Chapter 207 The Story Between Brands (4K)

"It's also said above that the actions and achievements of all teams participating in this operation will be recorded. Next year, who will be the person in charge and who will be the manager of our department will all be measured."

After finishing speaking, he continued: "However, you are right. Design outsourcing is not acceptable. I will apply for it and let people from the design department take a look."

It's a pity that he thought of this, and so did others.

As the person in charge of the design department with the least sense of presence, Bloomberg finally gained attention during this period.

But this kind of attention made him feel very embarrassed.

At the beginning of the establishment of Kyushu Science and Technology Company, there were not many places to use art, and the requirements were not high. However, with the increase of the company's product categories and more projects, the design department recruited higher and higher levels of masters. Be more cautious.

When I walk out of my office, I can occasionally meet a big touch who I have taken a class from.

"Morning, Teacher Gu."

"Well, Manager Peng, someone from the software engineering department will contact me..."

"Mr. Gu, we said at the department meeting the day before yesterday that as long as you have completed your job tasks, you can go to the software engineering department to help at other times.

You have a few more icons this week. "

Bloomberg's words stopped abruptly, just because the middle-aged man in front of him flicked his phone.

"The president's office has passed the review."

...

June.

The air-conditioning in all office buildings of Kyushu Science and Technology Company is very user-friendly. It is cool and not cold. However, there are also special low-temperature offices like refrigerator freezers, which are specially designed for employees with hot hearts to enjoy when they go to work.

Public opinion spreads rumors every day, but none of the employees of Kyushu Technology is worried about the future of the company.

In other words, anyone who goes around the Titan Star Park, or goes outside the park to watch Brother Bing patrolling, will have a sense of pride and an unparalleled sense of security in his heart.

Although this company has more rules, for example, you can’t bring any mobile phone without [Boundary Monument] to work, including the Pingguo mobile phone that was sold when you didn’t cooperate with Kyushu Technology, and you can’t drive vehicles on the special list such as Tesla to enter the park. .

But these are not necessary to work in Kyushu Technology Company.

The waving and stopping browsing cars in the park, the self-service bicycles and electric cars that can be seen everywhere, as well as the 24-hour company bus waiting outside the gate of the park, and the company taxis with metered cost prices can all meet the commuting needs of different people.

The company has a motivated and lively atmosphere, access to the world's cutting-edge knowledge theories at any time, transparent and fair promotion channels, and bonuses that are 100 million points more than those given by other company bosses. These are the real reasons that attract them.

During this period of time, Gu Qing is really multi-threaded.

Maybe the administrators can't see him, but the laboratory R\u0026D personnel of various departments can see their big boss frequently.

Although Kyushu Science and Technology Company has been the center of public opinion during this period, what is different is that no ordinary media can enter the Kyushu Science and Technology Company Park, even if a high-powered lens camera is used outside the park to shoot videos of work and life inside the park, it will He was educated with an iron fist by the law enforcement officers of the relevant departments.

Many people in the mobile phone circle, the media circle, and the people who eat melons are waiting.

Wait for that young and energetic Boss Gu to make an amazing move.

Although it was Vice President Dong who spoke at the front desk recently, everyone knew that whoever had the final say in Kyushu Technology Company.

In the mobile phone market, although mobile phone manufacturers are waiting for the discussion meeting held by Kyushu Technology Co., Ltd. on July 1, they are actually making frequent moves behind the scenes.

It is confusing but exciting, and the competition is as fierce as the era when smartphones were contending.

In the fourth quarter of 2018, because companies such as Pingguo and Hanxing also received the blessing of [Boundary Monument], the mobile phone shipments of the two manufacturers, Rice and Opo, dropped sharply by about 30%.

Let the rice full of crisis be full of aggression in the first days of 19. Even at the press conference of Red Rice Note7, Lei Jun shouted the slogan "Life and death are bearish, if you don't accept it, do it\

,"Rice was the first to exit, followed by first- and second-tier manufacturers such as Xiawei, Honor, Meizu, Viv, and Yijia.

Rice Note7, with a starting price of 999 yuan, 48-megapixel dual-camera, colorful design with front and rear double-sided glass, 18W fast charge and 18-month warranty, is simply a hundred-yuan fighter.

The subsequent orthodox flagship of Mi Mi, the starting price of Mi 9 is also set at 2,999 yuan. As the main model of the thousand yuan machine, 20W wireless charging, screen fingerprint, three-camera system, full-screen water droplet, etc., are full of sincerity.

But no matter what, the price is not available, and the rice fans are teased like monkeys.

Although Rice has tried its best to explain the reasons for the shortage many times, in this year's mobile phone manufacturer war, the output of Rice phones is embarrassing.

The world's top manufacturers and think tanks have all seen that rice is strong on the outside but capable on the inside.

The hardware supply chain is an obvious shortcoming of competition. Inviting Qualcomm executives into the management team can only solve the problem of chip shortage. Others such as cameras, display screens, and batteries are all shortcoming.

Compared with the price-effective rice, the high-priced Pingguo is very erratic this year.

For the Pingguo Xs series, the highest starting price was even as high as 12,799 yuan. Even the slightly cheaper Pingguo XR, its price reached 6,499 yuan.

Although the current Pingguo has also installed the customized and optimized [Boundary Monument], due to its restrictions on the permissions of [Boundary Monument], the system optimization, performance acceleration and other functions of [Boundary Monument] are still a bit weaker than other Android phones.

Afterwards, as soon as the products of Dami, Xiawei and other companies came out, Ku Ke was in a hurry.

A series of strategic combinations such as old-for-new, 24-period interest-free, and a price cut of up to 2,000 have been punched down, which has allowed Pingguo's sales to climb.

Then I have to say a big player in the global market, and the Daxia country market despises the small player at the bottom of the chain-Han Xing mobile phone.

Galaxy A7, priced at 2999 yuan, is not "Korean star".

In the past few years, the market share in Great Xia has fallen off a cliff, from one-fifth of the peak period to less than one percent now, just in a few years.

However, as the battle in the semiconductor market weakens, this year Hanxing Mobile seems to have an even more urgent desire to return to the big summer market to make money.

The starting price of Hanxing S10e is 4999. This price has to be said to be very attractive. After all, Hanxing’s S series flagship is the corresponding flagship model of Xiawei and Pingguo.

Other manufacturers are doing things like this, Xia Wei, as the big salesman for 18 years, naturally refuses to give up eating big cakes.

Last year's P20 series was equipped with 40 million Leica triple cameras, and this year's P30 Pro uses a more radical 40 million + 20 million + 800 + TOF four-camera combination design, which is also the world's first RYYB filter array The mobile phone can turn the mobile phone into a night vision device, so that taking pictures at night can achieve the same effect as taking pictures during the day.

The rear four-camera DXO score even reached 112 points, surpassing Pingguo and Han Xing to become the world's number one.

In addition, Xia Wei is not afraid of meat and vegetables. The Mate series and P series have achieved great success in the price range of high-end models. The mobile phones of the N series, Changxiang series and the sub-brand Honor, a sea of ​​mobile phones in the vast offline market, satisfy all kinds of mobile phones. The needs of large groups for the grade and performance of smartphones.

And in the public opinion war, [Boundary Monument] was hung up from the very beginning, and then folding screens and 5G gradually became popular.

Android manufacturers such as Xiawei, Hanxing, and Rice are all starting to promote their own folding screen phones and 5G phones.

As for Pingguo?

The 4G Pingguo ecology is often mentioned as a cliché, just a new bottle of old wine.

After all, Han Xing is not willing to give it a screen, and it is unwilling to use Beijing North's "garbage screen". There are not as many patents on 5G as Xiawei and Qualcomm. This set is booming.

It has to be said that the centipede is dead but not stiff, and Hanxing mobile phone has also improved a little in Daxia. Although Pingguo is limited by 5G technology, it can cooperate with Qualcomm in the future to get a ride on 5G.

Although Xia Wei was boycotted by a certain force, more and more domestic suppliers are giving him confidence in the process of dealing with it.

And the innovative foldable phone...

Gu Qing actually laughed.

Han Xing develops folding screen mobile phones, because they themselves are the world's top manufacturers of OLED screens.

Xia Wei developed a folding screen mobile phone, because they have the backing of Beijing North, and they are trying not to have a good product rate, and the screen can be smashed even if the cost is increased.

Why does Rice also come to this track to play?

He has no patented design, no related technology, and no screen supplier who has been supporting and cooperating.

"As expected of a listed company, it doesn't care about the hardware. When your folding screen goes on the market, I'm afraid Han Xing and Xia Wei will upgrade to the next-generation screen."

While complaining, Gu Qing opened the scroll in his hand.

The black casing and frame made of polymer materials glowed with a faint silver light.

After opening the reel, a tablet with a seven-inch black screen appears in front of your eyes. Press the switch hidden on the side frame, and a color image that is slowly lit up on the screen appears.

With a refresh rate of 120HZ and 2K resolution, a large screen close to seven inches, coupled with the characteristics of high color saturation of OLED, this screen using LTPO technology is simply perfect like a work of art.

"This screen, I sell it for 4999 yuan, it shouldn't be expensive."

For this screen, Boss Gu has expectations for it, probably earning dozens of small goals.

For the 5G that manufacturers are now pursuing, there is no hope, there is no other, there are ghosts.

Although Xia Wei holds a large share of 5G patents, he does not have much decision-making power. This is really thanks to the vote of a certain comprador force.

So Boss Gu doesn't have too many expectations for 5G now.

But at present, both the enemy and our friendly forces are running on this track. In order to prevent the industry from collapsing, he can only help domestic friends to provide hardware support.

Others are still repairing the next track, but he has almost finished running it and needs to hide it for a while.

There is a famous line in Xiuxian's novel: "There is no time in the cave, and there have been thousands of years in the world."

The same is true for scientific research.

In June, when the hot spots of public opinion turned to explosions several times, it passed quietly.

The light of dawn is shining, and July is here.

Kyushu Science and Technology Company upholds the consistent "diligence and frugality" and did not reimburse the trips of several major manufacturers who came to the seminar.

The owners of several high-end hotels in Rongcheng laughed silently.

In addition to the four domestic manufacturers Xiawei, Dami, Yijia and Opo, the manufacturers entering the office building of Kyushu Science and Technology Center today also have domestic manufacturers such as VIV, Meizu and Nobia that have been lagging behind for a year.

As for the foreign businessmen, this time it was Kuke who took the lead. Han Xing, Gu Ge, Suo Ni and several other foreign melon manufacturers arrived.

Some people are arrogant and high-spirited, striding forward; some people are smiling, but the haze in their eyes flashes from time to time;

Yu Chengdong took a temporary ID card, skillfully passed through three security gates, and arrived at the meeting room under the guidance of the front desk.

As soon as he came in, he heard some foreigners whispering gossip.

"This devil company doesn't even allow us to bring mobile phones in."

"Yes, half an hour ago I saw camouflage patrols on the periphery. It was really scary."

Mr. Yu didn't come forward to talk to him. After he sat down in his seat, he began to close his eyes and meditate.

And not far from his seat, a middle-aged man was looking at him.

Lei Jun and Yu Chengdong have known each other for more than 20 years. Although the relationship is not close, they are also leaders in the mobile phone industry.

In 2011, Lei Jun released the rice mobile phone 1. In the same year, Yu Chengdong also officially took over Xia Wei's mobile phone business.

Quite a bit like North Qiaofeng and South Murong.

At the beginning, although the two companies had a large plan, they did not occupy much market share, so there was not much conflict of interest between them.

There will even be some friendly interactions between the two sides.

Lei Jun envied Xia Wei's reserve of technical talents and transformation of achievements.

Yu Chengdong responded: "I envy Rice's teamwork ability and hard work."

But this relationship broke down after the birth of Xiawei's sub-brand, Glory.

In 2014, Honor almost regarded itself as another rice mobile phone.

The same is true for cost-effectiveness and marketing, and even sometimes, the blue is better than the blue.

If there are competing products on the same track, a price war will inevitably break out.

At the same time as the price war started, the company executives of the two brands also started a "swearing war."

Even Yu Chengdong and Lei Jun went off in person, all kinds of diss, and sometimes satirized each other's brand in some speeches and press conferences.

It can often be seen that when Xiawei or Glory talk about their powerful new technology at the press conference, Rice will immediately say: immature technology, let consumers pay for it, this is not the responsibility of a big brand.

Of course, what is interesting is that many of the immature technologies that Rice once said will be used by Rice in its own mobile phones in half a year or a year.

Leaders all end up like this, and loyal users of the two brands will inevitably end up too.

And today, in the conference room of Kyushu Technology Company, the two met again.

No arguments, no hello me hello everyone.

One closed his eyes and meditated, while the other thoughtfully.

Surrounded by executives from other manufacturers, those who flipped through the files and communicated with each other.

PS: Good night, everyone.