Chapter 4 Italian Sun

The first task that Carlo assigned to Loren was to own a regular newspaper.

Whether it was buying an existing newspaper or starting one from scratch, Carlo only needed one result.

In order to show Carlo his ability, Loren attached great importance to this task.

It took only two days to investigate the existing newspaper agencies in Italy and screened out newspapers with potential and possible acquisition.

Il Sole 24 Ore (Twenty-four Hours Sun), this is the list of newspapers that Loren finally gave.

This is a newspaper founded last year, and it is currently only well-known in the business community of Milan.

But this newspaper has persisted to the future, and even became one of the top ten newspaper media in Italy.

To achieve such results, it means that the potential of this newspaper is unquestionable.

This also means that Loren, who selected this newspaper, has a very unique and excellent vision.

After determining the acquisition target, the next task that Carlo gave to Loren was to properly acquire the newspaper called Sun.

This also reflects the benefits of having someone to command you. At least Carlo doesn't have to do some things personally despite his status as a prince.

The road to acquisition is relatively smooth.

At this time, The Sun is just a tabloid newspaper after all, and the founder can't resist Carlo's temptation to increase the price.

It took Carlo less than four days from proposing to acquire the newspaper to getting all the shares of The Sun.

Unfortunately, because The Sun is still a tabloid newspaper, the number of newspapers that can be sold every day is only about 1,500, and this sales volume is difficult to support the newspaper itself.

However, Carlo's goal is not to make the newspaper profitable immediately. The role of the newspaper is not to make such a small money. Carlo's goal is to make cheaper and more popular newspapers flood the streets of Italy to increase Carlo's control over Italian public opinion.

Whether he continues to stay in Italy or seeks the opportunity to become the King of Spain in the future, his experience in newspapers can help Carlo to lay the foundation of the public opinion empire more smoothly.

After controlling public opinion, it will become easier to do what you want. At least with the support of the people, Carlo will take the initiative.

But then again, compared to other small and medium-sized private newspapers, the Sun controlled by Carlo still has a lot of advantages.

At least with the status of an Italian prince, Carlo can publish some content that is not easy to pass the review, such as current affairs news that the public is more concerned about.

This is not the era of later generations when newspapers have no sales at all. If there are good news and content, it is still very easy for newspapers to expand sales and make profits.

As Carlo's only subordinate at present, Loren naturally took charge of the Italian Sun and was fully responsible for the expansion of the Sun.

Several plans made by Carlo for Loren.

First, in the next two years, the daily sales of the Sun should be increased from 1,500 copies to at least 7,500 copies.

Considering that the Sun is located in Milan, a prosperous city in northern Italy, and can also radiate to Turin and Genoa, which are relatively close, such sales requirements are actually not high.

The second requirement is that the Sun must become one of the well-known newspaper media in northern Italy and have a certain degree of persuasiveness among the people.

If the content published in the newspaper cannot convince the public, then the existence of the newspaper is unnecessary.

After all, the primary purpose of achieving public opinion manipulation is to make the public believe in public opinion, which is also one of Carlo's expectations for Lauren.

Another thing is to make the Sun profitable within two years and control as many newspapers as possible.

Although Carlo's original intention was not to make money through newspapers, since the newspaper industry can be self-sufficient, Carlo must use the funds for more important places.

As for the establishment or acquisition of more newspapers, it is naturally to strengthen the power of public opinion in Carlo's hands.

In Carlo's layout, the Sun will focus on reporting current political news and international events in the future, and some tabloids can fill the gaps in entertainment news and various gossips.

After all, if a newspaper with considerable credibility is allowed to report some gossip and gossip, it will definitely undermine the credibility of the newspaper.

While Lauren was diligently carrying out Carlo's tasks, Carlo was already looking at the existing map of the Kingdom of Italy and thinking.

Although the fragmented Apennine Peninsula has been basically unified into a complete Kingdom of Italy, there are still two places that have not returned to Italy.

The northern Venice region is still controlled by the Austro-Hungarian Empire, and Rome, the most important city for Italy, still belongs to the Papal States.

Although the Papal States seems to be the soft persimmon, France is behind the Papal States.

France at this time is not the capitulator that was ridiculed in World War II, but the French Empire bathed in the afterglow of Napoleon.

Because Germany has not yet been unified, France at this time can be said to be the hegemon of Western Europe and the first land power in Europe.

With the support of France, the Papal States can continue to control Rome, which also makes the capital of Italy only in Florence.

But Carlo is not in a hurry about this.

In history, the process of the Kingdom of Sardinia unifying Italy can be said to be a win without any hard battles.

The Kingdom of the Two Sicilies, the largest country in southern Italy, was corrupt and was easily destroyed by the thousand-man regiment led by Garibaldi.

The size of the states in central Italy is completely disproportionate to that of the Kingdom of Sardinia, and they have no right to resist in the face of the trend of unification.

The two really hard bones to chew are completely dependent on Prussia. In the Austro-Prussian War, Prussia attracted the attention of the Austrian Empire and recovered the Venice region.

In the Franco-Prussian War, the French took over Rome smoothly by guarding against the Prussian army.

The two bones that seemed very hard to chew were easily bitten. Although it was the Prussian army that bit the two bones, it was indeed the Kingdom of Italy that got the benefits.

Carlo still has a certain understanding of this period of Prussia's rise.

Coincidentally, this year is 1866, which is the stage when the Austro-Prussian War broke out.

According to the historical trend, the Austro-Prussian War should start in half a year. Prussia will accelerate the unification of Germany, and Italy will also recover the Venice region in the north.

Faced with such an important historical node, Carlo naturally could not let the opportunity slip away. Although it was impossible to directly interfere in the Austro-Prussian War, as a participant in the war, Carlo could still change the course of history a little bit.

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