Chapter 1459 Not enough goods to sell
iPhone 1 is released online first and offline two days later.
Channels such as Dibao, Direct Pay, TT, Guge, and Faceok all have corresponding booking interfaces.
For the first batch of goods, Daxia can pre-order a total of 1 million units in full online.
The total number of goods that can be booked by other countries is only 1 million units.
This caused many foreigners to angrily accuse Pingguo Company of being unfair and discriminating against them as foreigners.
"It doesn't matter that the price is more expensive than Daxia. Why do we only add up to 1 million units for the first batch of shipments?"
"Haha, Chen Mo is seeking death. The main consumer users are obviously abroad, so he insists on giving them so many preferential treatment to Daxia people!"
"I'm giving it up. With this kind of attitude, these 1 million units will never be sold! We foreigners are not cheap!"
"..."
Aster Building.
Operate sales department.
Because of the addition of Steve Jobs, hunger marketing has been taken to the extreme!
Chen Mo first hyped up how good his product was, how awesome the design was, and how powerful the hardware was. After mobilizing the curiosity and enthusiasm of users, he then told them that my first batch of stock was only 1 million units, but these 1 million units It needs to be distributed evenly to each city, and you may not even have 10,000 units.
This means that it will definitely be difficult to grab. It doesn’t matter. You can make an appointment first. After making the full payment, you will definitely be able to buy the goods. However, the specific time when the goods will arrive is not certain.
Chen Mo transformed into an Internet sales guru and gave his core marketing team a vivid and forward-looking e-commerce marketing course.
Chen Mo: "For future press conferences, please remember that when promoting to the outside world, our products must be the most awesome, and there must be a comparison with competitors."
"We only compare our own strengths with the shortcomings of our friends. We can brag confidently and boldly. It doesn't matter if we blow the whistle. After all, consumers don't understand."
"If we encounter our weaknesses, we will learn to use our strengths and avoid our weaknesses without mentioning them at all. Anyway, our products only have strengths and no weaknesses."
"Once the publicity has raised consumers' expectations, we will immediately show that the rare goods are available. The first batch will be 2 million units, and they must be sold out within one minute. Regardless of whether they are sold out, they must show that they have been sold out. It’s sold out, which makes all the users who didn’t buy it feel like they’re suffering a loss if they can’t buy it!”
Ma Fubao's eyes widened: "Isn't this fraud?"
Chen Mo knocked on the table hard: "Marketing is to use various means within the legal scope to sell products.
We are just exaggerating the publicity, and we are not spending money based on consumers' heads. What kind of fraud is this? "
"Let me ask you, the Jiangnan Leather Factory on the street next door said it would close down half a year ago. The boss ran away with his sister-in-law, and the liquidation process took place in half a year. What do you think?"
Ma Fubao said awkwardly: "I definitely don't believe it. I won't even look at it."
Chen Mo: "That's you. They say every day that their factory has closed down and is being liquidated. They don't even count potential users like you.
There will always be people who believe these lies, and there will always be people who will buy their products. As long as they maintain potential users well, they can make money. As long as they can make money, they will continue to open a store here, and they will still say that every day is On the last day, when will this place really stop making money, when will it be time for him to leave. "
Ma Fu reported: "But those are small traders. If a global company like ours still does this... isn't it too..."
Chen Mo said solemnly: "Remember, there is no businessman without a traitor. When you are a businessman, you must first lose your face to the ground.
What's more, we are just exaggerating the publicity. Our products are indeed easy to use. This is an indisputable fact.
The aroma of wine is also afraid of deep alleys, do you understand? "
Ma Fubao, Ma Teng and others nodded with a look of enlightenment.
That night, online full-price reservations for ophone1 began!
For practitioners in the domestic mobile phone industry, it is definitely a big earthquake!
TT, Dabao, Direct Pay and other channels all have banner ads in the most conspicuous position!
The entire promotional poster looks extremely high-end, and the various promotional functions inside are really eye-catching.
The official also announced that the first batch of iPhone 1 sold in Daxia is only 1 million units, and they will be distributed to various regions in proportion, on a first-come, first-served basis, while supplies last.
Consumers who had been brainwashed by ophone1's advertisements for more than half a month were interested and moved.
ophone1 is an epoch-making product that can instantly kill all products on the market. Its many new features leave users with no reason to refuse.
At this time, direct payment, TT and other channels, after several years of user accumulation, the total number of users has reached hundreds of millions. As long as they can attract enough users' attention, this matter will be a matter of course.
At eight o'clock in the evening, the sales link for ophone1 finally became available.
A large number of users clicked in immediately.
At this moment, the users waiting to buy ophone1 are much more enthusiastic than the users who rushed to buy rice phones more than ten years later. They are all very eager to make a successful purchase at the first time.
And many foreigners are also paying attention to the sales of ophone1.
They think this batch of mobile phones will never be sold out!
However……
A large number of users rushed in to buy, causing ophone1's sales page to collapse!
The first feeling of all users is...
This page is so fucking stuck! ! !
I can't click the buy button at all!
5 seconds...10 seconds...20 seconds...
After 30 seconds, the page finally stopped lagging.
However……
"The first batch of ophone1 has been sold out, thank you for your attention!"
In an instant, a large number of users put on masks of pain and went to the official forums of TT and Zhifubao to complain and vent:
“I haven’t even reached the purchase page, so the purchase is over?”
"How come 1 million units are sold so quickly?"
"There are so many rich people in Daxia. I thought not many people would buy a 5,000 yuan mobile phone."
"One million units, from rush to purchase, only 30 seconds, can you believe it?"
"Is the monkey playing here?"
"You are capable of playing monkey, do you dare to sell the goods?"
The foreigners are even less calm.
You know, they only have 1 million units in stock in more than 100 countries!
Evenly divided into 1 country, there are only a handful of 10,000 mobile phones!
The panic buying was naturally extremely brutal.
1 second!
Just 1 second!
The rush to buy in foreign markets other than Daxia is over!
There is simply not enough goods to grab, and there is no such thing as the situation that foreigners say that they cannot be sold.
Today, Pingguo gave the entire industry a dose of strong medicine that was beyond the industry's ability to bear, causing executives of all mobile phone manufacturers to clutch their hearts on this otherwise ordinary night.
No one expected that a rising star could have such terrifying sales!
