Chapter 1443 Reverse propaganda

Chen Mo and Jiang Pengyue were both shocked when they heard this!

815 Consumers Association Party!

Of the companies named at this party, 99 out of 100 will go bankrupt!

There used to be several top listed companies and industry leaders in the industry. Just because they attended the 815 party, their stock prices began to plummet on the second day. On the third day, there was a wave of bankruptcies in chain stores. On the seventh day, the company directly declared bankruptcy!

The business community has always called the 815 Party "the 18th level of hell in the business world."

Once you attend this party, even if you are just named or mentioned, you will have to peel off your skin even if you die!

"What's going on?" Chen Mo asked hurriedly.

"A reporter received a report saying that our Michelle Bingcheng cut corners and most of the products were industrially blended. They also sent our cones for inspection, saying they contained low protein content and no nutrition."

While talking, Song Ziyan took out a laptop and opened the secret visit video of the 815 party.

In the video, a reporter appeared as a migrant worker sneaking into Michelle Bingcheng's store to conduct candid photos and unannounced visits.

In one section, the manager of a franchise store asked reporters to add more ice and less grape juice.

The reporter secretly calculated that if more ice was added, the grape juice would be at least 20% less than the normal level.

The latter industrial blending refers to the large amounts of food coloring, saccharin, etc. in Michelle Bingcheng’s products.

They even went to great lengths to find the top appraisal agency to inspect Michelle Bingcheng's cones. The final conclusion was that they contained very little protein, no nutrition at all, and were unhealthy to eat.

Song Ziyan said angrily: "In the catering industry, we are the only one in the country that can have 5,000 chain stores like ours and still maintain absolute food safety and hygiene!"

"Why don't those expensive drink shops conduct undercover visits and just interview us? And they still hold on to such a trivial matter?"

Anyone who has worked in the catering industry knows that these issues related to undercover visits are not problems at all in the catering industry!

But now, he is being grabbed and even reported to the 815 party.

Just think about it and you know there must be someone behind it!

"Are our food raw materials and kitchen hygiene okay?" Chen Mo asked.

"In order to save costs, we use second-grade fruits and add a lot of blending materials, but I can guarantee that they all meet safety standards! In terms of hygiene, health and safety officers go to franchise stores across the country every month to randomly select , if any problems are found, they will be ordered to close down for rectification. After so long, all franchise stores dare not mess with these two lifeline issues." Song Ziyan said.

Chen Mo breathed a sigh of relief: "The problem is not serious yet. In this case, you should quickly organize the public relations department to deal with the public relations of this incident."

“Be sure to be sincere and pragmatic, correct mistakes if they are made, and encourage others if they are not.”

Song Ziyan: "That's no problem. I'm afraid that the person behind this incident will attack our other catering brands in the future."

Chen Mo: “As long as we keep the two bottom lines of food safety and hygiene, other issues of cutting corners and cutting corners are harmless.

If we really only use this trick to attack us, we can only use the soldiers to cover up the water and the earth. "

There is really nothing that Chen Mo can do.

Food safety and hygiene, these two points have allowed Chen Mo to give up a lot of profits.

And those who cut corners are all franchise stores.

As long as there are more franchise stores, this problem is absolutely impossible to avoid!

Chen Mo can only count on the public relations department to play a role this time, and at the same time organize some preferential activities to give back to consumers and restore reputation.

The other side.

Shang Ying reported his results to the foundation.

"The largest beverage chain under Chen Mo's name, Michelle Ice City, has been taken over by me. According to my experience, within a few days there will be a large loss of customers, followed by store closures, and then the brand goes bankrupt."

"Once this method succeeds, I will continue to develop Chen Mo's catering brand and supermarket brand, and completely ruin his "food" business in food, clothing, housing and transportation! "

After hearing Shang Ying's methods and results, the first god Solomon nodded with great satisfaction.

After hanging up the phone, Solomon sighed: "It is the Daxia people who know how to effectively deal with the Daxia people!

This 815 party can actually have such great influence! "

The second main god joked: "It would be nice to let the people of Daxia bite their tongues!"

"Now Chen Mo's income and reputation in the "food" field are very strong. If he can be defeated, then one of Chen Mo's arms can be broken off, causing him extreme pain! "

within the next few days.

Song Ziyan and a group of senior executives from Mi Xuebingcheng held meetings for several days to discuss how to conduct public relations.

However, before the public relations department here had time to take action, public opinion turned 180 degrees!

Netizens actually spontaneously went to Michelle Bingcheng’s official website forum and related news

"A 2-cent cone (according to the price in 2004, the same applies below), you said it has no protein and no nutrition? I don't rely on meat, eggs and milk to supplement my protein, but the cone?"

"Am I crazy or stupid to blackmail someone for protein for only 2 cents?"

"I thought it was because the bacteria exceeded the standard, or the raw materials were spoiled, is that it?"

"I've been eating this cone for two years. My house has been destroyed and my family has been ruined by me. Is it nutritious? Don't I care?"

"Axue doesn't think I'm poor, and I don't think she's dirty either."

"Please do not escalate the behavior of individual stores to the store next to my home!"

"Axue has touched my bottom line this time, so I decided to lower my bottom line a little more."

"Cut corners? Put less grape juice? I'm crying. Ah Xue actually knows how to control my sugar!"

"I thought it was blended with grape powder, but I didn't expect it to contain grape juice. It's so cheap and yet so genuine. I love it!"

"I actually put 60 liters of grape juice in the 5-yuan fruit tea. Ah Xue is so serious. I cried to death!"

"Thank you. If you didn't expose it, I would have thought that the products of the Ashue family were all blended."

"You don't understand what Ashue means to us poor students! A few dollars can make us happy for an entire afternoon. Do you know how tolerant we will be?"

"There is no need to secretly visit Axue. People all over the country know what is going on with his family. The key is that the price is right. You can secretly visit the expensive ones and see if there is any problem!"

"I was so scared that I quickly went to the nearby Michelle Ice City and bought a cup of lemonade for 1 yuan to calm down the shock."

"..."

The style of the online comment area is completely different from other merchants exposed in 815!

Song Ziyan and the public relations staff of Moyuan Capital were stunned when they saw it, and they couldn't laugh or cry.

The 815 Party was simply a reverse promotion of Michelle Bingcheng for free!

Given the trend of public opinion, do we still need to do public relations?