Chapter 730: Crisis in a Prosperous Era

In this match against Ajax, Ye Qiu not only focused on his own team, but also on two players in the Ajax team. One of them was being pursued by Chelsea this summer. Hulk, and the other one is Argentinian youngster Gino Peruzzi who Ye Qiu loaned to Ajax this summer.

What’s interesting is that Hulk played as a right winger, targeting Tottenham Hotspur’s left wing, while Peruzzi played as a right back, defending Tottenham Hotspur’s left wing. In this warm-up match, the two Zhongdu performed very well and left a deep impression on Ye Qiu, especially Hulk, whose physical fitness was indeed quite outstanding.

However, this player's weakness and shortcomings are also obvious, that is, he is not smart enough in using his body.

How to better use one's body is also a science, especially on the football field. Proper use of one's body can often play a vital role, and Hulk seems a bit weak in this aspect. Not enough, even though he looks very strong, he doesn't show the rampant lethality of Drogba.

Although he is a Brazilian player, Hulk's footwork is not commendable, but his left-foot volley after cutting in from the right is quite threatening. This should also be Hulk's special skill, and he also has a Foot free kick technique.

"He seems to have just celebrated his twenty-sixth birthday, right?" Ye Qiu asked Roland Shepas beside him.

The latter nodded, "Yes, July 25th."

Ye Qiu smiled and said nothing more, but began to pay attention to Gino Peruzzi.

As the right back, Gino Peruzzi was placed behind Hulk, specifically to wipe the butt of the biggest star of Ajax. The Argentine teenager's defense is indeed good, his coverage is also large, and his running is very fast. Positive, whether it was against Ribery in the first half or Neymar in the second half, he played very well, especially against Neymar, completely containing Neymar.

But it could be seen that maybe it was because he had just arrived, or maybe it was his original style. He did well on the defensive end, but his contribution on the offensive end was very small. The only thing that impressed Ye Qiu was a four-man ball dribbling from the right. Fifteen crosses were made, a typical full-back cross, and the placement was quite satisfactory.

But Ye Qiu finally understood why Peter de Visser would say that he is the new Zanetti, because this young player is very hard-working and his movements are not dirty, but he is very hard-working and active and rarely participates in the return defense against Hulk. In this situation, he defended the right wing alone, and he defended it very well, which shows the skill of this player.

But even so, Tottenham Hotspur still defeated Ajax 4:0, winning another warm-up match victory, and also pleased the Miami fans with a hearty victory. My trip to the United States has come to an end.

After the game, Ye Qiu first chatted with Ajax head coach De Boer for a few words, and then met the Ajax players who were walking off the field. Many of them were sweating profusely, but they all made a special trip. Come and say hello to Ye Qiu and his coaching staff.

In the hearts of all the young players from Ajax, Ye Qiu is a monument in front of them. Some of them even watched the games that Ye Qiu played when he coached Ajax. Among them, Ajax The son of the famous Ajax player Blind, the younger Blind once witnessed with his own eyes the match in which Ye Qiu led the Ajax second team to defeat PSV Eindhoven.

This is indeed a friendly match, a friendly match between Ye Qiu and Ajax.

"Hello, Gino!" Ye Qiu walked up to the Argentine teenager.

The young Argentinian player retreated behind the crowd and did not deliberately face Ye Qiu, but his attention fell on Ye Qiu. When Ye Qiu approached, he felt a little uneasy. He really didn't know whether Ye Qiu was Know that he exists.

You know, many wealthy teams introduce some potential young players without going through the head coach. He is worried that Tottenham Hotspur will do the same. He once felt frustrated and thought that he might just be Tottenham Hotspur's future reserve. a part of.

But when Ye Qiu called out his name, he really breathed a sigh of relief.

"Hello, Mr. Ye Qiu!" Peruzzi held Ye Qiu's extended hand.

"You performed very well in this game, but you were a little nervous!" Ye Qiu said with a smile, "Especially against Franck Ribery, I really wanted to shout at you and ask you not to be too polite to him. "

Peruzzi is not a person who is easily shy. On the contrary, he is a bold and independent person. But even so, he would be a little nervous when he met Ribery. After all, it was a Superstar, who is not nervous?

Later, when he met Neymar, he was no longer so nervous and showed his strength to contain the Brazilian genius.

"Don't get me wrong, I'm just joking!" Ye Qiu saw that Peruzzi was a little panicked, and smiled to reassure him, "You know, you are our Tottenham Hotspur player, and I am very, very looking forward to your return to football. The day you put on the Tottenham Hotspur jersey and fight for the team, I have no doubt that you are capable of doing it."

After Peruzzi heard this, he suddenly raised his head. Is this what Ye Qiu said to him?

He really couldn't believe it, because everyone said that Ye Qiu was always very accurate in judging people. He almost never made a mistake in judgment. As long as all the players got his approval, they could almost achieve a record. Fantiandi, even Carroll and Ashley Young, who were sent away by him, have gained a foothold in the Premier League's strong teams.

But Ye Qiu's next words made him get to know Ye Qiu more deeply.

"I'm sorry, Gino, I was in New York when you joined the team. I originally planned to arrange for you to come to New York for training, but Ajax urged them to do so. They hope you can participate in the pre-season training and play a role in the new season. I also think that the pre-season training will be very important for you."

"Yes, sir, I understand, and thank you very much for doing it for me!" Gino Peruzzi was really touched. Ye Qiu actually explained to him, and for such a trivial matter, explaining for such an unknown little person like him, and also apologized. This made him flattered and really touched.

"I hope you understand, Gino, the competition on the right side of the team is very fierce for the time being. We have Kyle Walker and Azpilicueta, but you are very young. I and everyone in the team are very optimistic about you. We all think that if you continue to improve yourself in Ajax, he will definitely be able to wear the Tottenham Hotspur jersey."

When he said this, Ye Qiu patted Gino Peruzzi on the shoulder, "Don't let us down, come on!"

Peruzzi kept nodding at Ye Qiu, "I understand, sir, please rest assured!"

Ye Qiu smiled, said goodbye to Gino Peruzzi, walked towards Hulk, and chatted with the Brazilian for a few more words. The latter also mentioned that he hoped to leave Ajax. After all, he felt that he had little chance in this team. He was eager to play in a higher level of competition, preferably Tottenham Hotspur.

Ye Qiu also learned from his words that Chelsea had indeed contacted him, so he also said that he would deal with it.

So after leaving Hulk, Ye Qiu called Peter Kenyon, who was in Miami, actively working on the establishment of the Miami Hotspurs. After all, it was more appropriate for him, a Westerner, to come forward than Ye Qiu in many matters.

It’s not that Ye Qiu is unpopular, but he feels that he doesn’t need to personally come forward for everything.

Has anyone ever seen a boss who personally coordinates and handles all matters, big or small?

…………

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After finishing the four warm-up matches in the United States, Tottenham Hotspur went to Qatar and played a warm-up match with Raul’s Al Sadd team. This year’s Qatar is not as hot as in previous years, which made Ye Qiu smile bitterly in his heart. If the World Cup is really held in Qatar, the temperature is 40 degrees, and the players and fans will suffer.

Will it become the worst World Cup at that time?

Although the weather is the biggest enemy, Tottenham Hotspur still defeated Al Sadd 3:1 and won a victory. Raul scored a goal for his new club, which was also Raul’s first goal for Al Sadd.

After a series of warm-up matches, Tottenham Hotspur finally bid farewell to the hot Qatar and returned to London to start the last preparation period at the beginning of the season. The main purpose was to summarize the gains from this warm-up match and some problems exposed by the team.

For Tottenham Hotspur, a team that has already taken shape, the problems exposed are not big problems, but some problems of coordination and connection in details.

Theobald was summarizing, and White Hart Lane was also summarizing.

Ye Qiu listened to Peter Kenyon's report when he attended the routine management meeting of White Hart Lane on August 1.

From the current point of view, the biggest gain of the team's trip to the United States is the income from the four warm-up matches and the four sponsorship contracts signed by the team in the United States with secondary sponsors. The total amount of the four contracts reached 8.5 million euros, which also further expanded Tottenham Hotspur's sponsorship system.

At present, Tottenham Hotspur has the largest lineup in the Premier League sponsor system, followed by Manchester United. Manchester City has also made great progress in the past few years and signed many sponsors. In addition to the two major sponsors of jerseys and chests, they currently have twelve secondary sponsors, ranking third in the Premier League.

It should be said that Manchester City's practice of introducing superstars has indeed brought great financial pressure to the team, but it has also earned a very high level of attention for the team, so naturally it has also received recognition and support from sponsors. Signing these sponsors is undoubtedly a drop in the bucket for Manchester City's current finances, but in the long run, it is definitely worthwhile.

Chelsea's sponsor system was once in a state of disorder and stagnation after Peter Kenyon left, but with the transformation of Pini Zahavi in ​​the past few years, although the Israeli has now stepped down, Chelsea still signed four sponsorship contracts including Russian gas and Audi this summer.

However, in terms of the amount, Chelsea currently has nothing to praise. They have missed the Champions League for two consecutive seasons, which has made sponsors suppress them. The total value of the four sponsorship contracts is only about 5 million euros. In addition to the two major sponsors, the number of secondary sponsors has increased to eight.

"In the past few seasons, the competition in the Premier League has become more and more fierce. In 2006, the Premier League was dominated by Manchester United, Chelsea, Arsenal and Liverpool, but then we joined the ranks of hegemony, and Manchester City quickly rose. The number of strong teams in the Premier League has reached six. Now, including Newcastle and West Ham United, they have become excellent teams."

"Among the twenty Premier League teams, eight teams can be called strong teams. The competition in the Premier League is very fierce, especially Newcastle and West Ham United, which have attracted many stars to join, making the Premier League very popular and far ahead. For other leagues, local broadcast rights operators including Sky TV and British Telecom have also increased the number of broadcasts. "

In the past, the number of live broadcasts in the Premier League per season was about 150 to 167. In other words, half of the games in a season were not broadcast live by TV stations, but now the number of live broadcasts has increased to more than 200. Although There are still most matches between weak teams that are not broadcast live, but the dialogue between strong teams is basically broadcast live.

As a result, the entire Premier League broadcast rights auction reached an astonishing 4 billion pounds. In three years, the average price per game was about 6.5 million pounds, setting an astonishing sky-high price.

At the same time, competition among broadcasters is also fierce. ESPN, which originally preferred the Premier League, lost its local broadcast rights in the UK after British Telecom intervened. This caused them to lose some very large British markets, but it also contributed to the They will actively participate in the auction of overseas broadcast rights.

"According to preliminary estimates, overseas broadcast rights sales will likely reach three billion pounds, plus the sale of network and other rights, as well as highlight fees, for all teams starting from the 2013/2014 season, because the income from broadcast rights will likely Double it.”

In the small conference room at White Hart Lane, Peter Kenyon explained to the club's senior executives the amazing changes that are taking place in the Premier League, because that will likely create an astonishing income of over 100 million pounds for the winner. It is absolutely a staggering statistic, and only Real Madrid and Barcelona in the Western Premier League can compete.

What's rising is that all sponsors of the Premier League will sign sponsorship contracts for the new season, with an average increase of 46.5%. Barclays Bank alone's annual fee for naming the Premier League reaches more than 40 million pounds and 5,000 pounds. Around 10,000 euros.

In the past few years, when the subprime mortgage crisis and the European debt crisis hit, some Premier League teams did not do well in front-of-chest advertising. Aston Villa even couldn't find a sponsor and simply endorsed a children's hospital for free. , but now Aston Villa has signed a chest advertising sponsorship of nearly five million pounds.

In addition, the chest advertisements of teams such as Tottenham Hotspur, Manchester United, Liverpool, Manchester City, Chelsea, and West Ham United all exceed 20 million pounds. If Newcastle signs a new contract, it will also exceed 2,000 pounds. Ten thousand pounds, by then the Premier League will have seven teams worth more than twenty million pounds, which is something other leagues cannot believe.

"I believe everyone is now very clear that the next few years will be a period of rapid development for the Premier League. We cannot become paralyzed because of the huge increase in revenue from broadcast rights and Premier League revenue, because we It must be clearly noted that the pressure on the team is still very high.”

"We will need more than 150 million pounds to renovate the new stadium. We will also continue to increase the upper limit of the players' salary structure. These will put pressure on us. We must continue to further develop the market in the field of commercial sponsorship and further Only by increasing revenue from commercial operations can we ensure the continued health and stability of the team’s finances.”

Some sources predict that by 2015, the maximum salary in the Premier League will reach a weekly salary of 350,000 pounds. If this is true, then the salary in the Premier League will reach a crazy level, because everyone knows that you are rich in the Premier League. , all of them are rich, even if they are relegated teams, they can earn 60 to 70 million pounds a year. What are they if they are not rich?

Players will also demand further salary increases because of the surge in your financial income. In the end, the Premier League will still repeat the mistakes of the past few seasons. All the increased income of the team in other aspects will eventually be transferred to the players and agents. pockets, and many Premier League teams will fall into deficits or even financial crises as a result.

This is why the Premier League team's deficit is so serious!

There is a saying that blessings and misfortunes depend on each other. A substantial increase in fiscal revenue is a good thing, but if used improperly, it may turn into a bad thing. Therefore, Ye Qiu specially asked Peter Kenyon to draw up a proposal. He will It was brought up at the Premier League bosses’ summit before the Community Shield, allowing all Premier League bosses to discuss it together.

But today, he must first reach a consensus within the team.

"Everyone!" Ye Qiu waited until Peter Kenyon finished speaking before he stood up from the chairman's position. He supported the oval conference table in front of him with both hands and looked at the core management of the club sitting in two rows in front of him. At the top level, they were basically promoted by Ye Qiu after he acquired Tottenham Hotspur, and they were considered his own.

"First of all, I'm very positive about the hard work that everyone has put in over the past few seasons. We still remember that when I bought Tottenham Hotspur, there were only four sponsors, but now we have doubled it several times. It’s not my credit, it’s the credit of each of you here and the employees behind you.”

"We have made brilliant achievements in the past few seasons, and our revenue has been rising steadily. With the arrival of 2013, the realization of the new broadcast contract, and the increase in revenue brought by moving into the new stadium, I believe that by Our finances will be more abundant when the time comes, but as we Chinese have a saying, be prepared for danger in times of peace.”

"I believe that everyone will not forget how the Bundesliga declined. The income from broadcasting rights will not increase endlessly, because that will lead to the bankruptcy of TV stations. The bankruptcy of Kirsch Media caused the Bundesliga to be unable to recover, but it also allowed the Bundesliga to start on the road of healthy operation. This is worth learning and reference."

Ye Qiu's words were nodded by all the management present. As long as they have a little understanding of the history at the beginning of the century, they will not forget the huge impact and weakening brought by the bankruptcy of Kirsch Media to Bundesliga football and the World Cup.

"We must have a sense of crisis. We cannot rely too much on the income from broadcasting rights. What we can rely on is ourselves. So, everyone, if Tottenham Hotspur wants to truly become a top giant, the key lies in your efforts and performance in the next few years!"