Chapter 264: Pingguo's Response

Rice is a listed company, so it needs to stand in the wind.

Innovative products and R\u0026D investment are one of the most important indicators, but as an assembly plant, the profit is too low, so the income from capital investment in R\u0026D cannot be equal or even barely keep up with the income from publicity and marketing. .

This has brought about a stubborn problem. As the industry is making great strides forward, the cost of R\u0026D technology is like a snowball rolling down. Rice’s patent reserve and actual hardware R\u0026D are lagging behind step by step. Now it has become a An "Internet innovation company" that must rely on the wind to win the trust of the market.

Even in an interview, Mr. Lei said that Rice is not a communication company or a mobile phone company, but an Internet company.

Cheng Cheng's coping strategy is also an expansion on this basis.

Rice can’t be made, and it’s impossible to invest so much research and development resources, so just buy it.

At least, Kyushu Technology, as an enterprise of Daxia, would buy system authorization or hardware supply, which would be much easier than negotiating with Han Xing.

In this regard, the senior executives present were quite critical.

For example, Gao Xiang, one of the president's partners, felt a little uncomfortable.

As a former executive of Qualcomm, he has had a high voice since he entered the senior management of Rice Group.

If Kyushu Science and Technology and even Xia Wei also come to Dami, his position in the future of Dami's senior management may be...

So he said: "However, Kyushu Technology's technology has not been tested by the market, and there are investigations by developed countries in Europe and the United States. If we rush to cooperate with it, the lessons learned by Xia Wei still exist. Is our rice well prepared to deal with these incidents?" ?”

Gao Xiang opened his mouth, and another female manager also said: "The hardware stock of this Jiaolong X1 of Suiren Company has already exceeded 20,000 yuan. I don't think our diaosi users can pay for this screen."

As soon as she finished speaking, some executives in the meeting frowned slightly and glanced at her.

Has anyone said this about their core users?

Of course, some people still support the female executive's opinion: "The change of brand positioning does not happen overnight. When we choose suppliers, suppliers also choose us. This is a two-way process."

When the issue of suppliers was mentioned, all the executives present frowned again.

Rice has sent the relevant bill of materials to Hanxing Display, asking Hanxing to provide them with flexible and foldable OLED panels similar to Hanxing's folding screen mobile phones.

In addition to Han Xing, Rice also hopes to obtain the same flexible and foldable panels from LG Display, so that while shopping around, it can also help Rice lower the purchase price of the panels.

As for the domestic display panel manufacturer BOE?

The production capacity of BOE’s flexible and foldable panels cannot even be met by Xia Wei’s family, let alone accept orders for rice.

Originally, there was still hope for the screen supply of Hanxing Display, but for some reason, Hanxing Display’s tone has changed now, and it is directly unwilling to continue to discuss cooperation.

The reasons given are also too straightforward: the purchase price given by Rice Company is too low, and the production capacity of Hanxing Display’s flexible and foldable panels is too low. Coupled with other reasons for business cooperation, this cooperation is out of the question.

Lei Jun looked at these high-spirited executives on weekdays, and now he felt tired in his heart.

The team is too big and the composition is too complicated, so it is not easy to lead.

He played with the Jiaolong X1 in his hand and sighed: "We must get out the folding screen mobile phone as soon as possible, now Xia Wei, Han Xing, and Suiren have finished products, and viv and opo also have related concept products.

Although the negotiations on Hanxing’s side have stagnated, they also gave a suggestion. Xiaxing Optoelectronics, which Hanxing has invested in, now also has folding screen products. If we don’t want to raise the price, we can choose to go to Xiaxing Optoelectronics for a try.

As for the screen of Kyushu Technology, I would like to trouble General Manager Liu of the display department to talk to Kyushu Technology and release the news to the outside world.

As for the system, our MIUI department has just undergone adjustments, and when we need to make efforts, we should still strive to improve our own system ecological environment.

The most important thing for us is the entire ecology, with the system as the core, it is impossible to fake others,

The better the future of rice, the greater the benefits for everyone here. I know that everyone has their own channels, so let's mobilize those who can use them again. "

Mr. Lei made a final decision, and everyone in the conference room nodded unanimously.

They are now also one of the helmsmen of Rice. Apart from considering the forces they represent, they must also consider their own personal interests.

While rice was in a meeting, so were other manufacturers.

Who would have thought that Xia Wei and Kyushu Technology directly created Wang Zha.

The previous smart housekeeper was considered a high-end robotics field. Although everyone was greedy, there was no technology-related interference.

But this time, a folding screen mobile phone was directly made!

Rice is in a hurry, viv is in a hurry, and Apple is actually in a hurry.

Although due to the sudden rise of Xia Wei in recent years, Apple's market share and sales growth have declined, but it is still a big capital with a market value of trillions.

Xia Wei and Han Xing are making folding screens, but Pingguo doesn’t want to do it?

Kuke actually wants to do it even in his dreams. After all, Pingguo has always been the leader in the field of smartphones.

The 3.5-inch full-touch iPhone generation, and the iPhone 5s with capacitive fingerprint recognition. The iPhone X with 3D structured light is a breakthrough brought by Pingguo to the smartphone industry.

How can Pingguo, who pursues innovation so much, not be greedy for the new track folding screen mobile phone?

But, it's really hard for a clever woman to cook without rice.

In recent years, 5G and folding screens have been the hot spots, but Pingguo's technology accumulation in these two fields is very weak, even inferior to some second-tier manufacturers.

When the boat is big, it is not easy to turn around.

Pingguo's style and status make Pingguo have to be prudent. If something goes wrong on the new track and the ship sinks, it will definitely be a devastating blow to Pingguo's stock price.

Watts, the former founder of Pingguo, also expressed his concerns about Pingguo in an interview.

"Pingguo is not a leader in folding phones, which worries me because it's a very attractive new technology.

However, judging from the current situation, software vendors are not friendly to the adaptation of folding screens, and the screen panels are immature. The folding screens of Xia Wei and Han Xing will produce obvious creases after they are used more times. This is a great disadvantage to a complete screen, and it also causes great harm to consumers' perception of use.

We, Pingguo, have been working hard to maintain innovation while thinking about the user experience.

We all know that the moment of innovation comes when we make a change.

So yes, I can divulge a bit, our technical team has been working on something behind the scenes. "

PS: Joking is not nonsense~ Some weird speeches are true.