Chapter 1764 How is it possible?
On December 1st, "Star Wars: Revenge of the Sith" was finally officially released in Overlord!
Rob Egger, who was originally ambitious and thought that everyone would rush to the cinema to watch it, soon became unhappy.
Rob Egger followed the traditional publicity model and looked for TV stations, newspapers, and magazines to promote it. As for the Internet, he also looked for it, but at this time, the websites with the largest traffic on the Internet were all in the hands of Chen Mo.
Chen Mo would not divert traffic to him at all.
By the afternoon, Rob Egger had a vague feeling that something was wrong.
Because the discussion about "Star Wars: Revenge of the Sith" is not as enthusiastic as before. In reality, everyone's discussions about the movie basically revolve around "Iron Man". A lot of money was spent on publicity, but the actual results were minimal.
Now, in any cinema, the attendance rate of "Iron Man" is significantly higher than that of other films. In a theater of the same size, the income from showing "Iron Man" is at least three times that of other films. Chen Mo does not need to come forward at all. The bosses of major theater chains directly rescheduled films based on this situation, allowing the proportion of "Iron Man" to be continuously increased.
Especially when the Moyuan online ticketing system currently only sells "Iron Man" movie tickets, the streets are discussing how to use the Moxin online ticketing system and the plot of "Iron Man".
The Moxin online ticketing system is not connected to "Star Wars: Revenge of the Sith", and there is no promotion of "Star Wars: Revenge of the Sith" on the most trafficked website in Hegemony. This is tantamount to completely letting "Star Wars: Revenge of the Sith" go. "Si's Revenge" has lost the soil for its development.
After Rob Egger noticed something was wrong, he quickly sent someone to find out the situation, but the result made him extremely angry!
The film schedules of major theater chains are very poor!
A long time ago, when the filming of "Star Wars: Revenge of the Sith" was first announced, all the major theaters boldly stated that as long as this film is released in our theaters, no matter what the quality of the filming, they will definitely give more than 40% of the film schedule. Some movie theaters even boasted that they would give 80%!
But when "Star Wars: Revenge of the Sith" was released, almost all theaters directly discounted the promised film schedule in half, or even halved and then cut it in half, down to 15% in one breath, and some only gave 10%!
The furious Rob Egger banged the table in his office and cursed angrily: "These theater chains are so outrageous!!! If they don't cooperate, just drive away Moxun Pictures! Now they won't even give them the film schedule they originally promised. Not even a hello!"
Lance said helplessly: "There is no way, "Iron Man" is really profitable now, and tickets for this movie are sold on the Moxon online ticketing system.
The attendance rate can be three to four times higher than that of other movies, and the box office growth rate is also amazing!
In order to make profits, the theater chain must wait until the attendance rate of "Iron Man" is high! "
"Absurd!" Rob Egger said with a livid face: "Why does this kind of rubbish movie with no background have such a high box office?
Our science fiction is the real hard science fiction, the science fiction movies that are truly grounded and can reflect the culture of a hegemonic country! ! ! "
Lance said, "But the investment cost of "Iron Man" is much higher than ours, and the special effects are indeed better than ours.
Although it stars a Daxia native, the male protagonist has been doing charity work recently and seems to have fulfilled the wish of a deceased little boy, causing a big sensation.
Nowadays, many female viewers of Hegemony regard the male protagonist of Iron Man as their male god, and even if the male viewers don’t like Daxia people, because of the male protagonist’s charity spirit, they dare not say anything bad about him, otherwise they will be Spray into a sieve.
The most important thing is that the background of "Iron Man" is set in modern times, and it is also combined with current events, which makes it very immersive. Compared with it, we really did not have the slightest light on the subject matter or actors or even the special effects and content.
It’s understandable that the theater chain doesn’t schedule movies for us. "
Rob Egger said angrily: "Our cast is so strong, and the story content is emotional and deep. How could the audience not buy it? These theater chains are short-sighted and blinded by money!
Otherwise, how could it be possible to give all the film to "Iron Man"? "
Lance: "Don't worry, boss, our films are indeed of excellent quality. I think the audience will lose interest in "Iron Man" soon! Even if our film schedule is low now, as long as the attendance rate continues to rise, major theater chains will definitely We will be given the promised film schedule."
The attendance rate is related to the profit of the cinema. Whichever movie has the highest attendance rate will be ranked.
This is why many movies have ridiculously high ratings on major websites, but because no audience buys tickets offline, there are no movies scheduled. Some movies have extremely low ratings, but audiences are willing to buy tickets for them, so movie theaters naturally schedule movies. Give more.
In a word!
As long as you make money, the movie theater doesn't care about the quality of the movie you make!
This is why many movies would rather spend a lot of money to hire popular stars for gimmicks and publicity than spend money on movie quality.
Therefore, if the attendance rate of "Star Wars: Revenge of the Sith" can exceed that of "Iron Man", theaters will definitely increase the schedule of "Star Wars: Revenge of the Sith" for the sake of money.
Money decides everything!
Rob Egger was particularly confident about "Star Wars: Revenge of the Sith". He said to Lance: "Just wait and see, our film's attendance will definitely be as good as "Iron Man"!"
But Lance couldn't help but pour cold water: "That... boss... I have to remind you that the attendance rate of "Iron Man" for the first week was 100%. Later, Moxin Online Ticketing was connected to other non-TT International After the theater was released, the occupancy rate was still as high as 95%! This occupancy rate is a bit scary..."
Rob Egger said disdainfully: "That's bullshit! Chen Mo created the Moxin online ticket anyway, and he can manually fill in any data himself.
A 100% attendance rate during the first week of release and a 95% attendance rate within 10 days of release. This is simply nonsense. Whether you believe it or not, I don’t believe it anyway! "
Lance said weakly: "I think it's quite credible, because my son also uses the Moxon online ticketing system. He said it's very cool. After using it once, it's impossible to go to the cinema to queue up to buy tickets again."
Rob Egger waved his hand impatiently: "When the first-day box office data comes out tomorrow, I will smash everyone's faces!"
…
…
The next morning, the 24-hour box office data was released!
Because Hegemony has a short holiday in the past two days, the proportion of "Iron Man" in the film schedule is also increasing, so 10 days after its release, the box office ushered in a renewed rise, which is the so-called "reverse decline."
On this day, "Iron Man" earned 12 million at the box office in Overlord, 10 million of which came from the Moxin online ticket system, setting a new record!
And Rob Egger couldn't wait to check the data of his own movies.
result……
"What? Is there a mistake? 3.5 million?!"
Rob Egger's hands holding the data sheet were shaking!
This box office is only one-third of the "Iron Man" that has been released for 10 days, which is still far behind!
He has made arrogant promises to crush all movies, including "Iron Man"!
Rob Egger waited for a long time, and then asked anxiously: "Where is the attendance data table? Give it to me quickly!!!"
The staff quickly brought it to him.
It reads the attendance rate of "Star Wars: Revenge of the Sith" in cinemas across the country. The highest prime time attendance rate was 46%, while most attendance rates were between 15% and 20%.
Of course, these data are not the most important.
The most important data for a movie theater is "average attendance"!
This thing is the data that determines the profit margin of a movie. Therefore, both theater chains and film and television companies attach great importance to average attendance.
At this time, Rob Egger counterattacked by pointing to average attendance.
If this data still doesn't work, then you really have to go to GG Smecta!
"Higher, must be higher!!!"
Rob Egger thought to himself silently, and opened the data table of average attendance with trembling hands.
boom! ! !
When he saw that number, Rob Egger felt as if he had been struck by lightning, and his heart was so cold!
On the first day of release, the average attendance rate of "Star Wars: Revenge of the Sith" in the world was only a pitiful 6%! !
What is this concept?
For example, in a screening hall with a capacity of 1,000 people, the average number of guests sitting in the theater is 186, and the remaining seats are all empty, so it is equivalent to a loss in the hands of the theater chain itself, and it cannot make a dime.
"Why is it so low?!"
Rob Egger said in disbelief.
You know, the attendance rate of every Star Wars movie in the past has never been less than 80% on the day of its premiere!
There was even one film that actually set a record of 95% attendance for three consecutive days!
But today’s attendance rate is really terrible!
6%…
You know, the average attendance rate for movies of average quality now is 25%! ! !
But the first-day attendance of "Star Wars: Revenge of the Sith" was so ridiculously low that it was worse than an average movie...
Rob Egger was so depressed that he had a stomachache and wanted to have diarrhea (this is an external manifestation of anxiety disorder)! ! !
But Rob Egger held back. He gritted his teeth and said: "Where is the data table of "Iron Man" calculated by the theaters? Give it to me! Don't use the data compiled by the online voting system!"
"yes!"
The staff took the "Iron Man" data sheet and handed it to Rob Egger.
When he saw the data of "Iron Man", Rob Egg's pupils shrank obviously, and his whole body trembled crazily.
