Chapter 363 Brazilian Magic Wing

"It seems that London is not as scary as you said!"

We were still sitting on the plane flying from Spain to London. Daniel Alves looked out of the window of the plane. What he saw was London under the strong sunlight. It looked shining, as if it was covered in a cloud. Layer of golden light.

"What a beautiful city!" Alves said to his agent Jose Bastet with a smile.

Not long after, they appeared in the departure hall of Heathrow Airport and saw a fat man standing at the entrance of the hall, holding a piece of paper with Alves's name written on it in pen. It was just a word, it was a bit ugly. .

"Hello, Mr. Shepas!" Alves walked over and stretched out his hand towards Roland.

"Hello, Daniel, Jose!" Roland immediately greeted the two of them, "The car is outside, please come with me!"

After getting in the car, I immediately drove from Heathrow Airport onto the M25 Ring Road, and then drove all the way.

Along the way, Roland Shepas kept talking to Alves, who was sitting in the back row, and asked about some of his situation, such as whether his family would also come, how many people there were in his family, and their life. Habits, etc., these are all to help him find a house. This is also a new policy implemented by Tottenham Hotspur after Ye Qiu came to power.

After all, players are the core assets of a club. Serving the players well and letting them play wholeheartedly on the football field is what all football clubs should do, but it has always been ignored.

Alves was a little surprised by Tottenham Hotspur's move, but he also admired it very much, because he was worried before that he was not familiar with the place where he was born. When he first came to London, looking for a house might become a problem. It's a difficult thing, but now it seems that there is no need to worry, because Tottenham Hotspur is already prepared for this.

M25 is the outermost ring highway in Greater London, passing just north of Enfield. Looking from the highway, you can see from a distance that in the vast and empty north, there are engineering teams conducting inspections and explorations, and there are also excavations. Machines are in the process of widening the river channel.

"That's our new training base Theobald, which is expected to be put into use in a year!" Roland introduced to Alves and Alves with a smile while driving, "We have bought all that large area. The total area reaches more than 1,500 acres.”

"More than 1,500 acres?" Alves didn't have much idea of ​​the area, but his agent Jose Bast was surprised when he heard it. This area is too big. If it were placed in Europe, I'm afraid it would be too big. The biggest one, right?

Alves also lamented the club's generosity from the agent's exclamation, "Can such a large area be built in one year?"

"Don't worry, the club has already planned for this!" Roland said with a smile, "We plan to do it in two steps. One year later, we will first arrange for the first team to enter, two years later, the youth training camp will be established, and three years later, the overall greening and facilities will be completed. By then it will not only be a five-star modern training base, but also a very beautiful, exquisite and graceful garden.”

"Garden?" Alves smiled.

"Have you seen those excavators? They are widening the river. This is a dense forest. Hertfordshire used to introduce a tributary from the nearby River Lee for irrigation. However, it is now abandoned, but the tributary is still there. exist."

The River Leigh is the area where the Olympic venue Leigh Valley Whitecaps Center is located. This is a long-standing river channel that flows from north to south into the Thames. There are many tributaries along this river, which directly drives irrigation along both sides of the river. It is a very important river.

This river named Theobald is one of the tributaries of the River Lee. What is interesting is that it almost surrounds the entire piece of land purchased by Tottenham Hotspur in a rectangular shape. But there is a narrow tributary running across the middle, like a falling Japanese character, and there is also a small artificially dug lake in the middle.

Ye Qiu and Eliza both felt that this was definitely the best protective wall, so they decided to widen and strengthen the river, leaving the surrounding trees behind to form an excellent natural barrier, because once it was built, anyone could There is only one way to enter Theobald's base, and that is the main gate.

Not only that, Ye Qiu also decided to expand and transform the lake in the middle of the Japanese character to make it the finishing touch of Theobald Base. He also hired a professional architectural design company to plan for Theobald Base. The architectural design of the German base must be integrated from the overall layout to the architectural style.

Ye Qiu has always felt that Jonathan Ivey's design style is very suitable for him, and this guy also designs his own house and decoration, so this time Ye Qiu specially asked him to participate in this design.

Of course, doing this will inevitably lead to budget overruns for the entire training base, but Ye Qiu said that he must do it no matter what, because money can't buy a good heart. He has always been like this, either don't do it or do it. Just be the best.

During Roland's introduction, Alves and Bast were both surprised because they discovered that Tottenham Hotspur were willing to invest nearly 100 million euros for a training base. It is conceivable that this training base How luxurious the base will be. It is said that after it is completed, it will be the top training center in Europe and even the world.

After looking at each other, Buster, the agent who had been a little reluctant to let Alves transfer to Tottenham Hotspur, has now changed his mind a little, because he really found that Tottenham Hotspur is now rich.

In fact, they don’t know that Ye Qiu gradually found that he didn’t have much money.

It cost 200 million to buy the club. After consulting several construction companies and considering the prices they gave, Ye Qiu felt that the initial budget for the new training base was 70 million euros, but with his picky and high-demand personality, it is estimated that the budget will definitely exceed, but how much is unknown.

In the transfer market, Tottenham Hotspur is profitable, but Tottenham Hotspur is currently preparing to negotiate with the London City Government to cooperate in the construction of the London Bowl. If the deal is really reached, Tottenham Hotspur will have to invest at least 200 million euros in this transaction, so that it can get this stadium and some surrounding land after the Olympics.

In addition, Tottenham Hotspur must give up the White Hart Lane Stadium in exchange.

In addition, the daily operation of the club must be considered. The salaries of players, staff and workers are all things that Ye Qiu must consider and bear. Although the sponsorship funds from the two major sponsors, Adidas and Vodafone, are about to arrive, the team's marketing department has also begun to operate on stadium advertising and other aspects, and it is expected that a considerable amount of income can also be obtained.

The season ticket sales for the new season are very ideal. Ye Qiu's arrival and the team's operation in the transfer market this summer have made many fans look forward to Tottenham Hotspur in the new season, so the season ticket sales and VIP box reservations are very ideal. Here we have to thank the previous few, because they demolished part of the east and west stands and transformed them into VIP boxes.

Although Tottenham Hotspur's season ticket sales this season are very ideal, part of the reason is that Ye Qiu did not increase the ticket price.

This year's Premier League ticket prices are generally rising. Chelsea's lowest season ticket has risen to 650 pounds, and the highest is 1,050 pounds. Arsenal's lowest is 840 pounds, and the highest is 1,724 pounds. Manchester United is relatively low, and the season ticket has reached 500 pounds and the highest is 650 pounds.

Tottenham Hotspur is located in London, where the price level and consumption capacity are definitely higher than those of Manchester and Liverpool in the north, and the cost of operating a team here is definitely higher, so the ticket prices of several teams in London have always been higher than those of teams in the north.

Even though Tottenham's tickets have not increased in price this season, the lowest price is still 510 pounds, and the highest price is 1,300 pounds. The latter is basically for a very small number of high-end business people.

In fact, there is nothing surprising about this. As a newly promoted team, Crystal Palace's lowest price is 450 pounds and the highest price is 1,250 pounds. Compared with Tottenham, it is really not much worse, but it is just a newly promoted team, while Tottenham ranked fifth in the Premier League last season.

Of course, this is only the 19 home games in the Premier League, and European events are counted separately.

At present, Manchester United has the best season ticket sales. The Red Devils have sold all their season tickets, leaving only a part of the mobile tickets, and the others are sold out. Arsenal moved into a new stadium this season, and the team is now short of money to build a house, so the ticket price has increased the most, but the sales are still very good, and the same is true for Chelsea.

Tottenham Hotspur still has some season tickets that have not been sold, but Ye Qiu is not in a hurry at all, and he will not take the initiative to reduce the price like other clubs do because of the worry about attendance, because that will definitely make the fans who have already bought the season tickets dissatisfied.

I remember a story in a book: a boy said to a girl, I am the best, I can guarantee that you will be happy, be with me, this method is called sales promotion.

The boy said to the girl, I have several properties, be with me, they will all be yours in the future, this is promotion.

The boy did not confess to the girl at all, but the girl was fascinated by the boy's temperament and demeanor, this is marketing.

The girl does not know the boy, but all her friends praise this boy, then this is a brand!

Manchester United and Arsenal have already created brands. Ferguson and Wenger's long-term management has deeply imprinted these two clubs, and they used to be the two strongest teams in the Premier League, so they have formed a brand effect and have been recognized by all fans. They all think that going to watch the games of these two teams will definitely not be a loss.

From a certain perspective, no fan is willing to spend a lot of money to watch a home game, only to see a loss. That is absolutely disgusting, just like eating a cockroach while eating noodles, so they are not very confident to buy Tottenham Hotspur tickets.

If you lower the price now, it is a sales promotion. I believe everyone knows that sales promotion is the most disgusting, and sales promotion often makes people worried, because everyone knows that the buyer is not as smart as the seller, and the wool comes from the sheep.

Therefore, whether it is the Zeus mobile phone or the sponsorship and business strategy of Tottenham Hotspur, Ye Qiu mainly adopts marketing and building his own brand, hoping to attract consumers, sponsors and fans.

Therefore, after the Zeus mobile phone was launched, it did not keep reducing prices like other mobile phones, but it would wait until the hardware price dropped to a certain level, or when considering the sales prospects, it would give some preferential measures and hold some activities to continue to attract consumers, but it would definitely not reduce the price.

The marketing and ticketing strategies for Tottenham Hotspur were jointly formulated by Ye Qiu, Eliza Moon and some marketing personnel of the company, and Ye Qiu also signed and agreed to it. So when he saw the sales report submitted by the sales department in his office, he felt that he had no money on the one hand, but on the other hand, he felt that it was normal.

With the results of the team's warm-up matches at the beginning of the season, I believe that the sales of season tickets will gradually become popular.

When Ye Qiu closed the report in his hand and put it on the table, he felt that the burden on his shoulders was heavy, and to be honest, the promise was indeed beautiful, but it was not an easy thing to fulfill the promise.

Ribery called him just now and said that he would not continue his vacation after the World Cup, and would report directly to the team. He would return to London on time on the training day, and flattered him that he could not wait to return to Ye Qiu's team to play.

As for this scarred face, Ye Qiu felt funny when he thought of it. His flattery skills were more acceptable.

When Ye Qiu thought of Ribery, he also looked out of the window of the chairman's office on the second floor of White Hart Lane Stadium and saw Roland's Mercedes-Benz driving into the parking lot in front of White Hart Lane Stadium.

White Hart Lane Stadium is surrounded by residential areas, with almost no space. There is only a small parking lot in front, which is used for club staff and some high-end business fans on match days, as well as the buses of the home and away teams. Other fans can only find parking spaces outside or take the bus or subway.

Not long after, Roland brought Daniel Alves and his agent Jose Buster to knock on the door of Ye Qiu's office, and Ye Qiu was waiting for them.

Just yesterday, Tottenham Hotspur finally reached an agreement with Sevilla. Tottenham Hotspur introduced Brazilian star Daniel Alves from Sevilla for a cash payment of 9 million euros. Although the Brazilian player has not yet met the requirements for the number of appearances in the national team, he has obtained Spanish nationality and there is no problem joining Tottenham Hotspur.

This transfer is bound to make Liverpool's Benítez curse, because he has been pursuing Daniel Alves all summer, but he obviously hopes to strengthen the team's front line, because he knows that Liverpool's problem lies in the front line, so he spent so much money to introduce Robbie Keane from Tottenham Hotspur.

Because of the introduction of Robbie Keane, Liverpool lacked operating funds in the transfer market, and the plan to introduce Daniel Alves was frustrated. Even if they offered a transfer price of 11 million euros, it was an installment payment, and the down payment was less than 3 million, but Tottenham Hotspur directly offered 9 million euros in cash.

In contrast, Sevilla is more willing to pay in cash, and Daniel Alves also hopes to join Tottenham Hotspur because Ye Qiu has contacted him and promised to give him the greatest room to play in the new season, so that he can create a career in Tottenham Hotspur and the Premier League.

In La Liga, Sevilla is always inferior to Real Madrid, Barcelona and Valencia, and it is difficult to make a difference. Even though Sevilla won the UEFA Cup last season, they still missed the Champions League this season. In everyone's opinion, last season was almost the limit for Sevilla.

It is not a bad choice to prove yourself on a platform with more breakthrough potential. And everyone knows that Ye Qiu's Tottenham Hotspur is ambitious. This summer, he invested nearly 100 million euros. Such a big investment is definitely for the championship.

This is also the view of many people on Tottenham Hotspur at present. They think that this team is very ambitious. At least from the new training base and the player transfer market, it can be seen that Ye Qiu's ambition is not low.

From a little-known little person to Sevilla, a few years have passed. Alves is now a well-known right back in Europe. Although he cannot enter the Brazilian national team for the time being because of Maicon and Cicinho, Alves was the best player in the UEFA Cup last season, which shows that his strength is not bad.

Ye Qiu felt that it was worth it to get Daniel Alves for 9 million euros!

Alves was a little reserved when he first arrived and talked to Ye Qiu face to face for the first time, but Ye Qiu made him feel at ease with his promise that the main right back of Tottenham Hotspur in the new season must belong to him.

"You know, I have always been very inclined to let the full-back participate in the attack, this is the case in Ajax and Chelsea, because I firmly believe that the full-back's involvement in the attack is more secretive, more unexpected, and the threat created is greater, so I also plan to let the full-back actively participate in the attack in the new season."

"But you should also know that I have always emphasized overall defense, so I also require every player to have the awareness of doing their best to defend the team, including anyone!"

"I understand!" Alves nodded. These things were mentioned when Ye Qiu called him. Alves was very clear about Ye Qiu's positioning of him, and Ye Qiu also mentioned on the phone that not only the right side should actively participate in the attack, but Tottenham Hotspur's left side will also actively participate in the attack.

Tottenham Hotspur will play offensive football in the new season!

This is also a reflection of Ye Qiu's two years at Chelsea, because he really found that from a tactical point of view, there was almost no significant progress in the two years at Chelsea, and it can even be said that he was stagnant. The reason is very simple. With a group of outstanding superstars, in order to ensure results!

But now, he feels that he must make changes and adjustments. What he wants is a team that belongs completely to him, so he will implement his offensive football and tactical concepts in Tottenham Hotspur.

And he is also prepared to endure the pain of a short period of time for this goal!