Chapter 1590 A model that subverts the industry

Bezos wondered: "Why, haven't we returned enough points?"

Jon shook his head: "No, according to our investigation, 90% of those sellers are iron roosters.

Although we subsidize 10 points, they are not willing to give up even 1 point to buyers. They just try every means to fool buyers into placing orders here; some users are willing to rebate their purchases. Home, but the discount is only 80 cents, which is completely unable to attract users.

After all, registering an account requires binding a bank card, which involves financial security issues. Most users are unwilling to bind additional payment channels just for that little money. "

Bezos said in astonishment: "We have a 10-point rebate and a postage discount. For example, for an order of 100 yuan, the seller can earn at least 15 yuan more than Dubao, or even more!

Could it be that if you give 5 yuan to buyers and ask them to place orders at Lecha, wouldn't they be willing to do so? "

"This group of small and medium-sized sellers in Daxia are all stingy and greedy. They want to make big money, but they don't let go of small money. They want to make profits from the products themselves, and they want to make extra subsidies from the platform. They don't even let go of the postage difference. Pass!

They feel that buyers will place orders anyway, and it is best to make money by just talking. If they can't make money, they themselves will not lose money. "Jon said helplessly.

"A bunch of idiots!!!"

Bezos punched the table angrily: "Hurry up and tell those sellers that the rebates will be given to the buyers, and both parties can benefit!"

Jon shook his head: "It's useless. They are not big businessmen who know how to sacrifice profits for the future. They are just a group of short-sighted guys, otherwise they would not have fun..."

At this point, Jon realized that he had said the wrong thing and quickly shut up.

Bezos has the heart to kill.

The only ones who care about love are a bunch of iron cocks and short-sighted ghosts, right?

Bezos: "No matter what method you use, hurry up and persuade those sellers to give you rebates in exchange for users! In addition, tell the sellers that we are willing to return another 1 point to the buyer. There is no need for the seller to worry."

If the seller is unwilling to rebate, then Bezos can only sacrifice his own interests to change users.

Jon frowned and said: "Boss, our loss on one order is already huge. How much shame will we have if we return 1 point to the buyer?"

Bezos: "Don't worry about gains and losses. It's useless to count your costs and losses now! If there are no users, all our early efforts will be in vain. Wouldn't the losses be even greater?"

Speaking of this, Bezos continued with a gloomy face: "Chen Mo didn't take me seriously at all. No matter what Le Dao did, he went to dominate the country and expand the territory. We are still fighting for a small loss. Hesitantly, if this continues, what are you going to do to fight Chen Mo?"

"Right now, Chen Mo has no time to take care of us, so this is our best chance. Once Chen Mo's business in the Overlord is settled, and he turns around to take action against us, the situation then will definitely be 10,000 times more difficult than now!"

When he thought of Chen Mo and the damaging moves he made, Bezos almost lost his mind!

After living for more than half of his life, many of his opponents have been beaten to death by Bezos. Bezos has always been a nightmare for his opponents. No opponent can give Bezos a headache.

Only Chen Mo! ! !

It was like maggots on the tarsus, making Bezos unbearably painful and unable to sleep at night!

On the surface, Bezos does not admit that Chen Mo is better than him, but subconsciously, Bezos has hinted to himself that his decades of e-commerce experience and most of his lifetime business experience are no match for Chen Mo, a junior who has just turned 30!

This feeling is too painful for a person with a strong nature!

What Bezos didn't know was that Chen Mo had already arranged his back-up plan before going abroad.

The new level system and Dibao alliance ads launched to bind small and medium-sized sellers have been tested and are ready to be launched!

Needless to say about the hierarchy, it is actually a copy of the treasure-hunting thing from the previous life.

The Dibao Alliance is an optimized promotion system refined from various e-commerce alliance systems in the previous generation.

In 2005, the e-commerce market was just starting out, and everyone was trying to cross the river. Chen Mo's Dabao was the only one, and there was almost no competitive atmosphere. Therefore, there was no advertising model specifically for e-commerce.

Today's advertising on websites is very simple and crude. It means selling advertising space at a fixed price based on the type and traffic of the website.

For example, the price of a banner position on the home page of TT.com is 50,000 yuan per day. No matter how much traffic this position can bring, the price is 50,000 yuan, and it will not increase or decrease.

Although this model is simple, it is difficult for individual website owners to make big profits.

For example, an advertising space worth 500 yuan, recommending underwear ads for one day, may reach a turnover of 3,000 yuan; if you promote a game, the recharge may reach tens of thousands, but these incomes have nothing to do with the individual webmaster, or even the individual webmaster. There is no chance to even get access to the actual profit data of the promoter.

Chen Mo's promotion method was the most popular new media advertising promotion method when he was reborn.

Advertising fees are based on the new model of "guaranteed + share".

For example, Chen Mo originally paid 1,000 yuan a day for advertising, but gave the personal website owner a guaranteed minimum fee of 1,000 yuan. On this basis, he analyzed the quality of the traffic introduced to the website.

This analysis includes a series of complex data such as user conversion rate and consumption amount.

If it is lower than a certain comprehensive data, then the individual webmaster can only get a guaranteed minimum of 1,000 yuan.

But once the comprehensive data is exceeded, it will be the so-called "breaking the guarantee" in the previous life, and you can start to get the profit sharing.

The higher the comprehensive data value, the higher the money you get.

Webmasters who hold high-quality traffic can conservatively estimate that their income will double after breaking the minimum guarantee!

There may even be an individual webmaster who, due to the popularity of the website, has experienced a significant increase in traffic, resulting in the recommended traffic increasing dozens, or even hundreds of times, than expected. Then the comprehensive data will probably increase dozens of times, as shown above. A hundred times, the same is true for the income after breaking the guarantee! And this personal webmaster is likely to become rich overnight and become a millionaire or even a multi-millionaire!

Of course, the premise is that you can provide high-quality traffic to Dibao, so that Dibao can earn all users and sales.

The guarantee is not so easy to break. If you want to make money from the treasure, of course you have to let the treasure make money first!

At the same time, Chen Mo will also open the entrance of comprehensive data to individual webmasters to let them know where their traffic is deficient, so that they can improve their problems as soon as possible.

Break the guarantee, get a share, and make a lot of money by relying on your own skills!

Using this method to encourage individual webmasters to help Diabao introduce high-quality traffic and increase transaction volume is undoubtedly a win-win situation for Diabao and individual webmasters!

What’s even more interesting is that the advertising code provided by Dibao uses a big data push method, which is not fixed but changes in real time.

This can prevent a large number of webmasters from pushing a single advertisement, which will cause nausea to users and reduce the conversion rate of advertisements.

This was also a common practice in new media promotion in the previous generation.

After half a month, Dibao's senior management has been in constant contact with individual webmasters and promoted the new model. More and more individual webmasters, and even some large websites, have readily accepted Dibao's "guaranteed + profit sharing" cooperation model. , everyone is looking forward to the launch of the "Dabao Alliance" soon!

Ma Fu Bao's attitude towards this model is full of admiration!

Chen Mo always has a way to subvert a traditional industry mechanism inadvertently!

Compared with the promotion model of Dibao Alliance, the fixed advertising fee model of traditional advertising is simply weak!

Why did everyone find the iPhone so stunning when it first came out in the last generation?

It's because after everyone comes into contact with this thing, they will all be amazed: "Oh my God, can you still play with your mobile phone like this?"

If you look back at traditional push-button machines like Nojiduck, motorcycles, etc., you will think that they are some crappy gadgets.

"After this model is launched, it will not only subvert the advertising industry, but also the e-commerce industry! Compared with Mr. Chen, Bezos is like a baby that has just learned to walk!"

Ma Fubao sighed sincerely.