Chapter 1443
In the No. 1 box of the Ruyi private restaurant, facing An Liang's business plan, Cai Yushan worried whether it was too forceful.
"Too strong?"An Liang laughed.
"Auntie, we should learn the business philosophy of luxury goods. An Liang explained,"The price of the Patek Philippe watch on my wrist is 1.27 million yuan.""
An Liang is currently wearing Patek Philippe 5160/500G-001
"This type of mechanical watch has many shortcomings, such as the inability to exercise vigorously. Taking golf as an example, it cannot withstand that level of rapid arm movement."An Liang explained
"And the travel time accuracy is far less accurate than that of mobile phones."An Liang added
"The reason why I am willing to sell it is simple, because it is a Patek Philippe, and I know that its price will not be reduced, even if it is a second-hand watch, its price will not be less than one million."An Liang added
"By the way, there are a series of rules for buying Patek Philippe watches, from the amount of consumption records to the frequency of consumption, as well as the type of consumption, etc., everything is considered."An Liang added
"If it is a popular Patek Philippe watch, if the record I mentioned above is worse, it is not unusual to queue up for two years casually, but why are so many people willing to queue up?"An Liang asked back.
An Liang didn't wait for Cai Yushan's answer. He continued talking.
"High-end consumers are actually willing to accept strict rules and high prices, but they demand corresponding services. If we strictly enforce the rules I just mentioned, there will be no problems."An Liang explained
"As the old saying goes: Don't worry about scarcity, worry about inequality. Faced with rules that treat everyone equally, everyone is naturally willing to accept them. Mr. Da Ma said that in addition to the money problem, he also felt wronged."An Liang said while Xia Ruyi and Xia Hexin blinked.
He and the Xia sisters planned to give Xia Xiaodong an Audi Q7 before, in fact, to prevent the heart from being wronged.
According to psychological research, A large number of people with relatively poor economic conditions actually need more respect. They often regard very small things as very important. The smallest thing can explode them like firecrackers!
Because for them, those very important things Small things may be everything to them.
For people with better economic conditions, if they are wronged at a Ruyi private restaurant, they will most likely not be in a fuss, but will only block this restaurant, and in their own The circle of friends said that this store is not good.
Then the reputation of this store is ruined!
Compared with other industries, the reputation of restaurants is more important.
Therefore, it often happens that restaurants that were very prosperous one month will be in decline the next month. In such a situation, there is a high probability that the customer will feel wronged.
Cai Yushan nodded in agreement,"I understand, we will pay attention to it.""
"Auntie, the management method I just mentioned is the management method of the lobby. Let’s change the management method of the four private rooms. An Liang added.
Xia Ruyi took the initiative,"Are you trying to trick people again?""
An Liang reached out and gave Xia Ruyi a blow!
"That's called getting higher profits! An Liang added,"The price of a sixty-square-meter private room cannot be the same as that of the lobby, right?""
"The usage fee for boxes one and four is 3,000 yuan, and the fee for boxes two and three is set at 1,500 yuan."An Liang explained.
Boxes No. 1 and 4 are both boxes on the second floor.
The east wing and the west wing of Ruyi Private House Restaurant are two two-story buildings respectively. The indoor area is 60 square meters. The naming method is adopted.‘U’In the glyph pattern, number 1 is the second floor of the west wing, number 2 is the first floor of the west wing, number 3 is the first floor of the east wing, and number 4 is the second floor of the east wing.
The desired box is simply a certain number. There is no use of spring, summer, autumn, winter, plum, orchid, bamboo and chrysanthemum, and there are no fancy colors such as heaven, earth, black and yellow.
Simple and practical!
Xia Ruyi responded,"The Price Administration Bureau stipulates that charging private room usage fees is not allowed."
This is true.
The Price Administration Bureau has such regulations, but aren't there many ways to circumvent them?
For example, what is the minimum consumption for a bar booth?
Now we don't talk about the minimum consumption, and further simplify it to 'low consumption', which not only alleviates the embarrassment, but also makes such a statement more harmless, right?
"Just put it another way: service fee, tea fee, cleaning fee, just arrange a reasonable fee. Consumers will know it and will understand it."An Liang responded
"Private rooms also accept reservations, but the reservation fee is directly higher. The reservation fee for No. 1 and No. 4 is 10,000 yuan, and the reservation fee for No. 2 and No. 3 is 5,000 yuan."An Liang explained
"By the way, these fees are not converted into vegetable prices and are additional charges."An Liang added
"Wow! You are a profiteer!"Xia Ruyi hummed.
An Liang responded with a smile,"I just looked at the window for a long time. I think the beautiful scenery here is worth the price. If it is too expensive, go to the lobby and have a comfortable box of 60 square meters. This price is really not worth it. expensive! Cai
Yushan asked worriedly,"What if no one books the box, or even wants to come to the box?""
"It’s empty if there’s no one around! An Liang responded,"Just like a luxury product, if it cannot be sold, it will be destroyed. It is impossible to sell it at a discount!""
Reducing prices?
That is the behavior that hurts the brand value the most!
High-end consumers are really not afraid of high prices. They are only afraid that if they pay a high price and others buy the same discounted product, the brand will never be seen again next time. An Liang is right This set of gameplay is very familiar!
