Chapter 4187
Yang Siguo said before that there are four levels of coupons, ranging from 20% off to 50% off, so Anliang is curious what coupons are going to be given to users after the 50% off?
"When the user uses the 50% off coupon, we will send another 20% off coupon and a [free starting coupon]. This free starting coupon directly reduces the starting price of 10 yuan for the first 3 kilometers in any itinerary. No Any usage restrictions, even if it is a trip with only a starting price, after using the free starting coupon, it will be free of charge at 0 yuan."Yang Siguo explained.
An Liang raised his eyebrows,"And then the cycle repeats in the second round?"
"No, no, no, the second round will only give out coupons up to 40% off, and the third round will only give out coupons up to 30% off. After the second and third rounds, additional free starting coupons will be given, and then only in the fourth round. Give a 20% off coupon, and no longer give a free starting coupon, and then stop issuing coupons in the fourth round."Yang Siguo explained
"We predict that most users will have adapted to our Shengxing Ping An travel service after using four rounds of coupons on 15. Even if there are no coupons, they will still choose our Shengxing Ping An. Yang Siguo added
"In addition, we also plan to launch a membership discount model, including monthly membership and annual membership. For monthly membership, we plan to pay 30 yuan a month."Yang Siguo proposed a new operation plan
"I think a monthly membership of 30 yuan is a bit expensive. How do you plan to get users to pay for it? Send coupons directly to users? An Liang asked.
Yang Siguo answered affirmatively,"Yes!" Once a user becomes a member, we will issue coupons to members, including a free starting coupon, which is worth 10 yuan; and then issue a 20% off coupon and a 30% off coupon."
If both coupons are used on an order with a travel cost of more than 100 yuan, the total value of the coupons is equivalent to twice the membership fee.
"The price of annual membership is 300 yuan per year, which is equivalent to a direct discount of 60 yuan for 12-month monthly membership, and more coupons will be issued. A free starting coupon will be issued every month, and then 50% off and 60% off. discount, and a coupon for 30% off and 20% off."Yang Siguo added an explanation.
The discount for annual membership is even greater. This is to encourage users to apply for annual membership directly!
"However, the coupons issued by members are only valid for the current month, but they can be given to other users, including non-member users. Yang Siguo added
"The reason why coupons issued by members are allowed to be transferred to other users is actually to let more users understand the benefits of members and to attract possible new users. Yang Siguo explained the reason.
An Liang nodded slightly,"That's a good job!""
"Although the coupons given out are relatively powerful, the benefits in exchange are also many!"An Liang affirmed the plan conceived by Yang Siguo.
Although from the perspective of membership coupons, both monthly and annual members may lose money, but will they actually lose money? Of course not!
Because monthly membership Whether they are members or annual members, if they choose to become members of Shengxing Ping An, it means that they are deeply bound to Shengxing Ping An, and at least they will give priority to Shengxing Ping An in terms of travel services.
So the coupons that seem to be losing money are actually To attract users from a long-term perspective, and more importantly, does it have a publicity role?
"Mr. An, we also plan to provide member points service to members. Every Xia Guoyuan spent will earn 1 point, and then the points can be redeemed for coupons and other prizes."Yang Siguo proposed another preferential plan.
This membership points plan will effectively allow members to choose more Shengxing Ping An services. (To read Baoshuang novels, go to Feilu Novel Network!)
"How much are you going to set for the redemption price of the 50% off coupon?"An Liang asked casually
"500 points."Yang Siguo responded without hesitation,"We have made preliminary calculations. According to the scope of the main urban area of Shengqing, the trip cost under normal circumstances is difficult to exceed 150 yuan, which means that the 50% off coupon will most likely not exceed 75 yuan. , so we set a price of 500 points, which is equivalent to providing a 10% discount, and it is a discount, because itineraries using coupons can still earn points."
Earn 1 point for spending 1 yuan. 500 points is equivalent to spending 500 yuan, and then redeem a 50% off coupon for 297. If the trip cost exceeds 100 yuan, the discount will be more than 50 yuan, which is indeed equivalent to a discount. 10% off is still a concept of discount plus discount.
After all, for example, when using a 20% off coupon or a 50% off coupon, points will also be based on the actual consumption amount of the trip.
"So the 40% off coupon is 400 points?"An Liang asked additional questions.
"Yes, the redemption price of each of our coupons is equivalent to a 10% off service in the final calculation. For example, a 30% off coupon is 300 points, and a 20% off coupon is 200 points. We do not provide more than 20% off. Discount services, because the discount perception is too small, it makes users feel nothing."Yang Siguo explained
"In addition, we provide the service of exchanging 100 points for a free starting coupon. The free starting coupon is equivalent to directly reducing the trip cost by 10 yuan. Calculated based on the consumption of 100 yuan for 100 points, it is also equivalent to providing a 10% discount service."Yang Siguo added...
