Chapter 359: Top Sponsors

Montevideo has a pleasant climate, spring-like weather all year round, with green trees and colorful flowers all year round. It is known as the Switzerland of South America and is one of the most beautiful cities in Uruguay and South America. The Prado Park is the oldest, most famous and most beautiful park in this most beautiful city.

Walking in the park, roses can be seen everywhere. Because Prado Park has planted more than 800 kinds of roses, it has become the favorite place for all lovers in the city, and it also gives the city the nickname of the Rose City.

In addition to roses, the most common thing in the park is couples.

Edinson Cavani and Maria Soledad are one of the many couples. The man has the most popular and fashionable long flowing hair in South America, similar to Batistuta. He is tall but thin, and feels a little bit vulnerable to collision. The woman has a beautiful blonde hair, which is very eye-catching.

The two slowly strolled among the rose bushes, but did not say a word for a long time.

Speaking of their acquaintance, it is really full of fate. They have known each other since childhood. Cavani's father was once a very talented professional player, but because he squandered his talent, he eventually failed to pursue a career in football. However, he became a celebrity in his hometown, working as a manager of multiple competitive sports clubs such as football clubs and basketball clubs, and also running a cleaning company.

Maria Soledad's father was a main player in Cavani's father's basketball club, so the two children knew each other early, but they didn't have much contact until later, when Cavani came to Montevideo and joined Danubio Club to play football, and Maria also came here from her hometown to study at university this year, and the two met again.

Perhaps because she is two years older than Cavani, Maria always takes it as her responsibility to take care of her younger boyfriend. In addition to taking care of her studies, she is also responsible for taking care of his life and diet. Moreover, he is a greedy cat and likes cheesecake the most. After every game, as soon as he returns home, he must eat this to satisfy his cravings.

"Remember? When we were little and you watched our games, I always tried very hard to score goals, and even wanted to score all the goals. Do you know why? Because there is a rule in the stadium in our hometown that the guy who scored the first goal and the last goal can get ice cream. Others want to fight for one, but I want both!"

When the two began to live together, Maria asked why he liked cheesecake so much, and Cavani explained with a smile.

In Maria's view, this is a little boy with a very strong childish temper. She even thinks that the reason why Cavani has such good football skills is probably because of his greed.

"If you become famous in the future and win the World Footballer of the Year, the first thing you have to thank must be ice cream!" She often teased him with this, and then the two always quarreled.

In Maria's eyes, Cavani seems to have no major shortcomings except for his greed, especially on the football field. Although he is very thin, he works very hard, because he always says that his father has been constantly warning him since he was a child, not to be as casual and indulgent as he was when he was young.

Perhaps because he had played in the competitive clubs managed by his father since he was a child, he knew from childhood that football is a team sport that requires coordinated operations, and he was very desperate. Once he stepped onto the football field, he would forget everything and try his best to win the game.

Oh, and he is a person with a perfectionist complex. He cannot allow himself to make mistakes, both on and off the football field, but this is more for himself, and he is more tolerant of others.

Maria often comforted him for this, saying that this would make his life harder than anyone else, but he remained the same.

However, in recent days, this usually positive and cheerful little boy fell into silence because he encountered setbacks.

This matter started in February 2006, when the Danubio Youth Team went to Italy to participate in the Viareggio Cup Youth Invitational Tournament. This international youth team event mainly targets clubs and is as famous as the Amsterdam Youth Championship in the Netherlands, the Catalonia Youth Championship in Spain, the Montague Cup Youth Championship, the Toulon Cup, and the Qatar Youth Eight Nations Tournament.

There are two club youth teams in Uruguay that participated in this event, one is Danubio from the Uruguayan First Division, and the other is Juventud from the Uruguayan Second Division.

The Uruguayan Football League is not as good as Brazil and Argentina in South America, and Danubio is not a top team in Uruguay, but this team has produced many stars, such as Recoba and Ruben Sosa, both from this team, and many Uruguayan stars have achieved certain results in Serie A.

So, at that time, Danubio came to Italy with a yearning for Serie A, but the result was that the unknown Juventud won the Viareggio Cup, and this is the only non-European team to win the Viareggio Cup, which attracted a lot of attention at the time, especially to Juventud's main center, Sebastian Ribas.

This tall, strong and powerful center forward with solid footwork is seen as a future superstar with the potential to become the new Adriano. Many teams have invited him, including Inter Milan, which Cavani favors.

Inter Milan's scouts had also paid attention to Cavani and came to Uruguay to investigate him, but the club was disappointed with the 500,000 euros offered by Danubio, saying it was too expensive, because Juventud only offered Sebastian Ribas 1 million euros, which could be negotiated.

In the end, Inter Milan took away the MVP of the Viareggio Cup, Sebastian Ribas, from Uruguay for 900,000 euros, and Edinson Cavani had to stay in Uruguay. This was undoubtedly a painful blow and lesson for Cavani.

In terms of height, he is not inferior to Sebastian Ribas, and in terms of footwork, he is worse than his opponent. The reason why he is not as strong as Sebastian Ribas is that his body is not strong enough, which makes him suffer when he meets some European youth teams in Italy, so his performance is not ideal, which is also Inter Milan's biggest worry about him.

And this incident also made Cavani try to ask himself for the first time, is he really not as good as Sebastian Ribas?

"Let me tell you something!" The young Maria smiled and took Cavani's hand. The two of them sat in the middle of the roses, which was a romantic and poetic scene, especially for this little girl whose smile was no less than that of the roses.

Cavani finally raised his head and looked at his girlfriend. He knew what she was going to do.

"I heard that there were two big news in the Premier League recently. Your idol, Ruud Van Nistelrooy, may leave Manchester United!" The little girl introduced this news with a smile in her crisp voice. Perhaps stimulated, Cavani is not paying much attention to sports news now, but Maria is more concerned.

Van Nistelrooy has always been Cavani's goal and idol. He admires the Dutchman's scoring ability in the penalty area very much. He even hopes that he can take Van Nistelrooy as his development goal. He has been imitating Van Nistelrooy.

Hearing the movement of his idol, Cavani sighed, because he was worried that Van Nistelrooy might go downhill because of this.

I believe it is not just him, but also the concern of all players who like Van Nistelrooy in the world, because he is already 30 years old.

"The second news is that the head coach Ye Qiu you admire has returned to the Premier League!"

As Maria said this, Cavani was stunned and said the first sentence after arriving at the Prado Park, "Really?"

"Of course!" Maria laughed, "I read the newspapers constantly reporting that he was going to buy a Premier League team in North London, which seemed to be called Tottenham. It is said that he spent several hundred million. He is really rich!"

Listening to Maria's words, Cavani took out the Zeus mobile phone in his pocket and played with it in his hand like a treasure. This was bought when he went to Italy to participate in the Viareggio Cup at the beginning of this year. At that time, he bought two, one for himself and one for Maria. Both of them loved it.

"Of course he is rich, because he is our leader!" Cavani said with a smile.

Maria was happy to see him smile, "Didn't you say that he is a great coach?"

"Of course! Our coach often says that Ye Qiu is the best head coach in today's football world. I also think that he is the best!"

"Or you should learn from that guy called Frank Ribery and go directly to North London to find him. Didn't Ribery get noticed after he went there?" Maria didn't know much about football and was a little naive.

"Tsk, it was Ye Qiu who found Ribery first, and then the Frenchman went to London on his own. However, it would be great to play under Ye Qiu. I heard that he only signs the best and most outstanding players!" Cavani said with envy.

"You're just dreaming!" Maria made a face. Anyway, Cavani was in a good mood, and the two could joke again.

Cavani suddenly became as vicious as a hungry wolf pouncing on a little lamb, and Maria was so scared that she ran for her life.

The couple chased each other in the rose bushes, and there was a constant crisp and hearty laughter, full of vibrant hope.

The two were having so much fun that Cavani didn't even notice the phone in his pocket was ringing.

Half a year ago, when Vodafone CEO Alan Sarin appeared in England, a shocking news came out immediately afterwards. Manchester United, which had just been acquired by the American consortium Glazer family, announced that it was abandoned by Vodafone. The two parties terminated the sponsorship contract in advance, and Manchester United lost a coveted income every year.

Many people were wondering why Vodafone abandoned Manchester United, but soon after, Vodafone announced that it would fully sponsor the European Champions League starting from next season. They used this platform with more than 4 billion fans to promote their 3G business.

Manchester United also felt very sorry for losing Vodafone, a wealthy sponsor, saying that even though they had tried very hard to win, Vodafone finally made the decision to terminate the sponsorship contract.

Many people analyzed that one of the important reasons why Vodafone gave up Manchester United was that their company's goals had changed. One of the important evidences was that when they sponsored F1 racing, they left Ferrari, which was firmly suppressed by Marlboro, and switched to McLaren.

According to analysts, Vodafone made this choice because they know very well that when selecting suitable targets for sports sponsorship, competitive performance will never come first because of the three major principles of sponsorship. First, whether the sponsorship can Integrate with sales and make progress together. Secondly, whether the sponsored object can match and enhance the sponsor's brand value, and finally, whether the sponsored object has the ability to lead the brand forward.

For this reason, Vodafone gave up Ferrari and chose McLaren, and gave up Manchester United and chose the Champions League.

But what no one expected was that Vodafone, which still chose to break up despite Manchester United's hard pursuit half a year ago, took the initiative to find North London half a year later and called Eliza Moon's mobile phone, hoping to sponsor the trust. Tenham Hotspur started negotiations with the club and offered a very sincere price of 40 million euros over four years.

Like the Adidas contract, if Tottenham Hotspur's performance improves, they will also increase the sponsorship fee appropriately.

After returning to London with a full load from Italy, Ye Qiu was surprised by the sponsorship contract placed in front of him by Eliza Moon, because he originally thought that the negotiation would take a long time, but what he didn't expect was that the negotiation would be so easy and quick.

Forty million euros in four years, this is a lot of sponsorship money, even a lot more than Tottenham Hotspur’s previous sponsorship. Counting Adidas’ sponsorship, Tottenham Hotspur every year The income from these two sponsorships alone is nearly 7 million euros higher than during the Levi period.

"Don't be surprised!" Eliza Moon sat in front of Ye Qiu, her smile was very moving. Now she is about to run away from home. Although she is still well maintained, she lacks a bit of the innocence of a girl. But her whole body exudes the intelligence of working women and the wisdom of mature strong women.

Perhaps, in front of others, he would be a little more arrogant, but in front of Ye Qiu, he had never seen it at all.

"You know, Vodafone's situation this year has not been ideal. Their stock has been falling. The main reason is that after Arun Sarin came to power, the pace of globalization has been too fast, which has led to internal problems within the company. There are some problems, but in the final analysis, they are still a well-known company in the world and they just need to make adjustments.”

Ye Qiu knows a little about this. He has also read a lot of business management books recently, because he is not only a head coach now, but also the owner of a club and a big company. He needs to learn more. thing.

"Zeus Mobile has always been a growth point that they attach great importance to. Did you know? In the United States, within half a year, because it obtained the exclusive agency rights of Zeus Mobile for the next two years, AT\u0026T's 3G business has grown by leaps and bounds and is constantly catching up. Competitors, and even if his opponents launched Nokia, Motorola, and many mobile phones, they could not resist the attack from Zeus Mobile!”

To say it is overwhelming is an understatement. It is simply invincible and sweeps across all smartphones!

"You have seen how hot sales are in Europe. Operators including Vodafone, O2, Orange, etc. all hope to have more and broader cooperation with us, and even hope to obtain exclusive agents in the future!"

After listening to Eliza's words, Ye Qiu chuckled and shook his head: "Do I seem to be such a stupid person?"

Ye Qiu has always felt that for smartphones to break through, they must break the restrictions imposed by operators on mobile phone manufacturers. This is true in North America, Europe, and the whole world. Only in this way can the benefits of Ye Zi Technology be maximized.

Why is Intel so strong? Because they are the only chip company, AMD cannot give them much competitive pressure. The real competition is the hardware manufacturers that produce chips, and all the competitive pressure is on their side.

The same situation exists for Microsoft. They don't have much competitive pressure because the pressure is all on the computer manufacturers.

Ye Zi Technology will do the same now!

"You are not stupid, but they are not stupid either!" Eliza laughed, "Vodafone's calculation is very shrewd. Sponsoring Tottenham Hotspur is equivalent to sponsoring you. From now on, they can do it openly. Use your banner to advertise and use you as a leader to attract Zeus mobile phone enthusiasts and promote their Zeus mobile phones and 3G networks around the world.”

After hearing this, Ye Qiu thought about it and realized that this was really the case.

"Don't feel like you're at a disadvantage. I'll help you sell mobile phones, give you a share of mobile phone and data traffic, and give you a sponsorship fee of 10 million euros a year. That's enough!" Eliza knew that Ye Qiu would definitely say that he was a big loser. At a loss, he immediately stopped him with a smile.

"No, I think this matter is of obvious benefit to us, especially Tottenham Hotspur!"

Eliza nodded, "Vodafone has always sponsored the best in the industry, such as the UEFA Champions League, and Ferrari before. Even if it is now converted to McLaren, it is actually still very good. Signing with them , which has virtually enhanced Tottenham Hotspur’s influence.”

When she said this, Eliza Moon laughed, "The jersey sponsorship is Adidas, and the chest advertisement is Vodafone. This is simply the configuration of a wealthy team!"

Ye Qiu couldn't help but nod after hearing this, "I think, since we want to cooperate in this aspect, it's better to go one step further. We can directly create an APP based on Tottenham Hotspur and make it available for public download. It includes football Some of the team’s game videos, training videos, star interview videos, as well as some daily announcements and news, even message boards and forums, etc. are all fine!”

After Ye Qiu took charge of Tottenham Hotspur, he has decided to rebuild the team's official website. He has always had the idea of ​​developing into the mobile phone field. APP application is undoubtedly a good choice.

As for watching videos on mobile phones, this is not new. Zeus mobile phones and many mobile phones can do this. One of the conditions of Vodafone’s sponsorship of the Champions League that is very attractive to UEFA is that it can directly use Vodafone’s network to broadcast the Champions League live on mobile phones.

"It's a good idea. I'll find a few people to do it and promote it. And I think we can increase more daily interactions with fans, especially fans who use Weibo and FACEBOOK around the world. When WeChat comes out, you can also add voice !”

Eliza is also a shrewd person, she can tell the truth at first glance and draw inferences from one instance to another.

After signing this contract, Ye Qiu also felt relieved, finally completing another major event.

But he has another big thing to do next.