Chapter 657 Exclusive Formula
Xia Yu thought for a moment and then said:
“The taste is very good, there are many categories, and you won’t feel tired after repeated consumption.
And the activity of giving away small toys is very good and can attract a large number of children customers.
Moreover, it has become a fashion trend for young people to eat Kenda Chicken. I predict that it won’t be long before Kenda Chicken will be available all over the country. "
Chen Mo nodded and agreed with Xia Yu's analysis.
Xia Yu's prediction was good.
Since the end of 2001, Kendaji has begun to vigorously enter the domestic market.
Kendaji is popping up like bamboo shoots after a rain in major first-tier cities.
Chen Mo still remembers that the first Ken Da Chicken in Jiangbei opened in 2002.
At that time, people lined up from the door to the end of the street!
By the time Chen Mo was reborn, foreign fast food brands had almost eaten away 90% of the relevant market in Daxia.
The annual turnover of the entire industry (including major domestic and foreign fast food brands) is as high as more than 360 billion! ! !
In the catering market, Chen Mo has to do it no matter what!
"What about the shortcomings?" Chen Mo picked up a glass of Coke, took a sip and asked slowly.
"Well……"
Xia Yu glanced at the store where there were many people lining up outside and the waiters were so busy...
What are the drawbacks of such a good business?
"Let me remind you, the price." Chen Mo said again.
Xia Yu's eyes lit up and she nodded: "Yes! The price of Kenda Chicken is generally on the high side. If you want to have a full meal here, a meal will cost at least 30-50 yuan per person on average. Ordinary families in China simply cannot afford it."
“When I was in college, if I wanted to have a good meal, I had to work for a long time and save money in advance so that I could have a good meal.
Speaking of which, whether it is Kendaji or Wheat-and-Eggs, they are considered cheap fast food in foreign countries, but in China they have become mid-to-high-end restaurants. "
"If the price can come down again, then Kendaqi's business will definitely reach a higher level."
After finishing speaking, Xia Yu found that there was no sound. She raised her head in confusion and saw Chen Mo looking at her with a smile.
Xia Yu's pretty face turned red: "Brother Mo, I...did I say anything wrong?"
"No, it's just because you said it right that I look at you like this."
"Xiao Yu, I am now more sure of my decision when I met you for the first time."
Chen Mo said with a smile.
"What decision?"
Xia Yu asked expectantly.
“At present, well-known foreign fast food brands such as Kenda Chicken and McDonald’s have only opened a few stores in super first-tier cities.
The mainland market is still blank! "
"You said, what will happen if we build a fast food chain brand like Kendak Chicken at this time?"
After Chen Mo finished speaking, he put down the Coke in his hand and looked at Xia Yu.
As soon as these words came out, Xia Yu was shocked!
What will happen?
If you can really do it, of course you can eat a big piece of meat!
but……
How can fast food chain brands be so easy to handle?
"Brother Mo, let me tell you what I think. Don't be angry if what I say is wrong."
"First of all, we don't have a fast food recipe that is willing to beat the chicken, and we can't make that kind of taste that is consistent around the world; second, this kind of fast food restaurant must be opened in a place with a lot of traffic. The location of the store is a major issue, and the rent may also be Very expensive.”
Xia Yu said.
"Store rent is not a problem, I can solve it." Chen Mo said with a smile.
"Brother Mo, it's not that I want to hit you. The store is secondary. After all, it can be solved by investing money, but the most difficult thing to solve is the formula issue.
If we can't create a taste that's consistent across the world and delicious, even if we open a store, it's still useless. "
Xia Yu frowned.
"What if I say that I have an exclusive recipe and I guarantee that the taste will be as good as that of chicken and oatmeal?" Chen Mo said slowly.
In fact, whether it was Ken Daji or Wheat Egg Lao, when Chen Mo was reborn, the main formulas of these brands had long been cracked, improved and posted online.
But at that time, Kendaji and Maidanluo were already oligarchs in the market.
It’s no longer just about selling taste.
At that time, it was impossible to defeat them with taste, so they didn't care about the so-called improved formula.
boom! !
After hearing Chen Mo's calm words, Xia Yu felt as if her ears were struck by thunder, and she was completely shocked!
real or fake?
Chen Mo actually said that he had a better exclusive formula?
You know, foreign fast food giants like Kenda Chicken have spent decades or hundreds of years improving and perfecting their recipes to have so many varieties of delicacies now!
It’s not like you just come up with a recipe and you can beat it if you ask for it!
Xia Yu very much doubted whether Chen Mo was bragging.
"Don't believe it? Then come with me."
Chen Mo took Xia Yu to the villa he bought in Hong Kong City.
As soon as he entered, Xia Yu was fascinated by the luxurious decoration like a palace.
She secretly vowed that one day, she would buy a villa of her own.
"You can sit down casually and wait for me."
After a while, Chen Mo changed into his apron and came out.
Xia Yu said in surprise: "Brother Mo, do you want to cook?"
"Is it weird for men to cook? Doesn't your boyfriend cook for you?" Chen Mo asked deliberately.
In fact, he could guess from Xia Yu's words that Xia Yu's boyfriend was a male chauvinist.
This kind of person will never know how to cook!
"My boyfriend never cooks..."
Xia Yu said awkwardly.
"I think it's a pleasure to cook for my girlfriend and watch her eat it."
Chen Mo said with a smile.
Xia Yu felt a little uncomfortable.
Because compared to Chen Mo, my boyfriend is a bit too rubbish!
Rich men with hundreds of billions of dollars cook for their girlfriends.
He is a temporary worker, but he is ashamed to cook!
"Don't you believe in my recipe? Now, I will show you how to make it myself."
Chen Mo said with a smile.
After saying that, Chen Mo took out the raw materials from the refrigerator and started to follow the improved formula in his memory from the previous life.
When Chen Mo was reborn, there were already so many improved chicken recipes on various cooking apps.
At that time, Tang Mengmeng loved burgers, so Chen Mo made them for her.
Even a picky woman like Tang Mengmeng was full of praise for the burgers made by Chen Mo!
Therefore, Chen Mo is very confident that he can create a new fast food brand that surpasses Kendaji and drives these foreign brands out of the history of Daxia's economic development!
About an hour later.
Chen Mo came over with a large plate of sumptuous food.
Xia Yu couldn't wait to look.
French fries, burgers, original chicken nuggets, grilled chicken wings...
It actually looks exactly like the one sold by Ken Daji!
It even looks better!
"Come and give it a try and see which one is better than the one I just had at Kenda Chicken."
