Chapter 424 What about cards?

Xia Wei is in a meeting, and Rice is also in a meeting, but the content and atmosphere of the two meetings are somewhat different.

Mr. Lei sat at the main seat, and the left and right columns were the generals of the system software and rice hardware suppliers.

The discussion scene also has its own tone and opinions.

"Pingguo is not only a candy bar, it even has a price of 5,000, which is a threat to us."

"What kind of threat is this? Although our curly screen failed, the normal version of MIX 4 is selling well, and as long as users install the Gonggong system, the fever will be greatly relieved."

(￢￢)? Hong Feng, the person in charge of MIUI, suddenly changed his face.

"MIUI is already at the top level in the world's Android mobile phone system. If the hardware design is not too rough, the rice mobile phone will have taken off the hat of heat."

As soon as these words came out, many senior executives looked pale, and even Lei Jun was stunned.

Rice started out on the basis of cost-effectiveness, and has always been at the forefront of manufacturers when it comes to stacking hardware.

Hardware design question?

No one took this pot, and no one wanted to take it.

However, Gao Xiang, the president and partner, was very dissatisfied. He was a former Qualcomm executive, and now he is the top five in the senior management team of Rice.

Then he said: "Product design does not happen overnight, just like the current notebook computers, the more high-end chips and graphics cards are equipped, the more difficult it is to do power consumption and heat dissipation. The trade-off made by the weight of the body is to increase the weight of the body, and our mobile phone hardware design cannot break away from this shackles, may I ask Mr. Hong what advice?"

Although Hongfeng is engaged in system software, he has been in the mobile phone industry for so long, so he is a layman. He said bluntly: "Pingguo, HiSilicon Kirin, and Kyushu Technology, the chips of these three companies have a lot of problems in terms of heat dissipation and power consumption. , has already set an example.”

Gao Xiang replied: "Hisilicon Kirin's CPU is indeed not weak, but the GPU performance is stronger than Snapdragon, and can the latest high-end chips of Pingguo and Hisilicon Kirin be supplied to other companies? And Kyushu Technology's Chenxing Chip, can we get it?"

Having said that, it is the end of the point.

Lei Jun looked at this mess, and his heart was even more eager for the car manufacturing industry.

How good are the two projects of new energy vehicles and smart cars, and the chips they need are not as hard as they are now. , There is no foundry at all to make rice.

Look at TSMC next door. Even if the price is reduced and all production capacity is given to Pingguo, it does not give HiSilicon Kirin a posture. You know how difficult it is to manufacture chips.

This is the second time that Dami has gathered many senior executives and discussed for a long time with no results.

And the interior of Pingguo is actually not so peaceful.

This year's Pingguo 13, although the Pro and above models support 120Hz high refresh rate screens, it has caught up with the flagship phones of the Android camp. But the most intuitive appearance has hardly made any progress, not to mention the curly screen in the concept, and even the folding screen has not been done.

Cook called some executives for a small meeting and took out the documents summarizing the pre-order data in various regions.

The executives in charge of marketing announcements looked relaxed anyway, because they already had these data.

The price has been reduced without increasing the volume for several years, which has given them many favorable conditions.

After all, these special-shaped mobile phones with curved screens and folding screens are sold at the price of 10,000 yuan. In terms of price, these special-shaped mobile phones are not a track.

The people in charge of Pingguo chip development also looked relaxed.

The Pingguo chip has always been the highlight of the previous iPhones, especially this year's 13 series equipped with the latest A15 processor, using TSMC's N5P technology, which is the second-generation 5nm process technology, and the new six-core central processor, which has improved performance compared to the previous generation A14 At the same time, it can also reduce the overall power consumption.

In addition, the 5G baseband uses Qualcomm's latest X60 5G baseband, and the network communication capability is more powerful than the previous generation.

As for the senior executives of the Pingguo iOS system, they are also in the state of dead pigs who are not afraid of boiling water.

Today, the work of cracking the Gonggong system is still going on, but no one has expectations for this project. After adding a lot of Indian ↑↓ high-end talents to the ios system department, although it is impossible to crack the system of Kyushu Technology , but it has achieved a lot of imitation of functions.

Perhaps this is a blessing in disguise. Today's Pingguo system and ecology have made considerable progress compared to the state before the Gonggong system came out.

It can be said that the amount of work done in two years and five years.

It seemed that everyone thought it was very good, but Cook had a gloomy face.

After everyone browsed through the document, he said a few minutes later: "This year's pre-order data has increased by 20% compared with previous years, but this is not the point, because the resources we invested in publicity and distribution have increased by 100% compared to previous years. 50/50!

In other words, I am very dissatisfied with this result, and the board of directors will not be satisfied after seeing it! "

After the words fell, some senior executives who were still smiling immediately pursed their lips and lowered their eyebrows.

But this is not over yet, Cook said like a machine gun: "Has the experimental product of the curly screen been made? When will the foldable screen on Han Xing be mass-produced? Their semiconductor losses are like that. Don't want money anymore?

Google wants to use technology to upgrade bundled software developers and isolate the Gonggong system, but now it seems that not only is it ineffective, but the software after the installation package has been shrunk down runs more smoothly on the Gonggong system than on the Android platform. Our IOS How is the department responding? "

grunt.

Some people couldn't bear the pressure and swallowed their saliva, but maybe they were too nervous, which made the sound from their throats a bit loud.

Everyone is looking for the reputation, who is not the R\u0026D director of the iOS department?

It is also embarrassing for this talented executive who graduated from a prestigious school and has many honors.

Facing Cook's hawk-like gaze, he took a deep breath and said: "After encryption and underlying compilation, the integration degree of the IOS system software and hardware is already higher than that of the Gonggong system under normal conditions, and this has also increased The stability of the entire system, the mobile phone will not crash or not respond as often as the Android system.

Although the interface of the Gonggong system is simple in design, its appearance and ease of use are no longer as beautiful as ours.

Thanks to large capital investment, iOS currently has the most applications among all mobile operating systems. There are thousands of apps in almost every category, and there are many high-quality applications, which is unmatched by other mobile operating systems. "

Cook listened to the report with sharp eyes, but his heart was full of anger.

The stability of iOS is stronger than that of Android and Hongmeng, but in his own actual experience, it is still not as good as the Gonggong system.

As for the beautiful interface and many applications?

The Gonggong system is compatible with the software of the three major platforms of Google, Pingguo, and Hongmeng. Who can have more software than it?

Now Pingguo, is there any advantage?

What about our cards? !

PS: The call came - just a little late.