Chapter 2397 Rice Press Conference
In the last life, the Dami mobile phone started with this trick.
Whatever high-end mobile phone is popular in the world, Dami will copy that brand.
Many consumers may hate this behavior, but Chen Mo thinks this trick is really awesome.
Later, Lei Jun's trick of copying was learned by almost all mobile phone manufacturers, and then the marketing effect was very general.
However, in 2008, this copying method can be said to be unprecedentedly awesome!
It can directly make a brand famous overnight, and save tens of millions or even hundreds of millions of marketing costs!
Zhou Shouzi suddenly realized it after hearing this.
Now the slightly better Sansang mobile phones cost more than 4,000, and the top ones cost more than 10,000. Chen Mo compared the Dami mobile phone with the Sansang mobile phone, which naturally highlighted the high cost performance of the Dami mobile phone.
"So that's the case. I didn't think about it. I only considered that offending friendly companies might have a bad reputation, but didn't consider this step."
Zhou Shouzi immediately smiled and admitted his mistake, without making excuses for himself.
"It's okay."
Chen Mo patted Zhou Shouzi on the shoulder: "Xiao Zhou, are you interested in working at Moyuan Capital?"
When Lei Jun heard this, he immediately became anxious: "No, Mr. Chen, why are you poaching people in front of me?"
Of course, Lei Jun knew how good Zhou Shouzi was!
Otherwise, why did Lei Jun insist on using this young man against all odds?
"Mr. Chen, you are joking." Zhou Shouzi just thought Chen Mo was joking.
Chen Mo did not continue to persuade him.
This occasion today is not appropriate.
After the press conference was over, Chen Mo decided to find time to have a good chat with Zhou Shouzi.
Of course, Chen Mo would not just paint a rosy picture for Zhou Shouzi like Lei Jun did. He was driven away by the rosy picture in his previous life. Chen Mo would give real benefits.
And Chen Mo knew the type of beautiful women Zhou Shouzi liked.
It's easy to control him!
…
…
The official start time of the mobile phone launch conference was 10 o'clock in the morning, but since 8 o'clock, more and more people have come, and the exhibition hall is bustling with people.
Soon, the time came to 10 o'clock.
After a bang, all the lights in the hall went out, and the surroundings were suddenly dark.
Then, a number "10" appeared on the huge screen in front.
Under the gaze of everyone, "10" became "9", "9" became "8", "8" became "7"...
Everyone whispered excitedly.
This is the launch conference is about to begin!
"5, 4, 3, 2, 1..."
When everyone counted down to 1, a beam of light hit the stage, and Lei Jun appeared!
He was wearing a decent shirt, a pair of leather shoes, and a gentlemanly and easy-going smile.
"Hello everyone! I am Lei Jun, the founder of Rice Company. Thank you for coming to the launch conference of the first generation of Rice mobile phones. Thank you!"
Lei Jun bowed after saying that.
But when he saw Chen Mo winking at him desperately in the audience, he frowned.
Then he suddenly realized something, picked up the microphone and continued:
"Hello, every-MiFan! Are-you-OK?"
Lei Jun didn't know why Chen Mo insisted on saying these two English sentences himself, but since it was Chen Mo who said it, there must be a deep meaning behind it.
However, when the people in the audience heard Lei Jun's English with a strong accent, they all burst into laughter.
Lei Jun smiled nonchalantly: "I think everyone knows that the Rice Company started with the Redmi phone."
"As of today in 2008, the sales of the Redmi phones we sell have reached 240 million units!"
"Maybe many people think that the Redmi phone has a bad screen, a bad camera, low memory, and so on.
To be honest, I also think that the Redmi phone has many shortcomings.
Due to cost reasons, the Redmi phone can only do this.
But even such a phone with obvious shortcomings firmly won the first place in the sales list of Double Eleven last year, far exceeding well-known brands such as Apple and Samsung!"
Lei Jun pressed the page turner of the PPT.
At this time, it showed screenshots of comments on the Redmi phone on many e-commerce platforms.
"The phone is very good and smooth. I can make video calls on the construction site without any lag. I am very happy to be able to video call my children every day while working away from home."
"The logistics is very fast and it arrived in 2 days. It is the first new phone of my child's own. I am very happy. Compared with Apple phones and Samsung phones that cost 5,000 or 6,000 yuan, this phone is only 599 yuan. With the subsidy from Taobao, it only costs 560 yuan. It is really cost-effective. It is enough for making calls, using tt, and playing some small games. It is very cost-effective."
"The screen is large enough and the font can be adjusted to be very large. I bought it for my grandmother. She loved it when she was alive and often shared it with people around her. People showed off that the mobile phone was bought by me, her grandson. On the day my grandma passed away, she couldn't close her eyes because I was out of town and couldn't get back.
My dad, my second uncle, my third uncle, and my fourth uncle took turns to close her eyes, but none of them closed them.
Finally, my mom took out her mobile phone that was like a treasure next to her pillow, called my video call, and put it in front of her.
Grandma finally closed her eyes after seeing me for the last time.
At that moment, I felt that I really felt the meaning of the phrase "Let everyone enjoy the fun of technology." "
"..."
These screenshots came out.
It touched the hearts of countless people at once.
Almost all the journalists at the scene were using Apple's three-piece set. They were a group that was very disdainful and dismissive of the Redmi phone.
But when they saw this content, they were shocked for a long time.
In the screenshots of the comment area, there were left-behind children, migrant workers, elderly people and students. They had one common feature, that is, they were relatively poor.
The low-end mobile phones that you look down on are the ones that low-income people have to save money for a long time to buy.
It is these low-end mobile phones that allow these low-income people to enjoy the same right to use high technology as the rich, so that they will not be out of touch with society and the times.
Lei Jun said with emotion: "At the beginning, the Red Rice Company was established with the idea of developing high-end mobile phones. But my investor Mr. Chen told me that what the country needs now is not high-end mobile phones, but a cheap and smooth low-end model.
He asked me to consider making low-end models first, reducing profits to the lowest, and then consider high-end models after some public welfare activities, while driving the domestic supply chain."
"I went back to think about it, and discussed it with the company's executives. Everyone gritted their teeth and said let's do it."
"Then we established a plan called Red Rice. The profits of mobile phones produced by this plan must be in the single digits. We prefer to choose the domestic industrial chain and make mobile phones that serve the public."
"After about a year and a half of research and development, The first public version of the mobile phone was made. I used it for a while, and then I felt very dissatisfied. I felt that its user experience was far from my requirements. "
"Cheap and cheap should not be an excuse for the phone to be not smooth. The minimum requirement for the mobile phone I want is to be able to use smoothly, have all kinds of functions, and be able to use them. "
"After improvements, everyone knows that the first generation of Redmi mobile phone was made. At that time, we did not prepare any production costs, not even the cost of holding a decent press conference. At that time, we spent all the money on the product, and cooperated with all domestic suppliers to make this phone well. "
Lei Jun turned a page of the ppt and turned to the scene when the first generation of Redmi mobile phone was released.
"Let me show you how we released the first generation of Redmi. At that time, it was Mr. Chen who lent us a conference room. We spent 300 yuan to make a background board, and then used the big TV in Mr. Chen's conference room.
We released the first generation of Redmi mobile phone in this way..."
