Chapter 1766 Luo Bo takes action

Buying box office is one of the strategies of film and television companies.

It's almost like signing a gambling agreement when doing business.

Take the movie "Star Wars: Revenge of the Sith" as an example.

Rob Egger's plan is to sign a gambling agreement with the theater chain that guarantees 70% attendance. If the attendance exceeds this, everyone will be happy and both parties will make money.

If it cannot be reached, even if there is not a single audience, then the film and television company will have to replace the empty seats.

The purpose of signing this gambling agreement is not to improve the cinema's film schedule, but mainly for publicity.

At present, most of the theaters in Hegemony are not connected to the Moxon online ticketing system. Even if the attendance rate of "Iron Man" is high, the attendance rate of "Iron Man" cannot be reached on weekdays, mornings and early morning shows. 60%, the average is about 40%.

Moreover, the ticket prices for these shows can be negotiated with the theater chain for discounts.

If the theater chain releases these screenings to "Star Wars: Revenge of the Sith", even if it can only get 70% of the box office from there, it is still a very good deal!

The next day, the number of "Star Wars: Revenge of the Sith" surged across the country. Although the increase was embarrassing in the morning and early morning, Disney's money was in place, allowing "Star Wars: Revenge of the Sith" to be released nationwide. The attendance of "Revenge of the Sith" has surged, and the "box office" has also grown by leaps and bounds!

Then Rob Egger called the top executives at Taxi for a meeting.

Rob Egger: "The initial operation has been successful. Today, the box office of "Star Wars: Revenge of the Sith" will reach 15 million, surpassing "Iron Man"! Then, it is time to follow the routine we are familiar with.

I will invite 100 media reporters to promote the news that we are counterattacking at the box office and crushing "Iron Man"!

In the following time, all media will report this news to the audience in a brainwashing manner to capture the attention of all audiences! "

I want the audience to be willing to spend money to buy tickets.

The audience must be interested in the movie!

Now the audience's attention is entirely on "Iron Man". If we don't create some attention-grabbing news, then "Star Wars: Revenge of the Sith" will become more and more popular.

At this time, Lance stood up and continued: "We have invited a group of actors and placed them at the interview site. The entire interview is actually an arranged show."

At this time, an investor stood up and said, "Can you give me an example? I still don't quite understand the operation of this show."

"no problem."

Lance immediately said: "Everyone, please look at this script we have written for the show..."

As he spoke, Lance projected the contents of the script onto the big screen:

The reporter asked the audience: Hello, sir, I am a reporter from San Luodu TV. Are you holding a lightsaber and wearing Star Wars clothes because you are a Star Wars fan?

Audience members wearing Star Wars uniforms: "Oh, of course! I have loved Star Wars since I was a child and have done so for decades. It has accompanied me from childhood to middle age and has been integrated with my life. ”

Reporter: What do you think of "Star Wars: Revenge of the Sith"?

The audience immediately became excited and responded excitedly: Thai pants are hot! It’s so hungry girl! This is definitely the best Star Wars movie I have ever seen! There are too many improvements visible to the naked eye in its special effects, and its plot is impeccable. Watching it in the cinema is an unparalleled visual enjoyment.

The reporter continued to ask: Have you seen another science fiction movie "Iron Man" that was released at the same time?

Audience: Yes, I went to see that movie too.

Reporter: Do you think there are any differences between these two movies?

Audience: There are so many differences! Although the two movies are both science fiction films, I think "Iron Man" is too fake. It is more science fiction than magic. After watching it, it has no educational significance and is just pure fun. And "Star Wars: Revenge of the Sith" far surpasses "Iron Man" in terms of logic, background and even cultural connotation! After reading it, you will be able to think deeply...

Lance put in a few more scripted cases.

The routine is probably similar to the first script, which is to belittle "Iron Man" and brainlessly elevate "Star Wars: Revenge of the Sith".

After Lance finished playing, he grinned and said: "We can still use patriotism to hype up. After all, "Iron Man" is a film made by Daxia people and starred by Daxia people, and our "Star Wars: Revenge of the Sith" " was shot locally and starred by local actors. Regardless of the three views, culture, and lines, they were all based on the habits of the overlord audience.

In this case, if you buy tickets for "Iron Man", wouldn't that exalt the culture of Daxia and belittle the culture of the hegemony?

If you are patriotic, go watch "Star Wars: Revenge of the Sith"! "

Rob Egger added: “We will also ask people from the Animal Welfare Association, the Vegetarian Association, and the Environmental Protection Association to take action.

You must all know how destructive these people are, right?

Once they take action, they will definitely ruin the reputation of "Iron Man"! "

An employer raised a question: "But Chen Mo is not a vegetarian. Don't forget that Guge, Faceok, TT and Pingguo are all Chen Mo's companies.

What if we smear "Iron Man" so brainlessly and make Chen Mo angry? "

Rob Egg sneered: "You guys don't understand hype at all! I'm not afraid of Chen Mo's retaliation at all, I'm just afraid that he will ignore me.

I just want to tie it together with "Iron Man" and let the audience think of "Star Wars: Revenge of the Sith" when they think of "Iron Man". In this way, we will be more than half successful! "

Rob Egger doesn't understand the Internet, doesn't know how to use it, and he thinks movies have nothing to do with the Internet.

He is not worried at all that Chen Mo will retaliate. Instead, in his opinion, the key is how to make "Star Wars: Revenge of the Sith" famous and attract audiences to buy tickets.

If the movie flops at the box office, his influence within the foundation will be greatly reduced.

Each of the main gods in the foundation is a master who eats people without spitting out their bones. People who are of no use value will be abandoned like dogs.

If I fail this time, I'm afraid I will be in danger of being kicked out of the foundation!

So, after discussing the details with everyone, Rob Egger reached an agreement with all senior executives and investor bosses. Since "Iron Man" is now the fastest way to make money at the box office, it must use the most controversial method. Forcibly bundle "Star Wars: Revenge of the Sith" with "Iron Man" for marketing!

Moreover, the three major organizations of animal rights, environmental protection, and vegetarian associations should be invited to come forward to discredit "Iron Man" and lower its evaluation!