#432 - Luxury
The day after the Huaxing Technology Internet of Everything Conference concluded, Lu Haifeng received bad news as soon as he arrived at the office!
Benma Motors, which had been quiet for a long time, unexpectedly announced the launch of a new car model at this time!
Moreover, this model coincided with Lu Haifeng's idea, which was specially launched for the female car market!
In the past few months, Benma Motors has been very low-key, silently managing its image in the minds of consumers!
Sometimes Lu Haifeng had to admire Xin Ke Paul, the head of Benma Greater China!
After the last failed attempt to encircle Audi A8, this person chose to be patient and no longer confronted Audi's brilliance!
Instead, he started with the basics, which was to restore Benma's image in the minds of consumers!
After the oil leakage incident and the rights protection incident, Benma's image in the minds of consumers plummeted!
It was precisely because of this factor that Benma, Bora, Alto and other car companies later encircled the launch of the Audi A8!
Later, Xin Ke Paul also realized this problem and changed his strategy!
Starting with the most basic services and quality, he rectified Benma's Greater China dealers and factories, strictly controlling product quality and service!
After several months of secret rectification, and with Honda attracting consumers' anger for them some time ago, Benma Motors' sales were stabilized by Xin Ke Paul and are gradually increasing!
Although it has not reached the sales level of Audi, Benma's sales are steadily increasing with Benma's occasional preferential policies!
But this was not enough. When Xin Ke Paul learned that Benma headquarters planned to launch a women's car in the European market!
He immediately applied to hold the press conference for this car in Daxia Country!
In the office, Lu Haifeng looked at Benma Motors' sales report and said to Zhao Jianhua: "This Xin Ke Paul of Benma Motors is quite capable!"
"He has quietly and steadily increased Benma Motors' sales!"
"Now, among luxury brands, Benma Motors' sales have basically returned to about 70% of the original sales!"
Lu Haifeng had to say that Benma's brand awareness was very popular!
Even though this brand has experienced oil leakage incidents and rights protection incidents, as long as the storm passes, it is still a representative of luxury brands!
However, now Audi's sales are several times that of Benma Motors!
……
Yanjing
Inside Benma Greater China Branch!
In the huge conference room, there were high-level executives of Benma Motors!
The host of this meeting was Xin Ke Paul, an acquaintance of Lu Haifeng!
"Gentlemen, after several months of hard work, we have finally stabilized Benma Motors' sales at about 70% of the original level!"
"This is a very good start and the result of the joint efforts of everyone present!"
"I am proud of everyone!"
In the conference room, Xin Ke Paul praised everyone in the conference room with enthusiasm!
Pa Pa Pa…
"Xin Ke Paul, all of this is your credit!"
"Yes, if it weren't for your decision, we wouldn't have been able to stabilize the situation so quickly!"
"I said long ago that Mr. Xin Ke Paul will definitely lead our Benma Motors to rise again!"
The first rule of being in the workplace is to attribute all the credit to the leader!
As Germans, they didn't understand these things before, but after staying in Daxia Country for a long time!
They also learned something from the Daxia Country suppliers!
The originally rigorous and rigid Germans have also learned to be smooth and flatter!
Looking at Xin Ke Paul's face full of red light, you know that he enjoys the praise from his subordinates!
After all, which leader doesn't like his subordinates flattering him!
After a while, Xin Ke Paul pressed down with both hands to calm everyone down!
He said triumphantly: "This is not my credit alone, but the result of our joint efforts!"
"But this achievement is far from enough for us to be proud of!"
"Don't forget, we have a biggest competitor in Daxia Country, and that is Audi Motors!"
"If I'm not mistaken, Audi Motors should be busy enriching its brand's product line now!"
"Once they gradually enrich their models, it will be difficult for us to compete again!"
"So we must take advantage of the fact that Audi Motors has few models and quickly seize other markets!"
"This time, Benma headquarters has specially developed a car for the female market, which is a good opportunity for us to seize the market!"
"The women's car market is a huge untapped market!"
"Now let's discuss the promotion plan!"
"Everyone can put forward any good suggestions!"
As soon as Xin Ke Paul finished speaking, the senior executives of Benma Motors began to express their opinions!
"Mr. Xin Ke Paul, I think since it is the women's car market!"
"Then in terms of promotion, we should invite a woman with great influence in Daxia Country to endorse our new car!"
"Endorsement is not enough, we must make Benma's model a fashion item, preferably a delicate luxury item!"
"We can find some big luxury brands to cooperate with and launch special edition models to enhance the influence among female groups!"
"That's right, women!"
"They are born to like luxury goods!"
"As long as we let them know that our Benma new car is a luxury item specially designed for them, we can establish a concept!"
Now the senior executives of Benma Motors are expressing their opinions, and they quickly established an effective plan!
That is to cooperate with those influential international brands to launch special versions to increase the influence of this new car among female groups!
Xin Ke Paul finally agreed to the promotion plan proposed by the executives!
Benma's model developed for the female car market chose to cooperate with LV, a famous luxury brand from Fasixilan!
Together, they created an LV customized version of the Benma GLA-S to increase the new car's position in the new female group!
After determining the promotion plan, Benma Motors acted quickly, because the new model has entered the final preparation before launch!
Xin Ke Paul is confident that as long as the promotion keeps up, he will definitely be able to rely on this model to enhance Benma Motors' image!
The Benma GLA-S is a two-door coupe model, which can be said to be the proud work of Benma designers in recent years!
Because this car is specially designed for women, the design style of this car has changed the original business style of Benma Motors, and instead adopted a very fashionable design technique!
And the interior of this car adopts a new family-style interior design style, supplemented by a large number of crystal diamond elements to please female consumers.
As a century-old automobile manufacturer, Benma is very powerful in terms of customer demand research!
The Benma GLA-S, which specializes in the female market, cannot be without the crystal diamonds that women love most!
