Chapter 1001 Gong Zili can’t laugh anymore
Chen Mo was deeply impressed by this woman.
In the last life, Xu Bingbing defrauded Wang Xiaofan of hundreds of thousands of entrepreneurial funds, and made Wang Xiaofan feel that he was useless and failed to start a successful business, so Xu Bingbing left her.
It can be said that this woman is not only vicious-hearted and wealthy, but also very good at wooing men.
Wang Xiaofan was defrauded of both his love and money. It took him more than ten years to realize that he had been deceived.
"Brother Mo, this is my girlfriend, her name is Xu Bingbing. She participated in the entire decoration of our store, from recruitment to marketing activities. She is a rare and virtuous wife." Wang Xiaofan said with a smile.
"Hello, Mr. Chen, I have long heard of your name as the First Heavenly King of Great Xia. When I see you today, you are indeed a talented person!"
On the surface, Xu Bingbing was very serious, maintaining politeness and reserve. She only shook hands with Chen Mo briefly, without many hints of impropriety.
Because she knew it was useless.
Firstly, she is not as beautiful as Gong Ziyuan, and secondly, a smart man like Chen Mo doesn't like women who are too proactive. Even if you take the initiative to fawn over him, he will just treat you as a plaything.
Now the persona Xu Bingbing has created for herself is that of an elite beauty in the workplace, capable, serious, sassy and smart.
Once such a woman is spotted by a rich man, she will be really willing to spend a lot of money to pay for it, which is not what those beautiful wastes can compare with.
"Well, Xiaofan has good taste. If you find such a good wife, when you get married, I will definitely give you a big red envelope." Chen Mo said with a smile.
"Hey, I'd like to lend you some kind words!" Wang Xiaofan said happily.
Then, Wang Xiaofan pushed Xu Bingbing: "Bingbing, introduce our store to brother Mo and sister-in-law!"
"Okay! Brother Mo, sister-in-law, please come over here!"
"Our entire store is decorated according to Michelle Bingcheng's characteristic standards. It is bright and colorful. Because the main store is large, the dine-in area is much larger. In subsequent branches, we will mainly provide takeout and self-pickup. Mainly, the area will not be so large, mainly to save costs..."
As she spoke, the taste in Xu Bingbing's mouth changed a little.
"I think the milk tea beverage industry, as an emerging popular industry, has a lot of potential. The beverages can also be made very high-end, like Gucci, to give people a sense of superiority and nobility when they pick them up."
"And drinks can also be part of corporate culture. As long as the culture is developed, I believe users will definitely have a sense of identity and belonging..."
Xu Bingbing continued to explain her self-righteous knowledge in Chen Mo's ears. Her posture and demeanor really made her look more like a female CEO than Gong Ziyuan.
It's a pity that the stuff Xu Bingbing mentioned may be good for deceiving ordinary coal bosses, but it is of no use to Chen Mo, a reborn person.
In the future, why can Michelle Ice City stand out among so many beverage brands?
Just two words - cheap!
Whether it is milk tea or fruit tea from major brands, the taste is actually quite different.
The taste of Michelle Bingcheng is a little inferior compared to other restaurants.
But I can’t stand it. Lemonade costs 2 yuan a cup, fruit tea costs 78 yuan a cup, and the most expensive milk tea only costs 15-20 yuan a cup!
On the other hand, brands such as Wash Tea and Cha Yan Yuese initially adopted internet celebrity marketing routines, with an average price of 27 yuan per cup. The most expensive Zhizhi series can reach a terrifying 35 yuan!
I drank it once or twice, nothing happened.
Over time, consumers’ pockets will no longer be able to bear it.
A cup of Zhizhi series costs 35 yuan, which can be exchanged for several cups of lemonade from Michelle Bingcheng + two cups of fruit tea with similar flavors + an ice cream.
So affordable and so affordable, of course consumers will love it!
Then, Michelle Bingcheng crushed other brands and succeeded.
At its peak, Michelle Bingcheng had more than 20,000 stores, whether in first-tier cities or in small third- and fourth-tier counties.
In later generations, Michelle Bingcheng’s revenue was not from selling tea drinks, nor was it earning terrifying franchise fees like those fraudulent brands.
In fact, the franchise fee for Michelle Bingcheng at the county level is only more than 7,000 yuan, and for the grand event city, it is only more than 10,000 yuan. Brand fees, management fees, and franchise fees account for a very small proportion of Michelle Bingcheng's revenue. .
In addition, the fees for milk tea sold by franchise stores belong to the store's own revenue and are not included in Michelle Bingcheng's total revenue.
Therefore, there are other reasons why Michelle Bingcheng can capture the beverage market worth hundreds of billions.
And this reason is the raw material supply factory that Chen Mo previously told Wang Xiaofan to build!
The founder of Michelle Bingcheng established the Michelle Bingcheng raw material supply factory to supply milk tea powder, jam and other raw materials to more than 20,000 stores across the country.
This is where Michelle Bingcheng makes most of her money!
The reason why Michelle Bingcheng is able to have a lower price than other milk tea brands and has a price advantage is because the raw materials are cheaper.
Even because it is too cheap, some new tea brands in later generations have continued to suffer, but Michelle Bingcheng has been able to survive alone.
Being cheap means that consumers have high tolerance. Even if there is a small problem, people will say, "What kind of bicycle do you need when it is so cheap?"
But when Xu Bingbing came up, she talked to Chen Mo about corporate culture, luxury goods in drinks, raising prices, and earning franchise fees...
This is simply the opposite of Michelle Bingcheng’s path to success!
If it were anyone else, Chen Mo would really be too lazy to intervene.
But because it was Wang Xiaofan, his half-benefactor and good brother, Chen Mo had to intervene.
Of course, there is only one time to step in and help.
If Wang Xiaofan didn't appreciate it and even persisted in speaking up for Xu Bingbing, then Chen Mo would only give Wang Xiaofan a sum of money to sever the relationship.
After all, Wang Xiaofan is just his friend, not his biological father. Everyone has their own way to go, and Chen Mo can't help him forever.
Being able to understand and grow is his own destiny.
If he is stubborn and unable to grow, can Chen Mo still follow Wang Xiaofan and wipe his ass?
"Well, it's pretty good." Chen Mo nodded and smiled with satisfaction.
"Your idea is very good. If you can start your own business, you might become a big boss."
"Bingbing, you are just one chance away from being able to soar into the sky!"
"I really don't know why you, a person like you, fall in love with an honest kid like Xiaofan?"
Chen Mo's words can be said to have spoken to Xu Bingbing's heart.
Although Wang Xiaofan was very kind to her, she looked down on Wang Xiaofan from the bottom of her heart.
What is hard work, what is one step at a time, down-to-earth work.
Come on, what age is this?
It's 2002!
This is no longer the era in the 1980s when you could make a fortune by doing anything!
Being down-to-earth can only earn hard-earned money.
What Xu Bingbing wants to earn is not hard-earned money!
"Mr. Chen, with your approval, I will feel more confident." Xu Bingbing said excitedly.
Chen Mo nodded: "As for me, I don't know much about the beverage industry."
"This investment was also because Xiaofan wanted to start a business, and I had such an idea, so I invested some money."
"My brother is too honest and immature to handle many things. I think Bingbing you are very suitable to assist him and help him at critical moments."
Xu Bingbing said hurriedly: "Brother Mo, don't worry, Xiaofan is my boyfriend, I will definitely try my best to help him."
"That's good, that's good." Chen Mo said with a smile.
At this point, Chen Mo changed the topic: "If you have any good investment projects, you can also tell me. I have nothing but a lot of money."
When Xu Bingbing heard this, she was overjoyed!
People are stupid and have a lot of money. I like people like this!
But she endured the excitement in her heart and did not dare to say it now.
That would be too abrupt.
It also seems that he is too proactive.
She just mentioned to Chen Mo without leaving a trace: "I have a friend who is doing foreign trade business, and the rate of return is quite high. It seems that the income can double or triple in a year. If you have a chance, I can talk to you, Brother Mo." chat."
After saying that, no matter how much Chen Mo asked, Xu Bingbing would stop talking and use the reason of "not knowing too well" to not tell Chen Mo more, whetting Chen Mo's appetite.
After a tour, Gong Ziyuan interrupted the group's conversation.
"That's almost it. Let me try the taste of the drinks in our store first!" Gong Ziyuan said.
"Hahaha, okay!"
Chen Mo sat down and took Gong Ziyuan to sit down.
Wang Xiaofan hurried to find Gong Zili, taking responsibility for the good looks of his store: "Go and make a portion of all the tea drinks in the store and bring them to table No. 3, hurry! That's the real boss of our store!"
"If you serve him well, I will double your salary this month!"
When Gong Zili heard that her salary was doubled, she immediately said excitedly: "Hey, okay, I'll go right away!"
I am only a senior in college, and I can earn a monthly salary of 2,000 yuan casually by working.
After I go back, let me see who dares to say that I rely on Chen Mo for support!
Hum!
Gong Zili, come on!
Come on, workers!
People are like iron and workers are like steel. If you don’t fight for a day, you will panic!
Gong Zili hurriedly prepared more than a dozen drinks. After setting them up, she came to table No. 3 with a bright smile, ready to see who the boss was who paid her salary.
next moment……
The smile on her face froze...
