Chapter 1109 Chang Zishan's Concerns

If this is the case, it will be very troublesome.

Nanhe Coffee must have reserved enough funds to support the rapid development of Nanhe Coffee.

In this case, Nanrui Coffee is very passive.

The funds of Nanrui Coffee are all spent by Ruishang Group, and now Nanrui Coffee has just won a new project with 20 billion yuan.

Ruishang Group has only about 20 billion yuan left in its account.

And this 20 billion yuan, with the fierce competition between Nanrui Coffee and Nanhe Coffee, must also consume a lot.

She roughly calculated that it would take about 400 million yuan to open a coffee shop to saturation on average.

Now the first-tier cities are chosen for opening stores, and each city needs to consume a lot of funds.

But there are only so many first-tier cities, and the consumption of opening stores in the cities chosen in the future will definitely not be as much as that of first-tier cities.

After all, the rent alone does not need so much, and the population density of second-tier cities or second-tier cities is not so large, so it does not require too many stores to open coffee shops to saturation.

So on average, if each city opens coffee shops to saturation, the average cost is about 400 million.

After the store opens, the employee salary and the daily capital consumption of the store are also non-consumption expenses after the number of stores continues to increase.

With the current 20 billion yuan of funds of Ruishang Group, it can almost support the competition between Nanrui Coffee and Nanhe Coffee for more than a year.

And after a year, the new project of Ruishang Group is not enough to enter the state of profitability.

In this case, after a year, their Nanrui Coffee will face a very passive situation.

During this period, she also learned a lot about Tomorrow Group, and she found that the strength of Tomorrow Group is no weaker than their Ruishang Group.

At present, Tomorrow Group already has two major profit points: boring short videos and Cangxue games.

These two industries are also the industries with the highest profit points in society.

If the competition continues, their Ruishang Group will not have a high chance of winning.

Thinking of this.

Chang Zishan made a decision in her heart and her eyes fell on Chang Rui.

"I think Nanrui Coffee should not continue to develop. Stopping losses in time is the best choice."

"Sister, what are you talking about? Now that the store manager has been trained, you tell me to stop losses in time?"

Chang Rui was unhappy when he heard Chang Zishan's words.

During this period, what he was most looking forward to was waiting for the store manager training to be completed, and then competing with Nanhe Coffee again.

"I don't agree. If Nanrui Coffee continues to compete with Nanhe Coffee, Ruishang Group may be affected in the end."

"Sister, are you kidding? Ruishang Group is affected? Tomorrow Group has only been established for two years. How can it be compared with our Ruishang Group?"

Chang Rui said with disdain. Ruishang Group is an old group. How can the foundation be comparable to a group that has just been established for two years?

"You don't understand, go to Ruishang Group to talk."

Chang Zishan looked at Chang Rui, who looked unhappy, and sighed and shook her head.

She knew that there was no way to explain it to Chang Rui. The only way to make sense was to hope that her father could understand her ideas.

Finally, she gave up the development of Nanrui Coffee.

But can her father really listen to her words?

Chang Zishan was a little unsure, but now she could only pray that her father could listen to her words.

Otherwise,

she was really worried about the future of Ruishang Group.

"Let's go!"

Chang Rui heard Chang Zishan's words and spoke without giving in.

The two left the office together, came to the parking lot, and drove straight to Ruishang Group.

But along the way, the atmosphere between the two was not very good.

Came to Ruishang Group and entered the president's office.

"What do you two have to do?"

Chang Zai was a little surprised to see Chang Rui and Chang Zishan come to the office together.

Usually, there is no situation where two people come to the office together.

"Dad, sister wants to give up the competition between Nanrui Coffee and Nanhe Coffee."

Chang Zai spoke first.

"Well..."

Hearing this, Chang Zai's eyes fell on Chang Zishan.

"Didn't we agree before that you would assist Chang Rui in running Nanrui Coffee to compete with Nanhe Coffee? Why do you want to give up competing with Nanhe Coffee?"

"Dad, the situation of Nanhe Coffee is not right. They are planning to expand Nanhe Coffee on a large scale. It will be the same with or without our Nanrui Coffee."

"Even if there is no competition from our Nanrui Coffee, Nanhe Coffee will continue to expand like today."

"So in this case, Nanhe Coffee must have reserved enough funds in advance, otherwise it would not do this."

"And since enough funds have been reserved in advance, then there will definitely be no winner in the short term if we compete with Nanhe Coffee on price."

"And as time goes on, according to the current development speed, Nanrui Coffee will consume more and more funds."

"And our Nanrui Coffee has just won a 20 billion project. The current working capital is not much. If a large amount of funds are invested in Nanrui Coffee."

"Then our Ruishang Group will not have much liquidity to mobilize. If Ruishang Group encounters any changes, it is very likely to encounter a devastating blow."

Chang Zishan quickly recounted the risks that may be faced if it continues to compete with Nanhe Coffee.

Finally, he emphasized one more sentence.

"Tomorrow Group is developing very rapidly now. Boring Short Video and Cangxue Game can create very large profits."

"I have arranged professionals to roughly calculate that the monthly profit of Boring Short Video and Cangxue Game is about 4 billion yuan."

"As long as Tomorrow Group takes out 500 million yuan a month, it will be enough for Nanhe Coffee to expand."

Chang Zai listened to Chang Zishan's story, then shook his head and walked to the reception area and sat down directly.

Looking at Chang Rui and Chang Zishan, he stretched out his hand and pointed to the seat in front.

"Sit down and talk."

After hearing this, Chang Rui and Chang Zishan walked to the reception area and sat down directly.

When Chang Zai saw the two sitting down, his eyes fell on Chang Zishan again.

"Anything else to say?"

"No, I just think that if we continue to compete with Nanhe Coffee, our Ruishang Group will be at great risk."

"The safest way now is to give up competing with Nanhe Coffee and put the extra energy into developing new projects. Although we will lose some funds, the risk will be much smaller."

Chang Zishan shook his head first, and then emphasized his thoughts again.