Chapter 492: Great accumulation leads to great success

Compared to Messi's first goal and Gareth Bale's thunderous strike, Frank Ribery, who came on as a substitute, performed very badly, without any of the majesty of the scarred star before his injury.

Ye Qiu gave him 20 minutes of performance time in this game, but the Frenchman was slow to find the feeling of the game on the field. He was obviously not ready for the ball several times. He either did not stop the ball well or did not handle the ball well after stopping the ball, which led to his poor performance. However, everyone was still very tolerant to pass the ball to him.

For a player who has rested for more than four months due to injury, it is impossible for him to perform well in the first game after returning to the field. Didn't you see that Manchester United's Cristiano Ronaldo's performance this season is not better than last season. Many people also think that this has something to do with his injury before the season.

Although the performance was not good, both the players and the fans were very tolerant of Ribery. After the game, the fans and players welcomed the return of the French winger with applause. Many fans were shouting Ribery, hoping that the Frenchman would not be under pressure, work hard to adjust his state, and strive to return to the top.

Although Ribery's starlight was dim after returning to the field, it could not cover up the excellence of another player Messi.

The Argentine kid completely ushered in an outbreak in the second half of this year. Many people think that this is because of Ribery's injury. After all, although Tottenham's trident was very disordered before, it actually had a primary and secondary. At least after Ribery scored frequently, Van Persie and Messi consciously or unconsciously pulled and made balls for Ribery.

Because of this, Van Persie and Messi have many assists but few goals. However, since Ribery was injured, Tottenham's trident has been reorganized in the new season, adding a straightforward Gareth Bale, and the latter's forced breakthrough on the left has benefited Messi on the right.

So far, Tottenham has played eleven rounds in the Premier League and three games in the Champions League, a total of fourteen games. Messi has contributed fifteen goals and twelve assists. This data and transcript is enough to shock the whole of Europe. Not only that, he is also the player who is most violated by opponents in the Premier League.

Many people think that the reason why Tottenham's offensive has not decreased this season is that after David Silva joined, Tottenham's midfield has become more creative, smoother, and more variable, which makes the front players have more opportunities to get passes after running out of position.

Messi has taken on the offensive banner of the team after Ribery was injured. He is replacing Ribery and becoming the top star of Tottenham Hotspur. This has become a consensus among everyone.

In fact, in the consensus reached by Peter Kenyon and the marketing department, Messi is the top promotion target of the team because he has a better image. The image of a boy next door can be said to be popular among all ages. Moreover, he has a good personality and no off-field gossip. He is a very pleasing player image, and the advertising effect is amazing.

But what is even more commendable is that Messi has performed very well in this short six months, especially after the Olympics, when he returned to the Premier League, he had almost no rest and directly became the flag bearer of Tottenham Hotspur's frontcourt offense.

He can not only score goals himself, but also help his teammates score goals. Just like the game against Liverpool, the first goal is a reflection of Messi's personal ability, and the second goal is also a foul caused by him cutting inside after getting the ball on the right to get rid of the defensive player, which allowed Gareth Bale to take the direct free kick.

It can be said that Messi's importance to Tottenham's offense is no less than Ribery's last season.

Of course, as the old saying goes, the relationship between players and teams is always complementary. Without Tottenham's entire offensive system and the support of other teammates, Messi would not be able to perform so well, and without Messi, Tottenham's offense might not be so skillful and smooth.

But there is no doubt that Messi has become another Tottenham player who has the ability to impact top superstars after Ribery. At least he has been placed at the forefront of Tottenham's star-making plan.

Star-making, this is Peter Kenyon's forte!

Tottenham beat Liverpool 2:0 at home and successfully topped the Premier League!

This news spread all over England and all over the world in one night. This is the first time that Tottenham has ascended to the throne of the Premier League leader in more than two years since Ye Qiu coached, and it was in such a strong dialogue.

Benítez blamed the players for their poor performance after the game, especially several players in the back line, which also caused Benítez to fall into more trouble, because many players fought back, thinking that Benítez was shirking responsibility.

The Spanish fat man's coaching at Liverpool is indeed in trouble. At least, with the management unwilling to continue to support him, his current means of dealing with the crisis have also failed, which has also triggered the conflict between him and the players.

Regarding the team's final summit, Ye Qiu said in an interview after the game that once the team reaches the summit, they will not plan to fall again.

"Our desire for the Premier League championship has almost driven us crazy. I can't imagine what it would be like if we fell from the top of the standings now!"

As for his competitors, Ye Qiu also feels that whether it is Liverpool, Manchester United or Chelsea, they are Tottenham Hotspur's number one opponents. However, many Gunners fans criticized his remarks because When he was counting his opponents, he obviously forgot about this rival team in North London.

Tottenham Hotspur fans responded, "It's not that we have forgotten you, it's that you are so disappointing!"

Ascending to the top of the league seems like a holiday for Tottenham fans. At least the sound of a few bars in Haig Road is very good those days, but Tottenham Hotspur are not at all. He didn't let this slow him down.

Three days later, the team welcomed Atletico Madrid of La Liga at home.

It is hard to believe that this time Tottenham Hotspur led Atletico Madrid 5:1 at home in just half an hour. Messi made two passes and one shot, and Robin van Persie scored twice. , Gareth Bale and Thiago Silva both scored.

Aguirre's team once again made the same mistake as Klinsmann at White Hart Lane, that is, he hoped that his team could attack Tottenham Hotspur at home, but in the end they failed. Being defeated by Tottenham Hotspur with a more violent attack, Aguirre was criticized by fans and professionals after the game.

The final score was 5:1. Tottenham Hotspur won four consecutive victories in Group D of the Champions League group stage. They took the lead in crossing the Champions League group stage as the first in the group and advanced to the knockout rounds. This also made Tottenham Hotspur Together with Barcelona and Manchester United, we took the lead in qualifying from the group stage.

They played the Champions League in midweek and rotated over the weekend, but Tottenham Hotspur still defeated Manchester City 3:1 at the City Stadium in Manchester and once again defended their position as the league leader with a victory.

But in midweek, Tottenham Hotspur once again faced the challenge of Liverpool!

"Hello, please show your ticket!"

Sean Ingle walked towards the wicket, and the security guard at White Hart Lane immediately stopped him. He was polite and courteous, but he couldn't refuse and stretched out his hand to him. Sean Ingle quickly removed himself from his He took out a game ticket from his bag.

This ticket is obviously different from Tottenham Hotspur’s past season tickets, league tickets, and Champions League tickets. Although it is also printed by a computer, the ticket price is lower, only ten pounds. This should be considered a Premier League ticket. Is it the lowest ticket price among all the teams?

For ten pounds, watch a peak match between Tottenham Hotspur and Liverpool. This has undoubtedly become the hottest topic in London in the past few days, because Tottenham Hotspur have won all the League Cup and FA competitions this season. Cup, and even all warm-up matches, the ticket price is set at a low ten pounds, the purpose is to attract more fans to the White Hart Lane stadium.

Of course, a very important reason for the low ticket prices is that neither side will be the main player in the cup.

Many people say that the League Cup and the FA Cup are already training grounds for young players for top teams. This is absolutely true. The mid- and lower-tier teams may become the main force, but for Tottenham Hotspur, For teams like Chelsea, Manchester United, and Liverpool, they basically come on the bench, even young players.

In Liverpool's squad going south, there are not even main players such as Gerrard, Xabi Alonso, Carragher, Torres and Reina, and they can also be seen in Tottenham Hotspur's squad. Ramsey, Andy Carroll, Hazard, Kyle Walker, Eriksson and other young players, the intention of both sides to train is very obvious.

Sean Ingle passed the security check and walked into the stadium. He originally thought he was already early, but the stands at White Hart Lane were already filled with people. It was foreseeable that tonight's game would still be full. , because every entrance to the fan stands at the scene is still filled with people.

When Sean Ingle sat down, took out his camera, and planned to take a few pre-match photos, the players on the pitch had finished their warm-up and left the pitch, and the turf of the White Hart Lane pitch was immediately being worked on. A thick curtain was put up to protect the turf, and as all Tottenham Hotspur fans knew, the pre-match show was about to begin.

Tottenham Hotspur's pre-match performances are mainly rock band performances that enliven the atmosphere of the stadium. Coupled with the acoustics of the stadium, the atmosphere in the stadium is always very hot. Many fans enjoy this atmosphere. Everyone will enter the arena early.

After attracting fans close to the home court, there will be a series of stimulating consumption, such as delicious gourmet restaurants, drinks and snacks, iced drinks in summer and hot drinks in winter. Tottenham Hotspur looks like it is not just about whitewash. Deer Lane Stadium is built as a football stadium and a fan consumption center.

This couldn't help but remind Sean Ingle of the bald man, the CEO of Tottenham Hotspur. He had previously said in private communication that Tottenham Hotspur currently The overall home marketing of Arsenal is not the best in the Premier League, because the strongest home marketing is Arsenal’s Emirates Stadium.

To say that Arsenal's home stadium is contracted for food and beverage supply alone, the annual revenue reaches 15 million pounds. In addition, including the revenue from drinks and snacks, Arsenal brings in from home sales every season. Income is a very huge number.

Tottenham Hotspur's White Hart Lane has a natural disadvantage, that is, lack of operating space. At least they don't have as much space as the Emirates Stadium to contract out to the outside to run a high-end restaurant, nor do they have so many shops to rent out, so relatively speaking, the income of White Hart Lane in this regard is relatively poor.

And although it is the defending champion of the Champions League last season, Tottenham Hotspur is not very enthusiastic about price increases. The Times has previously compared that among several teams in London, the three necessities that all fans must consume in every game, beer, pie and match guide, Tottenham Hotspur only needs 9.5 pounds.

For the same three match-day necessities, Arsenal's price is £10.5, Chelsea's is £10.1, Fulham's is the highest at £11.6, and West Ham's is £10.5, all of which are quite high. However, the feedback from fans clearly shows that, apart from Liverpool, which is known for its fanaticism, and Newcastle, which is known for its loyalty, Tottenham Hotspur ranks third, even surpassing Manchester United.

Not only that, even in terms of ticket prices, the Premier League has increased almost every year in the past three years, but Tottenham Hotspur's ticket prices have not changed much and have basically remained stable. At the same time, Tottenham Hotspur has given preferential policies to some young fans, student fans and female fans.

According to Peter Kenyon, everything the team is doing now is to prepare for entering the new stadium in the future.

"We at Tottenham Hotspur have a business concept. Our goal is not to try every possible means to get more money out of the fans' pockets, but to help fans save money, spend the least money, but get the best stadium experience!"

Another very interesting thing is that Tottenham Hotspur is the most popular team among female fans in Europe in the past year. According to the information provided by Peter Kenyon, in the past year, the growth rate of new female fans who came to White Hart Lane to watch the game reached 65%, which greatly exceeded the growth rate of male fans.

According to Peter Kenyon, Tottenham Hotspur hopes to increase the proportion of female fans in Tottenham Hotspur to more than 30%, because as long as this is done, it can ensure that every game of Tottenham Hotspur is full!

In order to achieve this, they have proposed a series of policies, such as giving gifts to female fans on holidays or birthdays, and developing some interesting female accessories in the fan store. In addition, it is said that they also plan to temporarily build a nursery in White Hart Lane to help fans take care of their children.

For this reason, David Gill once joked that Tottenham's actions were too crazy. Peter Kenyon's series of strategies would turn Tottenham into a sissy team. In the past, many Tottenham fans were indeed worried about the team's home atmosphere.

But the female fan membership organization officially recognized by Tottenham shouted a feminist slogan, "If men can do it, we women can do it too!"

When Sean Ingle saw the female fans screaming excitedly in the stands, he quickly took a photo and had to admire Peter Kenyon's operational ability in his heart. At least it is not surprising that Tottenham can become the most popular Premier League team among English fans in the 2008 BBC annual selection.

Another thing that attracts fans to Tottenham Hotspur is their team style, which advocates offensive football. Not only the first team, but also the reserve team and the youth team, almost every echelon adheres to the same offensive football style as the first team, and they all adopt the 433 tactical system derived from Ajax youth training.

Just like in this game against Liverpool, Tottenham Hotspur started with both substitutes and young lineups, with Joe Hart as the goalkeeper, Marcelo, Zielinski, Thiago Silva and Kyle Walker as the back line, Ramsey, Lucas and Beckham as the midfielders, and Ashley Young, Carroll and Cavani as the front line.

Although there were many substitutes and young players, Tottenham Hotspur still showed a strong desire to attack at home. They kept attacking Liverpool from the beginning of the game. Benitez's team also played with a semi-substitute lineup and fell into defense from the beginning.

The two sides fought back and forth for about half an hour, but soon, Tottenham Hotspur broke the deadlock.

Ashley Young made a cross, Carroll beat Hyypia with a header, Cavani scored with no one defending at the back post.

Soon, Ramsey made a diagonal pass from the midfield, Cavani made a pass from the right to the middle, and Carroll easily pushed the ball into the goal in front of the goal, 2:0!

And soon, Carroll received a cross from Marcelo on the left in front of the goal, and scored a header, scoring twice, 3:0!

Tottenham Hotspur's tide of offensive continued into the second half. Although Liverpool quickly scored a goal after the second half, Cavani once again used Beckham's pass to score the fourth goal for Tottenham Hotspur, 4:1!

After scoring consecutive goals, Ye Qiu replaced Cavani and Beckham with young players such as Eden Hazard and Eriksen respectively. Liverpool scored again in the 73rd minute, but eventually lost 2:4 at White Hart Lane.