Chapter 1761 Opening channels for theater owners
The next day, the theater chain bosses received the access standards for the Moxin online ticketing system that Chen Mo asked the crowd to send:
First, there must be no less than three screening rooms.
In Baguo, cinemas with less than three screening rooms are all located in nooks and crannies, with low passenger flow and low attendance.
However, more than 95% of Baguo's theater chains have four screening rooms. This first standard is equivalent to opening up access to theater chains nationwide.
Second, after using this system, you must use the database provided by Moxin Online Ticketing to enter all information into the database for easy management.
In fact, doing so will make Moxun Online Ticketing an irreplaceable substitute for theater chains.
If only the merchant opens the interface to Moxi, then the management efficiency will be greatly reduced, but if you control all the data of the merchant, it will be terrifying!
In this case, we come to the big data sector that Chen Mo and Moxin are best at.
In this way, even if a competitor develops the same type of system in the future, because of Chen Mo's mature big data operations, the theater chain will think that other systems are garbage, not smart at all, and difficult to use.
Third, in the Moxun online ticketing system, the self-service ticket machines are provided free of charge, and free maintenance services are provided; however, Moxon online ticketing charges a usage fee of 5% of the ticket price to maintain system upgrades and development.
The reason why self-service ticket machines are provided for free is because of competition issues.
There are more than 20,000 movie theaters in the country, and each one provides three or four self-service ticket machines. This will be a very huge number!
And repairs are free!
Calculated, the hardware alone would cost several billion, which is comparable to the market value of an ordinary listed company.
If someone else wants to develop the same product, they will definitely be deterred from competing if they inquire about the cost.
What's this called?
This is called ecological closed loop and competition barriers!
Once this system is quickly rolled out across Hegemony, at least 60% of the national box office will be transferred from offline to his own system. By that time, Chen Mo will become the god of Hegemony's film and television industry! ! !
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Robert is a movie theater owner in San Luodu. He owns 10 movie theaters and 50 screening rooms. Like most movie theaters, the problems that have long plagued Robert are low attendance, low film scheduling efficiency, and low profits.
Although he has 10 cinemas, after deducting staff wages, equipment maintenance, water and electricity bills, and various daily expenses, the annual net profit of these 10 cinemas is pitiful.
His movie theater barely maintains profits by relying on the release of hit movies every year.
Calculated from the end of the year, the monthly net profit is only a ridiculous 20,000 yuan, and the input-output ratio is really bleak and shocking.
Robert probably knew why.
Although his movie theater is very close to nearby places with a lot of traffic, for some reason, audiences can't seem to find his movie theater. Even if he advertises it, the effect is not satisfactory.
At first, Robert also thought about running promotions to try to increase attendance, such as discounted movie tickets and half-price for the second ticket, but they had little effect.
The biggest problem is that no one comes to the cinema. Without customer traffic, any promotional activities are of course useless.
And just when Robert felt frustrated that his movie theater was hopeless and wanted to transfer it directly or switch to other businesses, with the release of "Iron Man", an online ticketing system was born for hundreds of millions of Internet users across the country. .
When the Moxin online ticketing system was first launched, Robert paid attention to this new thing.
When he saw the "nearest movie theater nearby" function displayed on it, Robert was keenly aware that the savior who could save his movie theater had appeared!
If your cinema can be connected to this system, the problem of passenger flow will be greatly solved!
And as long as it works well, I can be like TT International Cinema, relying on the self-service ticket machines to attract countless people to check in, greatly increasing the attendance rate!
After making up his mind, Robert resolutely followed the bosses of other theater chains to the Cinema Association to discuss with Diberg about connecting to the system.
After that, he successfully met the legendary boss Chen Mo and successfully registered.
Roberto also successfully became the first batch of cinemas to connect to the Moxon online ticketing system.
On this day, people from Moxun Pictures came to his door in person and signed an access agreement with him.
After the agreement was signed, the people from Moxun Pictures asked Robert to bring his people to Moxun Pictures for training on the use of the Moxon online ticketing system.
It probably means teaching people like Robert how to use the Moxin online voting system.
The operation of this thing is very simple, and people with computer skills can master it in less than half a day.
Robert was very shocked after the training.
Because he discovered that with this online voting system, he could actually lay off 30% of his employees!
This means that he can reduce his salary expenses by 30%, which suddenly alleviates Robert's huge financial problem.
Immediately afterwards, Robert discovered that this system could intelligently help him arrange the optimal film arrangement through big data analysis, and the efficiency could be increased by at least 20%!
Moreover, you can check all your theater’s box office revenue, snack sales, peripheral sales and other information clearly here!
Robert's biggest headache is actually the problem of employees stealing the box office without telling him and secretly cooperating with film and television companies to sell more tickets for other movies.
With this thing, no one can hide it from him in the future!
This operation can at least increase his income by 20%!
No matter how Robert calculated it, he thought it was a great deal!
The operational training at Moxun Pictures was very efficient, and the training for everyone was completed in just half a day.
That afternoon, all 10 of Robert's movie theaters entered information into the database of the Moxon online ticketing system.
After entering the data, the people from Moxi moved a total of 40 brand-new self-service ticket machines to Robert's movie theater.
The Overlord audience immediately saw on their mobile phones Robert's 10 cinemas with the Moxon online ticketing system.
Immediately afterwards, countless people flocked to this cinema to experience the Moxun online ticketing system, check in and take photos.
Robert was horrified to find that on the first day he connected to the Moxon online ticketing system, his cinema was packed with people!
The attendance rate has skyrocketed from less than 15% to 89%!
And this is when he didn't spend any money on publicity, and just connected the Moxin online ticketing system!
Looking at the swarming heads and smiling customers, Robert's eyes suddenly became wet.
He seemed to have seen the bustling scene when his cinema had just opened.
Robert quickly called Chen Mo to express his gratitude: "Mr. Chen, thank you so much, really! If it weren't for the Moxon online ticketing system, I guess my cinema would have to close down next year. Thank you for saving 10 cinemas! "
After Chen Mo heard the call, he smiled and said: "Actually, this is also my original intention of doing Moxin Online Ticketing. Only by increasing the attendance rate can everyone make money together.
Oh, by the way, if you really want to thank me, why not promote my Moxin online voting system. "
Robert: "This is what it should be!"
After hanging up the phone, Robert took a photo with his iPhone and sent it to the TT group of theater owners:
"The Moxin online ticketing system is really easy to use! I didn't spend a dime on marketing expenses, and the attendance rate skyrocketed from 15% to 89%! If you don't believe it, you can come to my cinema for an on-site inspection! I won't say it anymore, there are too many customers. I’m going to pick up guests!”
