Chapter 1493 The first winery’s winning strategy
Are you hungry? Headquarters.
After the food delivery reality show was launched, the long-awaited big move of rice ball delivery was finally released!
Facing the powerful offensive of rice ball delivery, Are You Hungry? There is no way to make any effective resistance.
On the surface, it seems that the star power of Fantuan.com has played a role.
In fact, it was the accumulation of various factors such as Fantuan.com’s delivery system, merchant priority principle, Tian Ji’s horse racing principle, etc., that defeated Hungry.me in the food delivery market.
Over the past few months, experienced users have all known that the delivery efficiency of rice ball takeout is very high, and there are many exclusive merchants. If you want to eat takeout of certain brands, you can only go to rice ball takeout to order it!
On the other hand, Are You Hungry still rely on manual scheduling for food delivery, which is slow and inefficient? Misdelivery, late delivery, and other inefficiencies often occur.
I can bear it once or twice, but if it happens too many times, who can bear it?
Especially for the mainstream takeout group - white-collar workers, their dining time is only one hour, so every second counts!
In this case, even if the subsidy for Hungry Me is 20% more than that for rice ball takeout, they would not dare to use Hungry Me anymore.
And many brands, such as Burger King, Michelle Ice City, Hedi Lao Hot Pot, etc., are not listed on the list if you are hungry!
The student community also began to abandon Are You Hungry?
They all spend their family's money and are not so sensitive to price. Of course, they will order from the one who has it.
In this case, it is no longer just burning money, but increasing subsidies will be useful.
On the Hungry? platform, the number of orders per day has dropped rapidly!
From the peak of more than 23 million orders, within half a month, the number dropped to more than 7 million orders, and the rate of decline shows no sign of slowing down, as anyone with a discerning eye can see.
6 million...5 million...4 million...
It seems that the money burned by its own platform is much more than that of Fantuan.com, but the order volume is falling like crazy.
Shang Ying finally couldn't sit still.
"Tell me, what's going on?"
Shang Ying pounded the table, and the teacups on the table jumped: "In the past half month, we have burned more than 80 billion, and Fantuan.com has only burned less than 45 billion. Why is their order volume rising steadily, but ours is rising steadily?" Defeated? Ah!!!"
Everyone looked at each other in silence.
At this time, Bai Xiao, the vice president of the Are You Hungry platform, said: "I think it should be that the other party's marketing is too outstanding. The star effect, the linkage of the fan economy, and the overwhelming advertising are free of charge. In the users' The side brushing was enough to create a sense of presence, which led to the current situation.”
Shang Ying suddenly realized: "So that's it!"
After thinking for a moment, Shang Ying suddenly had an idea and said, "I thought of a good way! He can invite celebrities, and we can also invite celebrities!"
“We can not only invite celebrities, but also major international brands to settle in!”
The more Shang Ying said, the brighter the light in his eyes became. He waved his hands and said excitedly:
“Think about it, big and awesome brands like Gucci, Chanel, and Donkey are all here and only in Hungry? Then if we promote it, our food delivery platform will be more dazzling!!!”
“If you sell any of these brands, the commission share can be hundreds of times more than those of burgers and milk tea!!!”
"And we can also organize a half-day delivery event for luxury goods. No matter which country you like, the luxury goods you like will be delivered to you in half a day!"
"Mr. Bai, what do you think?"
Bai Xiao scratched his head, looking struggling.
Reason told him that this method would not work.
But...
None of his business?
He is just a high-level wage earner, and he has no shares in the company!
As a senior wage earner, all you need to do is serve your boss well and feel comfortable, and that's it!
Bai Xiao had led several projects before, but he had failed them all.
But he has a high emotional intelligence, is very good at interpersonal relationships, and is very popular with his boss, so when there is a new project, he is still in charge.
"Don't do things that the boss doesn't like. When the boss feels comfortable, your task is completed, and those below will take the blame."
This is Bai Xiao's way to survive in the workplace.
After thinking about this, Bai Xiaodang followed Shang Ying's idea and said: "I think this idea is very good! We should hold a grand cocktail party for this purpose and invite celebrities from all walks of life and big-name stars in the entertainment industry to come. It will be full of gimmicks. !”
After hearing this, Shang Ying smiled as expected: "It must be someone like Mr. Bai. He came up with such a good idea all at once."
"Um……"
"In this case, please help the foundation, I want to report this unique marketing conference at the world's number one winery!!!"
When the executives heard this, they all looked shocked!
The world’s number one winery, Lanxi Empire Laca Winery!
With a history of 800 years, in the hearts of countless high-class people around the world, a bottle of Laca red wine is a treasure even rarer than an antique!
300 years ago, a Western tycoon wanted to buy this winery, and the price was 2 billion Brazilian dollars!
2 billion rans 300 years ago! ! !
Converted to current prices, I’m afraid it’s worth 500 billion!
With such a sky-high price, it stands to reason that no country would be tempted.
However, in the end, because the winery involved national dignity issues, it was stopped by the then King of the Lanxi Empire.
At that time, the citizens of the Lanxi Empire were proud of this winery, saying that this winery was the national treasure of the Lanxi Empire and the dignity of all Lanxi people! !
Even if it is worth gold and silver, even if it is worth tens of billions, I will never sell it!
Later, in modern times, the foundation acquired the winery with a strong attitude, and the Lanxi Empire even officially came forward to facilitate the transaction.
But on the surface, they pretended that the winery was not for sale. In fact, the dignity of the Lanxi people has been rubbed hard on the ground by the foundation.
If a wine party is held in such a legendary winery, it will definitely trigger a tsunami of celebrities around the world! ! !
How can the influence it can bring by then be comparable to that of just a few Daxia stars?
The top-notch red wine from Laca Winery is very precious and is sold in limited quantities around the world. It is given priority to members of the foundation before being sold to the outside world.
Evenly distributed around the world, each country may only have about 10 bottles, and it is impossible to divide them equally. Basically, they are internally digested by Westerners themselves.
Rich people in the country, even powerful people, cannot buy the top-quality Laca red wine. They can only buy second-class wine, and they have to rely on connections to buy it.
Shang Ying felt that if he told them now that they have an opportunity to buy genuine top-quality Laca red wine in Are You Hungry now, and this advertisement was put out, they would definitely go crazy! ! !
In addition, foreign luxury brands including clothing, jewelry, etc., how high is Hungry?
I get excited just thinking about winning!
"Go and send an invitation letter to Chen Mo and ask him to attend our cocktail party in three days! I want him to see with his own eyes how high-end you are, are you hungry?"
