Chapter 1533 The turning point of victory

Both parties in this bike-sharing war believe that the other is the only opponent on this track, and they both want to strangle each other to death.

The game of capital has led to frequent battles in various dimensions.

First, they were bombarded with coupons, new promotions, holiday gift certificates and other discounts online.

Then came the overwhelming marketing advertisements, in subways, bus stations, TV stations, shopping malls, etc. No matter where you go, you can see advertisements for the little blue cars and the little yellow cars.

People are already obsessed with it online, and they are not idle offline either.

At this time, in order to seize the right position, the operation and maintenance team and the car shop masters who manage the offline vehicles have daily physical fights as a daily occurrence.

The area paved with shared bicycles in front of Ziyuan Building is a prime location. White-collar workers commuting to and from get off work on Financial Street, as well as tourists and passers-by, must pass through this road.

On this day, Shang Li personally put on the work clothes for paving a car, and with the reporters he bribed to promote himself, he started filming a video of the car paving in front of the Ziyuan Building.

David came to work just at this time and passed by here.

It didn't matter at this glance, David's anger immediately went to his forehead.

Good guy!

Dare you put a little blue car in front of Ziyuan Building?

Isn't this just like stealing your own wife in your own home?

It’s really unbearable. Uncle Ke can bear it, and I, David, can’t bear it anymore! ! !

David rolled up his sleeves and angrily stepped forward and pushed Shang Li: "What are you doing? What are you doing? Who asked you to pave your car here?"

After Shang Li came to his senses, he pointed at David's nose and cursed: "You're pulling me, right? Did you just pull me?"

"This place is the territory of the little yellow car. Take your people and your car and get out of here immediately!" David said arrogantly.

Shang Li is also an arrogant master who has been accustomed to it since he was a child. What's more, now that he has become Uranus' prospective grandson-in-law, it is impossible for him to suffer any loss.

"Fuck you! This place is a public area. I can pave my car if I want. Do you have any control over it? You idiot!"

"You called me stupid?"

David's anger was completely aroused, and he rushed forward with a roar, throwing Shang Li to the ground, and the two sides struggled together.

During the fight, both of them were badly beaten and both were hospitalized.

The people who reported Ma Teng and Ma Fu were kicked out by David. Now that they were out of here, the two bosses angrily came to Chen Mo's office to question the crime without even thinking about it.

Ma Teng: "Boss, this David is so shameless! If we start a business war, we will start a business war. Who allowed him to participate in the war physically? It's such an embarrassment to us, Moyuan Capital!"

Ma Fu reported: "As far as I know, the internal management of the Little Yellow Car Company is very chaotic. The management team formed by David himself is just a grassroots team. If it were not for the endorsement of our Moyuan Capital, they would not be able to attract investment! Boss, I suggest you send some people over from Moxun or Ahri to participate in the management of the little yellow car."

Ma Teng and Ma Fubao still think that bike sharing is a very high-quality project, and it should eventually evolve into a hen that can always lay golden eggs like Fantuan.com and Taobao.com.

In this case, of course, the more of your own people you can get through, the better!

Chen Mo waved his hand and said, "David was injured for the benefit of the company. I can't hurt the hero's heart."

"Secretary He, you and Morgana go buy some fruit together to express condolences to David, encourage him, and let him do a good job. If you have any problems, I, Chen Mo, will take care of him, so that he can seize the market with confidence and boldness."

Ma Teng and Ma Fubao suddenly had expressions on their faces as if they had eaten Xiang.

If David and Chen Mo weren't close in age, they would even wonder if David was Chen Mo's illegitimate son!

Such unreasonable behavior, such treatment, I am afraid that only Gong Ziyuan in the entire Moyuan capital has it!

The two big guys racked their brains but couldn't guess what Chen Mo was thinking.

I could only go back depressed.

Only Jiang Pengyue on the side sighed secretly: "Brother Ma, Brother Ma, although you have already stood at the top of the world's Internet, it is a pity that you are still far behind a monster-like figure like Chen Mo."

At this time, Chen Mo said to Jiang Pengyue: "Third Master, it's time to reveal the equity ratio of the little yellow car to the "children". "

Jiang Pengyue nodded: "I'll do it right away!"

The boss has participated in the war physically. You can imagine how much conflict the ordinary car shop workers on both sides have.

At the end of the fight, the regional managers of both sides even took a knife to scratch the other's tires, making the other's car unusable.

The executives of the two companies had to frequently go to the police station to arrest people. Those who deserved to pay fines paid fines, and those who deserved wrote letters of guarantee.

The media public opinion war has become even more intense.

Both parties are frantically buying up some third-party data service companies, and both are paying to have their market share number one in order to facilitate publicity and prepare for the next round of financing.

A strange scene occurred.

Some media want to quote some data to report on the shared bicycle war.

As a result, some websites reported that the little yellow cars accounted for 70% of the market share and the little blue cars accounted for 20%.

Some articles analyzed that the little blue cars accounted for 65% of the market share, while the little yellow cars only accounted for 30%.

A confusing batch!

In fact, making the other party look bad and letting netizens decide who wins or loses in the field of public opinion is also a key step in guiding the opinions of capital.

As a result, the management of both parties worked hard to forward each other's negative news in the TT space.

Under such a crazy battle, almost all investors will take a look at the little blue car and little yellow car projects.

Almost all investment shares in double-reverse transactions are based on grabs.

If the organization's decision-makers did not arrive in the imperial capital in time, they would not be allocated the quota at all.

Five provinces business alliance.

Shang Ying said very proudly: "In the past half month or so, the market share of our little blue car has been higher than that of the little yellow car, and we have succeeded in catching up with the latecomers!"

"We have received tens of billions in deposits and nearly 100 million registered users."

"The financial expert team at the foundation predicts that the market value of our little blue car can reach up to 1 trillion. If we can kill the little yellow car and become the number one in Daxia, coupled with some operations, we can definitely reach the top." To 2 trillion!”

"In the future, if we deploy shared bicycles in various countries around the world, the market value will continue to rise. It is not a dream to become a world-class giant enterprise worth more than ten trillion yuan!!!"

Hearing this, everyone couldn't help but applaud and flatter him.

At this time, Shang Li uncharacteristically poured cold water on him: "Grandpa, I'm afraid it's not easy to kill the little yellow car."

"In the past half month, both of us have been losing about 300 million every day. Based on this calculation, the annual loss will be as high as more than 100 billion."

"And there are many problems that we and the small yellow bike companies don't know how to solve. For example, in terms of car manufacturing costs, where should the quality and cost of shared bicycles be placed? In fact, no one knows. groping.

Our initial cost of a car was 300 yuan, but as the shared bicycle war progressed, new enemies continued to enter and exit the game, and now the cost of a car has been reduced to 1,000 yuan. "

"If we continue to fight like this with each other, even if we win, we will be severely damaged."

Shang Ying nodded.

Although there is a lot of money available to Shang Ying now, if he wins this business war but does not make much profit, then he will definitely offend everyone!

In the business world, interests always come first.

"We have to find a way to resolve this war quickly. But..."

Shang Ying changed the topic and said with a slight headache: "We have exhausted all the tricks we can come up with. At present, we can only spend this time and eat away at the other party's market share. There is no other way!"

The business model and monetization model of shared bicycles are too simple!

This also leads to the fact that there is no chance of any outrageous business strategy, even if Chen Mo takes action, there is nothing he can do.

At this time, Cao William pushed the door in, photographed a data document in front of Shang Ying, and said confidently:

"Mr. Shang, the turning point for our victory has come!!!"