Chapter 41

Prices such as pre-sale price, initial launch price, event price, and hot sale price are the areas where financial knowledge is really needed.

The pre-sale price is usually relatively low and reasonable. The initial price is generally a little higher than the pre-sale price, which is a relatively normal price, and the event price is a matter of opinion.

The selling price is good enough. The event price and the hot sale price are the prices of various price increases. No matter how you use coupons, it is impossible to lower the pre-sale price. Even if the quantity of goods is insufficient and the demand is large, scalpers The profiteers will even speculate to make a lot of money.

Of course, if the product quality is good and the sales volume is impressive, then the pre-sale price and the initial price will become the IQ appraisal price, and the products hoarded by scalpers will suffer a small loss.

Some products are pre-sold for 3,000 yuan, and the hot sale is 1,500 yuan. It's cut in half in half a year. It's so exciting, just like speculating in stocks.

The home appliance market is even more so.

A certain brand of air conditioner that sold for 4,000 at the beginning of the year sold for 5,000 in the early summer, and then there were quality problems.

And how much should the smart home appliances produced in your own factory cost?

For example, a small intelligent sweeping robot, the first 998, make friends?

It's not impossible, although the price is close to the cost, but with an upgraded version of 1500, you can still make money.

Such pricing is a bit too cost-effective, affecting the brand?

Then come out an exclusive version of 6600 Xia Yuan, the machine casing is inlaid with diamonds, and it shines brightly under the lights at night, which is stylish enough.

"Get another first-sequence factory collector's edition, and recharge nine thousand ninety-nine in faith? Wouldn't it be too much of a loser?"

Well, print the pattern of Guardian No. 1, use some special materials, and send a badge and avatar frame to the buyer's [Boundary Monument] account?

This calculation is a bit interesting, after all, nine thousand and nine out of ten units are enough to leave the factory, hang them in the shop, sell them when someone buys them, and no one buys them, and they don't take up space when they are hung up.

Just thinking about it like this, [Xuanwu] recorded his master's thoughts seriously and responsibly.

The next day, Vice President Dong was sitting in the office, facing the price that Boss Gu had arbitrarily customized, his eyes twitched.

Titanxing series small sweeping robots: the basic model is 990 Xiayuan, the upgraded version is 1500 Xiayuan, the exclusive version is 6,060 Xiayuan, limited to ten units, and the first serial collection edition is 9999 Xiayuan Yuan.

Titanium large-scale sweeping robot, the basic model is 2,500 Xiayuan, the upgraded version is 5,000 Xiayuan, the exclusive version is 9,999 Xiayuan, and the limited edition of ten units is 10,000 Xiayuan.

Titanxing smart dishwasher desktop medium-sized 3,000 Xia yuan, large 5,000 Xia yuan, built-in at the same price, the exclusive version 13,000 can wash 14 sets of utensils, limited to 10 sets of the first series, five types of collection editions, The unit price is 20,000.

After a long time, when the wolfberry water in the thermos was not steaming, Dong Qi said in a daze, "Boss Gu, are you playing house?"

"Ah? No, am I serious about setting the price?" Gu Qing said puzzled.

Snapped!

"Woo." Dong Qi withdrew his wrist that was hurt by the computer desk, and took a deep breath.

"If you're not playing house, then what do you want to set this price for?

Either it will fall to a low price that is as fast as the cost price, or it will be a high price that is as high as the sky!

If we go out at this price, consumers won't spray us to death?

Our brand stinks!

Back then, Haiyan smashed refrigerators because of quality problems, should we smash signs because of pricing? "

Dong Qi's voice became more and more high-pitched. Fortunately, Gu Qing's office has strengthened the sound insulation...

"Don't worry, I will abide by the bet and will not renege on my debt."

"Is this a problem of gambling? It's a problem of price targeting customer groups! We don't have as many 'clients' as Dubai's local tyrants in Daxia. With your positioning that is so high that it's amazing but low enough to lose money, will consumers pay for it? Of course I I can be sure that the sales of the sweeper person's 900 yuan and 2500 yuan will definitely be good.

After all, it really doesn't make money. "

"Ann, do you think I didn't think of it? But have you ever thought about it? Our brand is not well-known, and it sells at normal prices in a short period of time. Without word-of-mouth fermentation, there may not be good sales.

Low-cost sweeping robots can win users, but the demand for small parts such as special garbage packaging bags and rag brush heads will not end with a single order.

We sell cost-effective products at low prices, and we can also sell parts to return blood and make money.”

This statement comforted Vice President Dong, and he told the managers of the factory the next day.

Step up production and stock-up, especially the small intelligent sweeping robots of the Titan Star series. From August to mid-September, the entire production line will mainly make this product.

After the arrangement was clarified, the factory, which was originally calm, gradually became more alive, like a giant beast waking up.

The raw materials purchased under the order, and the parts produced by the foundry are shipped to the production workshop.

Industrialization and intelligent manufacturing industrialization allow products to be manufactured more efficiently.

During the intensive production, the advertisements of each product were also placed on the official website and third-party e-commerce platforms.

The pre-sale price has also been announced, and the full line of products is 10% lower than the original price.

That is to say, the cheapest Titan Xing small-scale sweeping robot only sells for 900 yuan. After the pre-sale period, you can use the red envelope discount during the event time to use up to 50 Xiayuan, which is 940 Xiayuan.

Counting the free shipping cost, Boss Gu can pat his chest and say: "The camera and electronic sensor components are all good OEM products. You can check the price. I, Gu, don't make any money!"

While he was busy working with his team on the follow-up home appliance product development, an explosive news soon spread in the home appliance circle.

"There is an idiot rich second generation who bought a factory and sold sweeping robots at cost price! It really doesn't make any money..."

"Boss Lei: Let's make friends?"

"Make a hammer friend. Our factory is the supplier. After calculating the whole machine, the labor costs and the factory's fixed expenses add up, and even lose money."

"I found out, this company even went to Pudong to participate in the expo!"

"That is to say, this company is not a leather bag company?"

"The purse return company upstairs? Have you ever used [Boundary Monument]? It is the product made by the company that produced [Boundary Monument]."

"Tsk tsk, did this boss make money from [Boundary Monument], and then spend money to destroy the market?"

"Splash money, let's see how he smashes it, [Boundary Monument] is free, how much money can he make to smash it?"

Discussions among people in the circle started in various small groups.

But when the big buddies who used to drive in the group saw this price list, the heat started to stir up.

Because they are tourists who have seen the technical capabilities of the products at the expo, when they saw the pre-sale price of the two sweeping robots of more than 900 and more than 2,000, many people simply paid and got on the car.

In less than three days, the pre-sale of 1,000 small sweeping robots was sold out, and the 500 large sweeping robots were also sold out.