Chapter 4 Scheme
The Internet is a world full of contradictions.
Some software, obviously only have the function of playing video and interacting, plus algorithm tuning, once it has enough user groups, it can be raised to a market value of 100 billion within a few years.
There are often only two ways to market a new product.
Spend money on publicity, place advertisements, and exchange funds for users.
Excellent quality, word of mouth, win the market by function.
At the beginning, Gu Qing didn't have a deep understanding of the cost of publicity and distribution. It wasn't until Huang Chaoren put the investigation report on his desk that he realized what money was worthless.
"Our one million, even if we don't pay wages, rent servers, or buy equipment, and just spend all of it on a Moments announcement channel, we can only buy two rounds of 5 million exposures in core cities?
Fuck, isn't this a money grab? ! "
An exclamation came from an office in the Xishu University Entrepreneurial Incubation Park.
"No way, traffic is king, and the smell of wine is also afraid of deep alleys. After all, there are too many mobile apps, and consumers can't see all of them." Huang Chaoren shook his head.
Gu Qing ignored him, frowned and thought about it.
For this one million, it will cost one hundred thousand to rent a server, and then tens of thousands to buy office equipment and computers, and then reserve money for salary.
"So with this money, five million impressions is enough."
Seeing this, the three people on the side also frowned.
Today is the day when the land in the incubation area is approved. The four of them stopped by to have a small meeting. How did they know that Huang Chaoren ran to apply for the site during the day? The investigation report caught everyone by surprise.
And just when everyone was frowning.
Bloomberg suddenly slapped his thigh and said, "Can't we go to Weibo, Tieba, and forums to be trolls?"
This sound can be said to be enlightening, and it opened everyone's thinking.
Huang Chaoren's eyes were also bright, and he said excitedly: "Yes, we are a young and small company, why insist on doing announcements like those big companies, isn't it good to post and flood it?"
"I'll draw some emoticons and comics again, using our [Boundary Monument], kicking rice, punching apples, golden bells to protect your information, and Jiuyang magic power to protect your phone's battery."
While talking, Bloomberg took out a pencil from his backpack and began to draw.
When Dong Qi heard this, some successful cases in his memory also popped up.
"The song "My Skateboard Shoes" in the past two years was made popular by the agency behind it by intensively pouring water into the Internet post bar forum. With the experience of this case, we only need to ensure product quality and publicity. If the copywriting is not hated by users, it will definitely succeed.”
"Users, trolls, discounted exposure times, announcements..."
While Gu Qing was chanting these key words, his brain was running at high speed.
"Yes, that's the way to go." Gu Qing knocked on the table, attracting the attention of other people.
"Our recruitment needs to be greatly improved. For the time being, I am the only one who develops software, and Bloomberg is the main force in UI design. Lao Huang, you are responsible for recruiting people and spending money."
"Throwing money?" Huang Chaoren was a little confused.
Gu Qing nodded, and explained: "We must recruit a few old drivers who like to chat and pour water, and post on the forum. quantity.
It is tentatively set at ten to one, that is, if any data has ten effective amounts, it will be commissioned one yuan. These old drivers usually have about a thousand valid data a day, which is equivalent to one hundred, plus a month. The basic salary, seriously, is 6,000.
You can even open tasks to them, let them give the copy to other people, and get a discount for one level.
If we spend 500,000 yuan, we can get at least tens of millions of effective exposures. After all, water posts are not read by one person. If you post water on popular posts, you can easily get thousands of exposures.
What do you think? "
After Gu Qing finished speaking, he looked at the others.
But without waiting for Huang Chaoren to talk to Bloomberg, Dong Qi took the lead and said, "As a financial manager, I need to ask a very important question, how to calculate their effective amount? After all, it is too common to open more trumpets to brush posts. "
"Is there still time to ask? We can't do this for a long time."
Just one question after another.
After a heated discussion among the four, it took several hours to complete the publicity and promotion plan.
The first phase of promotion funds: 500,000.
The first promotion period: one month
Goal 1: The number of installed software users will reach more than 100,000.
Goal 2: [Boundary Monument 1.0] At least squeeze into the top ten of the top ten application platforms such as Android App Store, 361 Mobile Assistant, and Qiandu Mobile Assistant.
The market feedback was excellent, so we stepped up contact with major mobile phone manufacturers to sell software customization and optimization services for special models.
"We are not allowed to have advertisements for ordinary users who use software, so in the early stage, we need to cultivate enterprise users and get funds from major mobile phone manufacturers."
After the discussion was over, everyone started to write promotional texts again, and they were busy until two o'clock in the afternoon when they were hungry and growling before they came back to their senses.
As the big boss, Gu Qing patted his chest and said generously: "Let's go, the cafeteria is full!"
Huang Chaoren wailed, and then took Dong Qi and Bloomberg to the small restaurant in the cafeteria and ordered a menu.
Time slipped away slowly in such a busy and fulfilling way.
Xishu University’s Entrepreneurial Incubation Park is actually a joint project of several universities. It is located in the central area of the three pillars of Xishu University, Xishu Academy of Fine Arts, and Xishu Institute of Communication. There are three buildings and one square.
The three major colleges and universities provide basic services, and successful alumni and entrepreneurs, as well as college experts and professors provide various business guidance.
Promote the entrepreneurship of college students and drive employment, help college students start their own businesses and attract investment, combine with the transformation of scientific and technological achievements, and combine with the introduction of talents...
Gu Qing still remembers the speech made by relevant school leaders about the business incubation area. The main reason is that the various kinds of help mentioned later saved him a lot of money. The 300-square-meter office area can accommodate dozens of people. .
May tenth.
Today is the first day of the official office of Jiuzhou Technology Co., Ltd., and the people recruited a few days ago also signed the contract today and became the trial employees of Jiuzhou Technology.
Gu Qing and the other three called everyone to the conference room downstairs at a predetermined time for a meeting to let everyone get acquainted with each other, and arrange personnel appointments and the next work content.
In the conference room as big as a lecture theater, there were more than 20 college students in casual clothes, which seemed very sparse, but Gu Qing stood in front and looked at the green faces of everyone, but felt a kind of youthful vitality.
He said from the heart, "Thank you very much."
Then he bowed, not only thanking everyone for coming, but also thanking the silver disc in his mind.
