#427 - Sell in batches
At the Harmony S series product launch event, Lu Haifeng noticed that the camera specifications of the Harmony S4proMAX phone were exactly the same as those of the third-generation Harmony X series phone!
However, Lu Haifeng knew that the photo and video capabilities of the third-generation Harmony X series phone were far superior to those of the Harmony S4proMAX phone!
Firstly, the two phones used different image sensors. The third-generation Harmony X series phone was equipped with a Sony sensor!
While the Harmony S4proMAX phone used a domestically produced sensor!
Comparing the photo and video capabilities, the third-generation Harmony X series phone had built-in optical image stabilization and supported 5x optical zoom and 20x digital hybrid zoom!
The Harmony S4proMAX phone, on the other hand, did not have optical image stabilization and only supported 4x optical zoom and 10x digital hybrid zoom.
Hua Xing Technology did this for two reasons: first, to save on phone costs, and second, to give the third-generation Harmony X series phone some face, so as not to embarrass this high-end flagship!
After Chang Cheng finished introducing the camera aspects, he began to introduce other configurations!
"In terms of charging and battery life, our Harmony S4proMAX phone is equipped with a large 4200mAh battery!"
"And it supports 35W wired fast charging and 7.5W wireless fast charging!"
Compared to the previous Harmony S4 phone, the Harmony S4proMAX phone still uses 35W fast charging technology.
However, the Harmony S4proMAX phone has added wireless charging technology, which the Harmony S4 phone did not have!
The addition of wireless charging technology to the Harmony S4proMAX phone is, on the one hand, to increase product competitiveness!
After all, most flagship phones now feature wireless charging technology!
Secondly, it is for the sake of Hua Xing Technology's ecosystem. After all, with the large-scale popularization of wireless charging technology, the related power bank and charger businesses will also increase!
Hua Xing Technology still has a large batch of wireless charging products in its warehouse!
Lu Haifeng wanted to popularize wireless charging in this way to sell the products in his own warehouse!
Judging from the data that Chang Cheng has announced so far, the basic configuration of the Harmony S4proMAX phone has surpassed the third-generation Harmony X series phone!
Moreover, this Harmony S4proMAX phone is also equipped with basic features such as optical fingerprint unlocking, NFC infrared, and a linear motor!
In this case, consumers who are not well-off and cannot afford the Harmony X series brand can consider purchasing this product!
Therefore, users in the live broadcast room who bought the third-generation Harmony X series product are frantically complaining, as if they have lost hundreds of millions!
After Chang Cheng finished introducing all the configurations of this phone, he said to the big screen: "Now, let's take a look at the price of this phone!"
"What is the price of this phone?"
"Please look at the big screen!"
As soon as Chang Cheng's voice fell, the storage specifications and prices of this phone also appeared on the big screen!
4+64GB: 3299RMB
4+128GB: 3599RMB
4+256GB:
With such a configuration and such a price, it can be said that it has reached the ultimate cost performance and is very conscientious!
Of course, this so-called conscience is naturally for those consumers who have not bought the third-generation Harmony X series phone!
And the consumers who bought the third-generation Harmony X series phone are already crying in the toilet!
After all, the Harmony S4proMAX phone is too ruthless, and it rubs the third-generation Harmony X series phone on the ground in terms of configuration and price!
Seeing that the press conference was almost over, Chang Cheng announced to the audience at the scene and in the live broadcast room:
"The Harmony S4pro, Harmony S4, and Harmony S4proMAX three products are equipped with the latest Harmony OS 4.0 version!"
"This press conference is almost over, and it's time to say goodbye to everyone!"
"The update time for Harmony OS 4.0 version will be announced at twelve o'clock in the morning!"
This time, the Harmony S series products not only performed very strongly in terms of hardware, but also have certain advantages in terms of software!
The top three products released this time are the first to be equipped with the Harmony OS 4.0 version!
As for why the two most ordinary products are not equipped with the latest Harmony OS 4.0 version!
That's because the Harmony OS 4.0 version is very demanding on accessories, so in the future, models with processors that are not very strong can only be castrated part of the system!
Then install it on ordinary models to ensure that the phone can run smoothly!
......
After the press conference, Lu Haifeng still arranged the sales plan for tomorrow as always!
Lu Haifeng said to Chang Cheng: "This time's sales plan is still sold in batches!"
Selling in batches can not only ensure inventory but also ensure the popularity of the product, thereby extending the product's sales time and obtaining greater profit margins!
Generally, the best time for mobile phone sales is the first week after the sale. After a week, the popularity of the product will subside!
And after a month, the sales level will further decrease.
This is why there are situations where some products sell 100,000 units in less than an hour, but later it takes a day or even a week to sell 100,000 units!
This kind of batch sales plan can not only sell the goods very well, but also maintain the popularity of the product!
The original first generation of the Harmony S series relied on this method to maintain its popularity for more than six months, thereby obtaining a certain amount of profit and promoting Hua Xing Technology's rapid entry into the development stage!
Of course, this method also has certain prerequisites and negative effects!
First of all, the prerequisite is that this product must have attractive points, either it has super high cost performance, or it has certain black technology or some special significance!
And the bad effect is that this method will cause a large number of consumers to feel disgusted, thereby abandoning their own products!
Of course, all methods in this world have a certain duality!
When the positive impact is greater than the negative impact, as a businessman, he will definitely use this method to obtain greater profits.
According to Lu Haifeng's current arrangement, the number of products sold at ten o'clock tomorrow will not be too large!
In the online market, except for the Harmony S4mimi phone, which will release 1 million units, the other four products will only release 500,000 units!
As for the offline market, Hua Xing Technology has also expanded to nearly 1,000 flagship stores after several years of expansion!
Flagship stores in first-tier cities will receive a quota of 100 units of each phone model.
Flagship stores in second-tier cities will receive a quota of 50 units of each phone model.
As for flagship stores in third-tier cities, each store can only receive a quota of 20 units of each phone model.
It can be said that the sales strategies of the Harmony X series and the Harmony S series are two different sales strategies!
The Harmony X series brand pays more attention to the quality and total sales of the phone, while the Harmony S series pays more attention to the popularity of the product!
