Chapter 770 This is how football is played!

When Tottenham Hotspur defeated visiting Dortmund 4:0 at White Hart Lane with Ribery's brace, Messi and Ramsey's goals, and then won a total score of 7:1 When the Hornets were eliminated from the Champions League semi-finals, the entire European football world was shocked because this was the second consecutive season that Tottenham Hotspur had reached the Champions League final.

Will he successfully defend the Champions League again?

Judging from the odds offered by bookmakers, this is very, very possible, because Tottenham Hotspur defeated Bayern Munich in the Champions League final last season and successfully won the championship, and this season is very likely. It is possible to defeat the Bundesliga class champion again and achieve the team's second defense of the title.

Many fans feel that if Tottenham Hotspur really defends the title this time, the entire European football world will be completely dominated by Tottenham Hotspur. This team will create a new era that has never been seen in the past 20 or 30 years. Even in the 1990s, Juventus reached three Champions League finals, but they only won one championship trophy.

And the advantage for Tottenham Hotspur is that the final is held at Wembley Stadium, and Tottenham Hotspur has the home advantage, so judging from the odds offered by the betting company, almost most fans All leaning towards Tottenham Hotspur.

But Bayern Munich has also gained a lot of momentum. Although Heynckes has decided in advance to leave the team after the end of this season and Guardiola will take over Bayern Munich, Heynckes' team is in the German Cup. Both the UEFA Champions League and the UEFA Champions League have reached the finals, and the Bundesliga has also won the league championship in advance. Therefore, there will be great hope to achieve the Triple Crown this season.

If it is completed, this will be the first treble trophy in the history of the Bundesliga.

Many people also feel that Tottenham Hotspur's performance has declined this season after reaching its peak last season, especially Pirlo. After being one year older, the midfielder's ball control and delivery have become more difficult. Obviously not as good as before, so Tottenham Hotspur will face Bayern Munich again this season, and the odds of winning can only be half to half.

But Tottenham Hotspur was obviously not affected by the outside world. After the team defeated Dortmund, they continued to sit at home and welcomed the Saints Southampton. This was the thirty-sixth round of the Premier League, and Tottenham Tottenham Hotspur relied on a pass from Kyle Walker to assist, and Hazard scored the only goal of the game to help Tottenham Hotspur defeat their opponent.

In this way, after Tottenham Hotspur drew 0:0 with Everton at Liverpool and Manchester United lost 0:1 to Chelsea, the team won the Premier League championship this season two rounds in advance. This is also Tottenham Hotspur's 0:0 draw with Everton. Tottenham Hotspur's fifth consecutive Premier League title.

The entire English football world is going crazy for Tottenham Hotspur's amazing performance, and countless media have cried out and asked who can stop this crazy North London team. But at the same time, countless media are trying to analyze why Tottenham Hotspur can achieve such amazing glory.

You know, in the past two decades, European football has experienced shocks again and again after the restructuring of the Champions League. Among them, many foreign investment teams, including Chelsea, have entered football aggressively, and there have also been economic crises similar to those at the beginning of the century. The European debt crisis, in this era where dangers and opportunities coexist, has eliminated many wealthy teams that cannot keep up with the times, but it has also created a number of very powerful new wealthy teams.

Kicker Magazine has published an article specifically introducing the current football situation in the new issue of the magazine. It mentioned the typical characteristics of the two Champions League final teams, that is, they are both alternative in the current football world. , and give analysis.

“In today’s era of capital football that is crazy and full of risky investments, Bayern Munich and Tottenham Hotspur are both alternative. They are not as conservative as Arsenal, Liverpool, or even Manchester United; nor are they like Royal Big Mac teams like Madrid and Barcelona rely on the advantages of debt and membership to accumulate stars.”

"Similarly, they haven't spent as much money as teams like Manchester City, Newcastle and West Ham United."

"But these two teams have reached the Champions League finals in the past two seasons, and they are both creating the peak period in the history of their respective clubs, or another peak period."

“If the economic crisis that swept the world after the collapse of the US Internet bubble at the beginning of the century caused the Serie A to gradually decline, then the birth of the European debt crisis and the emergence of crazy foreign capital introduced by the craze for investment in football have brought the entire European football has entered a very impetuous atmosphere.”

"I still remember that after Chelsea won the Champions League in 2004, the reporter had the opportunity to sit with Ye Qiu, the head coach of Chelsea at the time. We discussed many issues together. I asked him at the time, what everyone thought, Chelsea has created a new model of football success, that is, money can buy championships!”

"The young and high-spirited Ye Qiu said without hesitation that he just wanted to use this championship to prove to all the wealthy teams that he could win the championship even if he didn't go to a wealthy team. Everyone said that money can't buy it. Champion, but he just wants to prove to everyone that you are wrong!”

"A year later, Ye Qiu left Chelsea. I made a phone call and arranged for him to come to London. When we discussed the issue again, he told me that Chelsea's model could not last long and that money could buy one or two cars. Champions can’t buy long-term success.”

"I found that in just one year, Ye Qiu has matured a lot and changed a lot, especially his perspective on problems has changed. He even said frankly that he couldn't figure out what he created. Chelsea, or Chelsea created his success, or the two created each other.”

"At that time, he said something that I still think is very correct. The most important thing for a football club is not the money or the lineup, but the hematopoietic mechanism. He believes that as long as there is an excellent and reasonable hematopoietic mechanism, the ball can be guaranteed. The team is at its peak for a long time, and this hematopoiesis mechanism also has huge benefits for football itself."

"Because it creates value for football!"

"In Ye Qiu's view, the so-called hematopoietic mechanism is not only about cultivating players and stars at the competitive level, but also at the commercial level, actively carrying out commercial development and broadening the team's commercial market and operating benefits. He believes that excessive The blood transfusion model caused by the capital investment is killing the team’s hematopoietic mechanism because there is no pressure and no motivation.”

"When we look back at this issue now, we will find that Chelsea has stagnated since Ye Qiu left. Over the years, except during the Mourinho period, they have not won the league championship or the Champions League, but Ye Qiu has After leaving Chelsea, Qiu achieved incredible success at Tottenham Hotspur.”

"We have seen that the most criticized thing about Chelsea so far is the lack of hematopoietic mechanism, and excessive reliance on Abramovich's blood transfusions to maintain the team's operations. This has made Chelsea heavily in debt, and even alarmed The Premier League, on the other hand, lacks its own blood-forming ability and has to rely on the introduction of stars at high prices. This makes them very dependent on capital, and the source of capital is only Abramovich's blood transfusion. This creates a It’s a vicious cycle.”

"But Tottenham Hotspur is obviously different. The highest transfer fee of this team so far does not exceed 20 million euros, and the highest salary of the players on the team does not exceed 150,000 pounds a week. The business revenue exceeds that of Real Madrid, Bayern Munich and Manchester United, and it has become a well-deserved business empire.”

"In the competitive field, Tottenham Hotspur has won three Champions League titles, five Premier League titles and one UEFA Cup title since 2006. It can be said to be extremely brilliant, but have they introduced stars?"

"The answer is just the opposite. They are exporting stars every year, from Ruud van Nistelrooy to Mascherano to Robin van Persie, and later Gareth Bale, Dani Alves, etc. They are selling stars almost every year. If they will When all these transfer fees are added up, it is absolutely an astronomical figure.”

"But Tottenham Hotspur's strength has not declined because of this, and they have sold so many stars, but we can clearly see that Tottenham Hotspur is always succeeding and succeeding. After losing Fabregas, David Silva and Yaya Toure, many people said that Tottenham Hotspur is finished, but now?”

"Who dares to say that Vidal and Ramsey are not as good as Cesc Fabregas and David Silva? At best, they can only be said to be stars of different styles! There are also forwards, from Ruud van Nistelrooy, Robin van Persie to Falcao, Tottenham Tenham Hotspur sold a top center, but looking back, we will find that they still have Cavani. Now Real Madrid has said that they want to buy Cavani. What we are looking forward to is that after Cavani, Tod Will Naham Hotspur launch another top center? "

"I still remember that Tottenham Hotspur CEO Peter Kenyon once mentioned in an interview with the media that the reason why he joined Tottenham Hotspur was because Ye Qiu was in 2006. Tell him that he wants to build a team that can achieve self-hematopoiesis, be financially healthy, and be competitive.”

"This was Peter Kenyon's ideal team, so he came to Tottenham Hotspur."

"Today, Peter Kenyon can proudly say that Tottenham Hotspur does not rely on TV rights, because the TV rights income of the Premier League is far less than that of giant teams such as Real Madrid and Barcelona. Even Tottenham Tottenham wins the championship every year, and he can proudly say that Tottenham Hotspur does not depend on the team's performance. It doesn't matter if they don't win the championship for three to five years. The team's finances and operations will not be affected in any way. Influence!"

"In today's football, I'm afraid only Bayern Munich can do this!"

“So, at Tottenham Hotspur, you will find that they provide fans with the cheapest ticket prices in the Premier League, they provide fans with the cheapest souvenir sales, but they provide fans with the most complete services, even if they do not hesitate to Spending a lot of money to build a huge LED TV that sets a world record and costs tens of millions in the new stadium.”

"Everyone knows that being a Tottenham Hotspur fan is a blessing because they can spend the least money, go to the best stadium, sit in the most comfortable chairs, and watch the best games."

"Some people say that Tottenham Hotspur are stingy because they exploit the salary and value of their players, but in our many interviews and visits, we will all find that Tottenham Hotspur players basically have no regard for the team. I am satisfied with the current situation, as Ribery once said, if I only played for money, I would not be at Tottenham Hotspur!”

"This is the value and culture of Tottenham Hotspur. They don't play for money. They stay in this club to play for the championship, to prove their strength, challenge and push their limits!"

"But we also noticed that Tottenham Hotspur are not stingy. They actively develop the commercial value and potential commercial market of players, and use commercial income to fill the gap between players and other teams in terms of salary, such as player attendance. Bonuses can be obtained for commercial activities, and the club can help players negotiate commercial sponsorship through its own operations, and players can receive half of the share. These are business models that are worth exploring. "

"Peter Kenyon said that when we enter the new stadium, we will also further make a difference in the transfer market, because after our initial assessment, after entering the new stadium, with our income, in addition to being able to do it at the right time, In addition to further increasing the players’ salaries, we can also spend a lot of money on transfer fees every year.”

"How much, Peter Kenyon did not disclose, but he said with great confidence that as long as the team needs it, we can buy it. In today's European football, there are only a few teams that can say this. How many teams are there? And how many of these teams can have the competitive and commercial capabilities of Tottenham Hotspur?”

"When more and more foreign capital pours into European football, when more and more teams build luxurious lineups, and when we see Tottenham Hotspur, we will find that this team has been very successful in the past few years. Here, after selling a famous superstar and achieving a series of astonishing honors, their worth is far ahead of the current football world, up to 800 million pounds, which is more than the 500 million pounds of the second-place Real Madrid. Three hundred million more.”

"But if we dig deeper, we will find that how much did Tottenham Hotspur spend in total to introduce this group of players? And how much did these players add value during their time at Tottenham Hotspur? And they In the process of adding value, how many honors have you achieved for Tottenham Hotspur?”

“When many people are accusing Tottenham Hotspur of selling off superstars in succession, they have never paid attention to the beautiful new stadium standing in the center of London. There are only five top restaurants in it. Tottenham brings in 30 million pounds in revenue, not to mention the huge advertising screens outside the stadium.”

"While we are obsessed with the superstars Real Madrid has introduced, and while we are still admiring Barcelona's decades-long persistence in its own ball control philosophy, we have to see that Real Madrid has introduced There is a lack of cohesion due to the lack of stars, and Barcelona lacks creativity and circulation because it is too closed.”

"But all of this has not been seen in Tottenham Hotspur, and we have not even seen them have a crisis in a wealthy team. Their management can always get early warning and formulate very effective plans. Being decisive may even seem foolish in the short term, but it turns out to be a very wise decision in the long run.”

"So we see that after successfully defending the Champions League, Tottenham Hotspur has reached the peak of the Champions League again after two years, and is very hopeful to successfully defend the title again this season. In these two seemingly sluggish years, Here, they won two Premier League championship trophies, and there is nothing so-called sluggish and bad.”

"Remember that UEFA President Platini once said that Tottenham Hotspur is worth learning from all European teams, and Premier League CEO Scudmore also said that Tottenham Hotspur has created A brand new football business model, they are trying to use this business model to tell all teams that football in the new era should be played like ours!”

In addition to focusing on Tottenham Hotspur, Kicker Magazine also gave a large introduction to Bayern Munich in the new issue. However, relatively speaking, Bayern Munich has nothing more commendable in terms of innovation. Because the success of this team depends more on the German economy.

For example, Bayern has shareholders such as Audi and Adidas. The former provides Bayern Munich with 200 million euros in funding, the latter provides 25 million euros per year, and 70 million fixed investments. In addition, their so-called ten companies with 5 million Most of the Euro-level sponsors come from Germany.

It can be said that Bayern Munich's strong financial resources are based on the overall strong economic strength of Germany, and Bayern Munich's strong competitiveness is also based on the Bundesliga. For example, their youth training camp can easily recruit the best players in Germany. The best youth training talents, and they can always poach the best players from Bundesliga competitors to join the team at relatively low prices.

It can be said that Bayern Munich's success is based on the German economy and the Bundesliga.

Although Kicker magazine did not say it explicitly, the implicit meaning is that the German economy and German football jointly created Bayern Munich's success.

Comparatively speaking, Tottenham Hotspur seems to be more difficult and more valuable, because everything they have is basically achieved by their own hands and hard work. Most of their players are cultivated and sculpted by themselves, and even their youth training has benefited some other teams in the Premier League and Europe, such as Southampton and Ajax.

Therefore, Kicker magazine also mentioned at the end that compared with the success of Bayern Munich and the business model of other giants, Tottenham Hotspur's model is more worthy of learning and reference by other teams.

"Because we, like all fans, hope that European football can develop better and better!"

"This requires all of us, like Tottenham Hotspur, to continuously create more and higher value for football!"

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