Chapter 1641 0 sugar, 0 fat, 0 calories

at the same time.

The president's office in the Mercun Building.

Han Li wiped his sweat, breathed a long sigh of relief and said: "Huh~~Mr. Chen, we have completed the assigned task and reduced the other party's stock price by 70%."

"Any further down, the pressure level will be great, and the amount of money required will be too much, which is not cost-effective. It is recommended to stop."

Chen Mo shook his head: "Stop? You're not dead, why do you have to stop? Keep pressing on me!"

At this time, Ma Teng couldn't help but said: "Mr. Chen, Manager Han is right."

"Coca-Cola's national popularity is very high, and its financial status and profitability have always been among the best. We are short-selling. At most, we are short-term in the short term. In the long-term, the other party's stock price will inevitably rise."

He Chaoling took out a pile of information and handed it to Chen Mo to read, and said: "The other party has already started crisis public relations."

“Look at this report, it says that Coca-Cola generously responded with an official statement saying, “Everyone has the right to choose their own beverage preference.” "

"The implication is that whether athletes like to drink water, yogurt, or these drinks is not something we can control. Therefore, respecting a person's right to choose actually helps people win back more respect."

"At the end of this article, it was written, "We can't be as great as Kebi and Arrow, so why not drink a few more sips of Coke and be happy?"

When she read this, He Chaoling couldn't help but admired: "I studied journalism and mass psychology in college. I bet that the person who wrote this PR manuscript is definitely a top player in the industry! He is so good at understanding the public. mentality."

"In addition, Coca-Cola has invited many doctors to stand up and speak out for themselves to refute the rumors. Many people have begun to come out to side with Coca-Cola."

"If we continue at this rate, our advantage in public opinion will disappear within a month."

Chen Mo smiled and said, "So?"

He Chaoling said speechlessly: "So while the advantage of public opinion is still there, it is the right way to cash out quickly and get the money in your hands!"

Chen Mo: "Just making a little money can't eliminate the bad breath in my heart. I still say the same thing, I want to die from Coca-Cola!!!"

At this time, Zeng Liqing couldn't stand it anymore and ran over to persuade him, "Brother Mo, you have to listen to the advice of your brothers this time."

"According to the intelligence from Third Master, Coca-Cola has secretly prepared a big move. She is still investigating what the big move is. But it is said that once this big move is launched, it will definitely reverse the decline and raise the stock price!"

"The cost of our short selling is actually very high. As long as the other party's stock price rises by 40%, we will lose money. There is no need to act out of emotion."

Chen Mo smiled lightly and shook his head: "I am not acting on impulse, everything is under my control."

Ma Teng, He Chaoling and the other four were quite helpless.

They believe that now that all bad tricks have been used, it is unlikely to continue to suppress Coca-Cola.

I really don’t know why Chen Mo is still so persistent in killing Keke!

This is a century-old company!

It is a giant company that has almost grown up with the history of the hegemony!

There are many tt users, right?

Is it very sticky?

But compared to Coca-Cola, it’s just scum!

Their products have actually accompanied the growth of three generations of the old, middle and primary school people in the country!

It is very simple to short the other party's stock based on public opinion.

But if you want to really kill the other person...

It’s as difficult as climbing to the sky!

Right now.

There was a knock on the office door.

Song Ziyan walked in carrying several bottles of unpackaged canned drinks.

"Huh~~~I'm so exhausted!"

Song Ziyan put the drink on the table in front of Chen Mo.

Chen Mo immediately stood up, moved the boss's chair out, held Song Ziyan's shoulders and asked her to sit down.

"Thank you for your hard work, Teacher Song. I'll give you a massage."

He Chaoling said slightly jealously: "Boss, I'm working hard too! Why haven't I seen you giving me a massage?"

Immediately, her eyes moved down and looked at the bottles of unpackaged canned drinks: "What are these?"

Ma Teng, Han Li and Zeng Liqing also came forward out of curiosity.

"You're welcome, take it and try it."

Chen Mo made a gesture of invitation.

The four of them looked at each other with confusion, and each took a bottle.

Bah!

Bubbles are pouring out!

Everyone raised their eyebrows.

Carbonated drinks?

He Chaoling took a sip and was even more surprised: "Is this... Coca-Cola?"

Ma Teng said: "My bottle is Lei Bi."

Zeng Liqing: "I am Fenda."

Han Li: "This is Qixi Festival."

After they finished speaking, not only Chen Mo laughed, but Song Ziyan also laughed happily.

"Teacher Song, Mr. Chen, why are you laughing?"

"That's right, you smile so meanly."

"What are you doing with so many bottles of unpackaged Coca-Cola products?"

"Can you stop being so pretentious? Oh, I'm impatient. If you keep laughing like this, I really can't stand it anymore!"

Chen Mo patted Song Ziyan and said, "Teacher Song, tell everyone the truth!"

Song Ziyan said proudly: “This is a new beverage developed by our Hongmeng Laboratory and Panda Express.

Using a formula that is completely different from the Coco-Cola beverage, we have produced a product that is almost identical to the Coco-Cola series of beverages.

Ordinary people, if they don't know, will almost not be able to detect it at all! "

Ma Teng wondered: "But...haven't there been similar products on the shelves of Panda Express before?"

He Chaoling said bluntly: "Just having the same taste is useless! What Coca-Cola focuses on is its brand value! Even if we put these drinks on the market, without corresponding brand value, we will never get the market share of Coca-Cola!"

Song Ziyan: "What if our drinks are "healthy"? What about those unhealthy substances that Coca-Cola previously promoted? "

Ma Teng and the other four looked at each other in confusion.

Song Ziyan took out a notebook and opened a ppt without any hurry.

The home page of this ppt is written with a line of words - 0 sugar, 0 fat, 0 calories! ! !

When he saw this, He Chaoling was stunned for a moment and immediately understood!

She asked in shock and excitement: "Does it mean that the bottles of drinks we just drank contain no sugar, fat or calories?"

Song Ziyan imitated Chen Mo and snapped her fingers: "Bingdog! That's the right answer!"

Immediately afterwards, she began to explain her marketing plan:

"In 2005, the number of obese people in the country exceeded 500 million. The development of the obese population and the health problems caused by obesity have gradually become the focus of social attention."

"The huge demand is also driving the accelerated development of the health and weight loss market in Hegemony."

"Focusing on health, it will become the mainstream trend of all drinks in the future!"

"Low sugar, low fat, and low calories are the core symbols of healthy beverage products. We can be one step ahead of all beverage companies and be the first to eat crabs. The above is a healthy brand that focuses on 0 sugar, 0 fat, and 0 calories. We will definitely be able to quickly Fans!

Defeating the Coca-Cola brand and building a new beverage empire is definitely not a dream! ! ! "