by Xiaomi, he was dumbfounded!
899 yuan, 1599 yuan, even a ruthless person like him can't do such prices!
After all, the price range of the five phones to be released in the Harmony S series this time has already been clearly defined!
The Harmony S4mimi phone is equipped with the previous generation Zhulong A2 processor, and the price is in the range of 500 to 1,000!
The Harmony S4pIus phone is equipped with the previous generation Dulong A3 processor, and the price is in the range of 1,000 to 2,000!
The Harmony S4pro phone is still equipped with the previous generation Zhulong A3S processor, and the price is in the range of 2,000 to 3,000!
The Harmony S4 phone and the Harmony S4MAX phone are equipped with the latest generation Zhulong A4 processor!
This time, Xiaomi's sudden emergence directly disrupted the original price system of the Harmony S4 series phones!
The Mi Hong phone equipped with the Qinglong 710 processor only costs 899 yuan, only Xiaomi can do such a thing!
Lu Haifeng smiled when he saw Chang Cheng's expression and said: "You don't need to worry too much, these phones from Xiaomi don't have a real sense of experience!"
"Besides, in terms of price, the price range that our Harmony S4 series phones can mobilize is very large!"
Lu Haifeng is a little headache about Xiaomi's price butcher, but he doesn't feel a trace of fear!
Although the Harmony S series focuses on cost performance, the profit is still higher than that of friendly manufacturers.
In the domestic mobile phone market, no manufacturer can compare with Huaxing Technology in terms of cost control!
Now Xiaomi takes the initiative to jump out and be picky, lowering the price to a price that all friendly manufacturers cannot accept!
Then Lu Haifeng will not be polite and cut off its claws!
Xiaomi's step-by-step approach reminds Lu Haifeng of a sentence.
That is: Cheap people cheapen themselves and the industry!
After hearing Lu Haifeng's words, Chang Cheng's emotions slowly recovered, but he was frantically complaining about Xiaomi in his heart!
Xiaomi doesn't talk about martial arts!
After all, Xiaomi set the prices of the Mi Hong Note2 series phones equipped with the Qinglong 710 processor and the Qinglong 820 processor so low.
This makes the original advantages of the Harmony S series instantly turn into foam!
After these two products from Xiaomi were released, they directly crushed the Honor 8 series phones next door in terms of sales!
The Mi Hong Note2 phone sold more than 600,000 units in one day after its release, which can be said to be very good sales!
The upgraded version of the Mi Hong Note2 Pro phone achieved sales of more than one million units in one day.
It can be said that this time Xiaomi used a low-price strategy to attract countless consumers to pay for it, and also gave other friendly manufacturers a heavy slap in the face.
Huaxing Technology, Chang Cheng felt the pressure from Xiaomi when he saw that Xiaomi had achieved such great results!
Lu Haifeng said to Chang Cheng: "Let's also lower the price of our Harmony S4 series phones!"
"Lower the Harmony S4mimi phone by 100 yuan, and lower the Harmony S4pIus phone by 200 yuan!"
"You can decide on the price reduction for the subsequent models!"
Under Xiaomi's low-price competition, Lu Haifeng can only adjust the sales strategy of the Harmony S4 series phones!
Although lowering the price of the Harmony S4 series phones will lose some profit!
But it will also make the Harmony S4 series phones more competitive!
