#449 - Gift Bag
Audi car new car launch event site!
After Lu Haifeng announced the price of the Beetle, he said to the audience at the scene:
"Our Beetle model is actually a model developed for the female market!"
"Then let's give the Beetle female car owners some gifts you like!"
"So we specially cooperated with Chanel brand, as long as it is the owner of our Beetle model, we will give a customized version of Chanel bag worth 30,000 yuan!"
When I heard Lu Haifeng say that buying the Beetle model also gives a Chanel bag worth 30,000 yuan!
But let the female audience at the scene be very excited!
This gift is simply too attractive to them!
Especially the girls who know they can't afford the Maserati President!
"Don't say it, I can't afford the Maserati President, but the Beetle is barely okay!"
"I didn't expect Audi to give bags when buying a car this time, it's so conscientious!"
The senior executives of Benma Motors in Hall 1 next door were almost pissed off by Lu Haifeng's big hand after hearing Lu Haifeng's words!
"Audi is crazy, buying a Beetle model and giving a Chanel bag worth 30,000 yuan!"
"What a madman, doesn't he want profit when buying a car!"
"I just don't understand, Audi sells the Beetle model and gives such an expensive Chanel bag, where does its profit come from!"
"Audi is too TM shameless!"
"In order to suppress our Benma Motors, Audi is really ruthless!"
Now the senior executives of Benma Motors are all suspicious of Lu Haifeng's statement that buying a Beetle will give a Chanel bag!
Because they know that if Audi really does this!
Then it means that Audi's Beetle model has no profit at all!
After all, the manufacturing cost of this car is there, plus various taxes!
So the senior executives of Benma Motors dare to guarantee that the cost of the Beetle model will not be lower than 150,000!
A car that sells for at least 180,000, abandoning the profit given to dealers, and the remaining money will also give a Chanel bag worth 30,000 yuan to the owner!
Audi's approach simply can't make money, and even lose money!
So the senior executives of Benma Motors believe that the reason why Audi is so ruthless is entirely to compete with Benma Motors!
But is the fact really as they think?
In fact, the production cost of the Beetle model is much lower than that of the Audi A4!
Because Audi is still enjoying some tax exemption policies from the above, so a lot of money can be saved in the middle!
Audi's tax revenue has always been a secret, so no outsiders will know!
In addition, the Beetle model has a small body size, and the raw materials consumed are much less than the Audi A4!
Even if the Beetle model abandons all costs and dealer profits!
A lowest-equipped Beetle can also bring Audi about 40,000 in profit!
And who said that a Chanel bag worth 30,000 yuan must be worth 30,000 yuan?
Audi's cooperation with Chanel, Chanel has given a very low price, so a lot of profit has been saved in this!
So Audi sells the Beetle model, not only does not lose money, the profit is definitely comparable to the Audi A4!
On the stage of the new car launch event, Lu Haifeng suddenly saw Du Chengnan from Dongche.com waving to him!
Lu Haifeng quickly asked someone to send him a microphone, and Du Chengnan immediately asked the doubts in his heart!
"President Lu, as far as I know, the production cost of a Beetle should be comparable to that of the Audi A4!"
"Under such a high cost, if you give away a Chanel bag worth 30,000 yuan, where will the profit come from?"
When Dongche.com's Du Chengming said this, countless audiences and the heads of Benma Motors at the scene all pricked up their ears, curiously waiting for Lu Haifeng's answer!
"Yes! This car is Audi's cheapest model!"
"The manufacturing cost of this car should not be low! Now Audi is also giving away a Chanel bag worth 30,000 yuan, so how can the profit of this model be guaranteed?"
"Could it be that Audi really plans to sell cars without making money, just to compete with Benma Motors!"
"Don't really plan to sell cars without making money!"
Now the audience is very confused, all staring at Lu Haifeng to answer!
In this regard, Lu Haifeng smiled and said after hearing Du Chengnan's words: "Don't worry, everyone!"
"Since we dare to sell like this, we will definitely make money, because no company can do a loss-making business!"
"Although we don't make much this time, we won't lose money!"
"Now these are not important anymore, you only need to tell me, are you satisfied with our Audi's sincerity!"
"Tell me with your voice, are you satisfied!"
Does this need to be said? The audience at the scene has been infected by Lu Haifeng's words and shouted!
"Satisfied!"
"Satisfied!"
Lu Haifeng also nodded when he heard the audience at the scene, and waited for everyone to calm down!
Lu Haifeng then smiled and said: "Very good, as long as you are satisfied, I will be very satisfied!"
"The others are not important!"
"Hahaha... President Lu is awesome!"
"President Lu is an excellent entrepreneur, always considering the feelings of consumers!"
"I won't say anything, I will pay the full amount to order a car after the press conference is over!"
"My wife has long wanted a Chanel bag and a car, now it's good to buy the Beetle model and have both!"
"Husband is awesome, I love you!"
Lu Haifeng's words instantly won the applause of everyone in the audience!
"Clap clap clap"
Sometimes, in fact, consumers are the easiest people to satisfy!
Because as long as you make them feel that they have taken a great advantage when buying your things!
As long as you make them feel that they have taken a great advantage, then the goods you sell will definitely be very popular!
This is what Lu Haifeng saw in a book before!
Putting it on the Beetle model now, it is exactly the same principle!
Lu Haifeng stood calmly on the stage of the Audi press conference, accepting the applause from the audience!
Lu Haifeng saw that the introduction about the Beetle model had been completed, and he slowly came to the Maserati President!
With Lu Haifeng's movements, all the audience knew that the highlight of today's press conference was coming!
