Chapter 1445 The beginning of national brands sweeping the world
After Chen Mo learned how the turmoil in Mi Xue Bingcheng was calmed down, he couldn't laugh or cry for a long time.
However, Chen Mo still gave his attitude.
Taking advantage of the 815 trend, they launched a wave of crazy marketing and launched the "Crazy Thursday" and "Weekend Fun" activities in conjunction with Burger King.
All selected products in these two events can be discounted at least 40% off and up to 40% off!
This is to imitate the willingness to fight for chickens in the previous life, cultivate consumers' consumption habits, and at the same time carry out "small profits but quick turnover" and "weak consumption days to increase consumption."
In the last life, due to the aggressive marketing, the Crazy Thursday event could be regarded as a classic case in the marketing industry!
Almost on Thursday, consumers ordering takeout will habitually go to Ken Chicken to see if there is anything they like. After all, there is a big discount on this day.
Over time, fast food that was only eaten once in a month or two, or even half a year, became a must-eat once every Thursday.
According to statistics, this kind of activity can directly increase the per capita consumption of those who are willing to play chicken from 40 yuan to 100 yuan!
The profit margin is a full 2.5 times higher!
Consumers get benefits, and merchants make more money and reputation. If Chen Mo doesn't copy this marketing plan, he's simply not a human being!
Sure enough, after Burger King collaborated with Michelle Ice City to launch the "Crazy Thursday" and "Weekend Fun" activities, countless consumers almost crowded the store on Thursday and Sunday!
Many people who don't usually eat burgers or drink fruit tea come to join in the fun and try domestic "foreign fast food" because it's cheap.
The popularity of Burger King and Michelle Ice City has further increased, and the franchisees almost broke down the door of the headquarters!
It's not over yet.
Chen Mo also called Song Ziyan and other senior executives in charge of catering brands over and proposed an even more exciting plan!
"I think the time has come. It's time to expand our domestic brands abroad!"
Chen Mo tapped his fingers on the table and chatted and laughed with the executives:
"I want Burger King to open all over the world like Kenda Chicken and McDonald's!"
"I want Michelle Ice City to bloom in 108 mainstream countries in the world!"
"From now on, I want those foreigners to eat and drink only our domestic food, and guide them step by step in terms of food, clothing, housing and transportation to recognize and even rely on our Daxia products!"
Listening to Chen Mo's heroic words, Song Ziyan, Chen Mo's Fa Xiao, and other catering executives all boiled with excitement!
Making money from Daxia people is not a big skill.
Earn money from foreigners, and also make foreigners recognize the products of Daxia people from the bottom of their hearts, that is the real skill!
Song Ziyan raised her hands and feet in agreement: "We have huge advantages in product chain and affordable prices, and I think the taste is better than foreign catering brands!
Catering brands are definitely making headway when going overseas! "
Chen Mo nodded: "First use Michelle Ice City to expand to a small scale in surrounding countries. There is no need to take too big a step. One bite will not make you fat."
Song Ziyan: "Okay! I plan to start in Sakura Country first, and the goal is to open at least 1,000 stores overseas within two years!"
"Burger King will gradually follow the footsteps of Michelle Ice City, make local improvements, and open stores in countries around the world!"
Chen Mo: "You can go ahead and do it boldly. It doesn't matter even if there is no profit in the early stage. As long as we can seize the market and wipe out foreign brands, it doesn't matter if we lose some money. The head office will foot the bill!"
At this point in the meeting, Chen Mo left.
Because he still has to work on the upcoming Pingguo mobile phone launch conference.
Song Ziyan took over the chair of the meeting.
Song Ziyan took a deep breath and said equally boldly: "Not only do we want to expand our stores abroad, but we also want to build Burger King and Michelle Ice City into Daxia's national brands!"
“We should make Daxia people feel national pride in our own brand!”
"In this way, our brand effect can be taken to a higher level, and we can even combine national brands with patriotism for marketing..."
Song Ziyan has been with Chen Mo for several years, and under the influence of what she has heard and seen, she does things vigorously and resolutely!
On the same day, Song Ziyan flew to Sakura Country to choose a store in Michelle Ice City.
Also going on at the same time is the news promotion that Michelle Bingcheng will enter the Sakura Country.
After learning the news, many milk tea shops in Sakura Country sneered.
From 2000 to 2004, Frog City’s stocking milk tea and pearl milk tea can be said to have swept the entire Sakura Country market!
Consumers all over Sakura Country like to drink this kind of milk tea very much.
The milk tea shop opened by the Frog City brand once had a market share of as high as 85%!
Of course, most of these stores are franchised by Sakura people.
Facing the emerging beverage brands in mainland Daxia, which are still mainly fruit tea brands, Sakura people are very dismissive, saying that such brands will definitely not adapt to Sakura's local market!
Three days later, when Michelle Bingcheng first opened her store, as those Sakura people predicted, very few people went to shop.
Most Sakura people are very resistant to this brand from Daxia, and continue to consume bubble milk tea in the bubble milk tea shops that they are accustomed to.
Song Ziyan was not in a hurry and began to place a large number of local promotion advertisements in Sakura Country.
At the same time, he also asked the news to do an exclusive interview to promote the concept that drinking pearl milk tea and stocking milk tea will make you gain weight.
It is an indisputable fact that drinking too much milk tea will make you fat.
Sure enough, out of worry, the first batch of Sakura people began to try to drink Michelle Ice City.
Upon entering the store, they seemed to have opened the door to a new world!
Cones are 2 cents each!
Ordinary fruit tea costs 3 yuan a cup!
The luxurious top-notch fruit tea with added spices only costs 5 yuan a cup! ! !
You must know that Sakura Country is a developed country, and its consumption level is much higher than that of Daxia!
Such a cheap price is like free money in their eyes! ! !
Many people think that you get what you pay for?
If it’s so cheap, won’t it taste bad?
But after trying it once, they never thought about it again.
It tastes really great!
It’s nothing like those high-priced fruit teas only found in restaurants!
On one side is Frog City milk tea, which costs more than ten yuan a cup.
On the side is fruit tea that only costs a few yuan a cup.
Coupled with the public opinion that milk tea increases weight, a lot of Sakura consumers began to lean more towards Michelle Ice City!
Even later, Sakura consumers discovered that Michelle Bingcheng actually had milk tea!
And the taste is almost the same as the Frog City brand stockings milk tea and pearl milk tea!
But in terms of price, there is a huge difference!
A cup of milk tea in Michelle Bingcheng only costs 3 yuan! ! !
It’s one-fifth the price of Frog City brand milk tea!
Facts have proved that beverage stores that focus on high-end consumption will never be able to defeat the sinking market.
A week later, the Sakura people who opened the Frog City brand milk tea shop could no longer laugh.
Their stores began to lose customers on a large scale.
And Michelle Ice City has sprung up like bamboo shoots after a rain!
One after another, they are blooming in the cherry blossom country!
Even later because Michelle opened too many stores in Bingcheng.
Many Sakura children can sing this store’s summer theme song!
After school, the children come to Michelle Ice City to buy some cheap cones and make two cups of cheap fruit tea and they will be happy for a long time.
Adults also think that drinking fruit tea is better than drinking milk tea to make children gain weight.
After milk tea lovers discovered that the milk tea in Michelle Bingcheng was cheaper, they abandoned the milk tea brand in Frog City!
They are not fools. With the same quality, why should they spend more money to buy Frog City brand milk tea?
Half a month!
Only half a month!
The Frog City milk tea brand that has dominated the beverage market in Sakura Country for nearly 4 years is losing ground!
Michelle Bingcheng ascends to the top of the Sakura Kingdom as a snow king!
And this is just the beginning of domestic brands sweeping the world...
The other side.
In Chen Mo's office.
Jiang Pengyue walked in anxiously:
"Chen Mo, Nojiya and Jusoft have officially announced that they are going to hold a new mobile phone launch conference for Nojiya in 10 days!
The main venue was chosen in the Imperial Capital of Daxia! ! ! "
