#675 - Direct-sale stores
The offline market has always been a primary focus for Lu Haifeng!
It could even be said that the offline market share has played a very important role in the development of Huaxing Technology to its current state!
Although online shopping is very developed now, the level of the offline market is still not weak!
In recent years, Blue and Green factories have been thriving relying on the offline market!
Therefore, in recent years, Huaxing Technology has paid great attention to the offline market!
Huaxing Technology has spent nearly 10 billion yuan to achieve the current scale of Huaxing direct-sale stores!
According to Huaxing Technology's financial report last year, 27% of Huaxing Technology's domestic net profit came from the offline market!
This also directly proves that the offline market is gradually becoming an indispensable part of Huaxing Technology!
This year, Huaxing Technology's plan to expand the offline market can be said to have encountered setbacks!
Blue and Green factories have stepped up their cooperation with distributors, which has hindered the development of Huaxing Technology in the offline market!
As a result, the number of new cooperative distributors of Huaxing Technology this year does not exceed three digits, and the number of new stores opened is only a mere forty or so!
Such results can be said to not only affect the development of Huaxing Technology, but even be very dangerous!
After all, Blue and Green factories have very strong competitiveness in the offline market. In addition, Xiaomi and Huawei have also strongly entered the offline market, which has greatly reduced the original advantages of Huaxing Technology!
"Invest money! Invest money! We can't be stingy with money anymore!"
Lu Haifeng is still relatively concerned about this matter!
The competition on the Internet is basically uncontrollable. Only by making better and more products can we gain the recognition of consumers!
However, the offline market is different from the online market!
In the offline market, as long as you open more stores, promote well, and have good products, you will naturally be able to get more sales!
Lu Haifeng naturally also knows that the offline market has a very large impact on a mobile phone manufacturer!
In his previous life, although Xiaomi's influence and sales power in the online market were very good!
However, its influence in the offline market was far less than that of the other three major manufacturers, so its sales in China were far less than these three!
Now, if Huaxing Technology wants to develop rapidly, the best way is to use money to break open the offline market!
Create more stores, and these all require a lot of financial support!
Wang Min, the head of the offline market, looked at Lu Haifeng with a solemn expression when she heard the words of the senior executives!
Obviously, it is a very difficult thing to compete for the position in the offline market now!
In the past two years, Huaxing Technology's expansion of the offline market can be said to have been very smooth!
However, since this year, all mobile phone manufacturers have focused their attention on the offline market!
This has also gradually made Huaxing Technology's competitive advantage in the offline market lag behind!
Huaxing Technology was originally worried that the expenditure and income would not be proportional. Under this circumstance, it also changed its original offline expansion plan, which ultimately led to the current situation!
"This year, Huaxing Technology must open at least 2,000 direct-sale stores!"
"In addition, give distributors 100 yuan more in profit to strengthen cooperation with them!"
In order to win in the offline market competition, Lu Haifeng not only plans to invest 10 billion yuan in opening stores in the offline market!
And when choosing to cooperate with offline distributors, he will release 100 yuan of profit to the distributors to win their cooperation!
If Huaxing Technology wants to truly be invincible in the mobile phone market, then it must make such sacrifices!
At the same time, financial expenditure is indispensable. After all, if you don't invest more money, where will you get more returns?
In the end, Wang Min and Jiang Li became the main persons in charge of this offline market expansion of Huaxing Technology!
After all, the current offline market needs more manpower and capital investment!
Only in this way can we obtain corresponding results and returns!
……
July is destined to be the most glorious month for the Hongmeng S series of mobile phones!
Extremely strong publicity, coupled with the outstanding features of this series of mobile phones!
Within a month, the online and offline sales of this series of mobile phones directly exceeded four million units!
Such results have also directly broken the previous achievements of the Hongmeng S series of mobile phones!
This achievement has also become the best month in the history of sales of the Hongmeng S series of mobile phones!
Of course, this is very closely related to the strategy set for the Hongmeng S series of mobile phones!
The Hongmeng S series of mobile phones focuses on the offline market, but retains the original cost performance!
In addition, the extremely thin and beautiful body design and strong image performance make it abnormal if sales are not hot!
However, July is destined to be a relatively quiet month!
At this time, various mobile phone manufacturers only release some hundred-yuan and thousand-yuan phones, which cannot shake the foundation of the Hongmeng S series of mobile phones at all!
August is coming, and Huaxing Technology's brand-new promotion is also coming soon!
August is an extremely important month. Huaxing Technology not only plans to release the flagship mobile phone of the Star series brand this month!
Moreover, it plans to officially hold the first Hongmeng TOS system developer conference this month!
It can be said that this August is destined to be very lively!
Huaxing Technology also released several TV induction cookers, as well as refrigerators and air conditioners and other smart furniture this month to stabilize its Hongmeng ecological system!
The promotion of smart homes has also allowed Huaxing Technology's influence to continue to expand, and at the same time has strengthened the sales of Huaxing Technology's mobile phones!
As the core of the Hongmeng home ecosystem, although Huaxing Technology's mobile phones can be replaced by smart speakers, Huaxing Technology's mobile phones still have an indispensable role!
If you want to go home when you are out, you can operate the smart home in your home in advance through your mobile phone!
You can even let the smart home turn on the air conditioner and air purifier in advance a few kilometers away from home!
So that you can truly enjoy the fun brought by smart homes after returning home!
This is also one of the reasons why Huaxing Technology's mobile phones can become the core of the Hongmeng ecosystem!
The Hongmeng ecosystem of Huaxing Technology has gradually made users understand that life can be so simple!
At this stage, other mobile phone manufacturers have also begun to develop artificial voice intelligent systems!
The first to release the artificial voice intelligent system was Xiaomi!
After all, Xiaomi is an Internet company that started with software. Its strength in software is much stronger than its strength in hardware!
Even its MIUI system is a first-class cutting-edge level in the domestic Android system!
Even before the Hongmeng UI5.0 version has been fully released!
The strength shown by Xiaomi's MIUI system has already been able to compete with Hongmeng UI4.0!
