Chapter 1737 Shared Power Bank

The next day.

After Chen Mo came to the company, he found Ma Fubao.

"Lao Ma, the bicycle industry data has come out recently. I took a look and found that your Hello bike is the best. Focusing on the lower market and differentiated routes is a great idea." Chen Mo nodded with satisfaction. road.

Ma Fubao smiled proudly and said: "Thank you, Mr. Chen. This route of mine was discussed and discussed with Ali and the Eight Great Vajras. I personally think it is the one that can best withstand market verification."

Chen Mo: "Well, I think so too. So, for the second project of the sharing economy, I want you to take the lead."

Ma Fubao's eyes lit up: "What project?"

Chen Mo smiled and took out a power bank from the drawer: "Hey, this is it."

Ma Fubao frowned: "Power bank? You mean... shared power bank?"

Chen Mo nodded: "Yes, that's it! What do you think?"

Ma Fubao hesitated: "This..."

It is undeniable that with the advancement of the Internet and the popularization of smartphones and 3G networks in the past two years, the concept of sharing economy has indeed become popular.

Even Ma Fu Bao believed that this was the next trend.

It wasn't until he made the Hello Bike with his own hands and learned about the inner workings that he realized that it was not what he thought at all.

Bike sharing is very popular, and Harrow Data is doing very well, but this cannot change the fact that the sharing economy is losing money.

After working on Hello Bicycle for the past few days, Ma Fu reported the data and discovered that this thing is about losing money and making money.

Ahri was able to bite the bullet and continue Harrow, not because of Chen Mo's order, but because it really supplemented Ahri's company's life services.

If you want to integrate lifestyle services, you must do it!

So it doesn’t matter if you lose some money. Anyway, you can still make money back by driving user growth.

But when it comes to sharing power banks, Ma Fu Bao doesn’t think it should be done.

Power bank is a thing that costs tens of yuan a piece, everyone can afford it, and it doesn’t take up much space. Who do you expect to use it?

Chen Mo smiled slightly: "Are you trying to say that you are not optimistic about this project? It doesn't matter, tell the truth. Here, there are no superiors or subordinates, only partners. Speak freely!"

Ma Fu Bao bluntly said: "I don't think this project can be done. Power bank is cheap, even more than 20 yuan a piece. If we really want to sell it, what is the reasonable price?

You must know that the highest cost in the sharing economy is not the product, but labor and land costs!

If the single-use price is too high, consumers will definitely not use it and will buy a new one at worst; if the single-use price is too low, the cost will not be recovered and they will only make money at a loss.

There are also usage scenarios that are also very difficult to figure out. Is it possible that we still need to put power banks on the streets and alleys? "

Chen Mo nodded.

In fact, when shared power bank first came out, many people looked at it as a joke.

In fact, a rich second-generation prince publicly shouted on the Internet, "If shared power bank can be successful, I will eat it and put up a post to prove it!"

In the last life, the time point when shared power banks appeared was just after the major bicycle sharing boom.

Consumers generally know what the so-called sharing economy is. Then when this thing came out, everyone unanimously criticized it online, saying that it was a money fraud and a "little yellow car".

But no one expected that the shared power bank that was ridiculed by Wang Gongzi would actually become a reality.

A gadget worth a few dozen yuan can actually leverage a market worth hundreds of millions of yuan. In some places, the cost of using a shared power bank for one hour has reached as high as 6 yuan.

You must know that the price of a shared power bank is only a few dozen yuan! !

Chen Mo was thinking and reported to Ma Fu: "Let's just say, I think this project can be done.

First, mobile phone charging is a necessity. People don’t need to take anything with them when they go out, except their mobile phones. Even if you don’t bring a wallet, you can still use mobile payment on your mobile phone. In the current mobile Internet environment, you can have a mobile phone in your hand and go out without worries. It has basically become the norm for users. The most feared thing about mobile phones is running out of power. Nowadays, no matter which brand of mobile phone is in the hands of experienced users, battery life is short and cannot make up for it. Charging will become a normal thing. "

"Second, users are not as diligent as you think. Most people are not willing to go out to carry a mobile power bank. It is too cumbersome and troublesome. When they go out, they think that their mobile phones can "hold it", but when the time comes, they are almost out of power. , I panicked.

At this time, if there is a shared power bank, even if it is more expensive, they are willing and have to spend money to charge it. "

"The third and most important reason is that small money is easily ignored. As for the cost of the power bank, let's set it at 1 yuan per hour. Is the price high enough?

But 1 yuan can solve some users’ urgent needs. Do you think they will care? "

After listening to Chen Mo's analysis, Ma Fubao had second thoughts.

That seems to be the case!

I never take a power bank with me when I go out.

After all, if you want to bring a power bank, you must also bring a charging cable. In this case, the trouser pocket is definitely not enough, so you have to get another bag to carry it.

It’s troublesome just to think about it!

Also, sometimes my phone is almost out of battery and I have no cash and I am in a hurry to pay. What should I do?

Do you choose to go around the streets looking for people selling power banks, or do you choose to spend one or two yuan to recharge your batteries nearby?

The more he thought about it, the more Ma Fubao felt that what Chen Mo said made sense.

Chen Mo smiled and said: "Old Ma, this is a market as big as the hundreds of millions of users of shared bicycles!

Moreover, this thing has low cost and high profit, which is definitely more profitable than shared bicycles.

Think about it, when our shared power bank becomes bigger and stronger, we can not only put it in hotels, but also provide shared power bank services in airports, waiting areas, convenience stores, supermarkets, and even barber shops, bathhouses, and small restaurants. .

In these scenarios, for users who just need it, they do not have to bring their own charging equipment, so they have to rely on it. "

Ma Fubao's eyes lit up: "Yes! Our own Burger King, Hongxing Supermarket, Hongxing Plaza, Pedestrian Street, Hongxing Hotel, Hongxing Cinema and other self-operated scenes can be used at no cost!

If the frequency of use in some scenarios is high, we can also increase the price. Anyway, users feel that they are only using it once and will not forget to bring the power bank next time. In fact, they will do it again. "

Chen Mo: “Don’t be limited to our own usage scenarios, we can also cooperate with various merchants and share our profits with them.

I asked Hongmeng Labs to build a cabinet for real-life simulation.

When the cabinet is on standby, it only consumes one kilowatt hour of electricity every 100 hours or a week. When a new power bank is returned and needs to be charged, the power consumed in a day will never exceed 5 kilowatt hours. In other words, store merchants can enjoy the benefits without paying almost anything. After the store invests in some management, it can get a share, so naturally it is willing to facilitate it.

Moreover, merchants will also regard shared power banks as a service. After all, consumers are now accustomed to charging while eating. Shared power banks help merchants attract traffic and improve service quality. "

Then, Chen Mo discussed with Ma Fubao the pricing of shared power banks.

Ma Fu Bao: "I think the charges should be based on the location. For areas with low traffic, just charge 1 yuan for an hour. There is nothing to say."

"In areas with high traffic, of course the price will also be high. Depending on the traffic, you can charge 2 yuan, 3 yuan, or even 10 yuan for an hour!

Anyway, most users only use it for an hour and then stop using it. "

Chen Mo's scalp felt numb after hearing this.

10 yuan an hour?

The upper limit price for one day is enough to buy two or three power banks!

Businessmen also have evil intentions, but they can't be so evil, right?

Chen Mo hurriedly said: "Old Ma, for users, in fact, the price cannot rise indefinitely, just like the price increase of shared bicycles. Within a certain range, users can not care about the price increase, but once it exceeds If the price is too high, users can choose to give up. The same is true for shared power banks. If the price is too outrageous, users' habits will change.

The main force of our project is ordinary people. The price of one or two yuan per hour is acceptable to most people, and it is already enough profit.

The user's trade-off is the match between value and price, which cannot exceed the limit, otherwise decline will be inevitable, just like shared bicycles themselves. "

"Besides...how dare you say the price is 10 yuan? Do you really think that ordinary users are as rich as you?"

Ma Fubao touched his head in embarrassment.

In fact, Chen Mo also has a more sinister way of making money that he hasn't mentioned yet.

In his previous life, Chen Mo worked part-time after get off work because he was exploited by Tang Mengmeng's family, and his part-time job was as a power bank replenisher.

That salary is really high!

When I go to work, I carry a bag full of power banks and visit major outlets. Once I find a vacancy, I immediately fill it up. The purpose is to let users not pay up so that the company can make money.

Once the user fails to repay the fee and finally reaches the deduction limit of 99 yuan, the power bank is equivalent to being sold to him.

The manufacturer and the franchisee will split the 99 yuan 82/80, and then the manufacturer will give the franchisee a new power bank for free. They call it an innovative model for increasing business income, and they highly encourage this operation.

Chen Mo only worked part-time for a month, but he couldn't continue working because he felt it was too unconscionable. No one with any moral integrity can do this job.

Therefore, Chen Mo did not tell Ma Fubao about this profit model.

but……

Chen Mo considered trying this model in foreign countries in the future. Anyway, he had no conscience burden for cheating foreigners' money.

After Ma Teng left, Chen Mo thought about whether he should call Ma Teng and Wang Xing in and tell them that your bicycles are the best and I am most optimistic about you, so you should also make shared power banks. !

Later I thought about it and let it go.

If you do this, sooner or later your hands will feel cold.

After Chen Mo finished handling the work at hand, he just came downstairs.

At this time, a stranger walked towards Chen Mo and stopped him.

"Mr. Chen, hello, my name is Song Yu. I am the deputy director of the Jasmine OEM factory. I have an urgent matter with you!"

"What's up?"

"Mr. Palace, something seems to have happened!"