Chapter 553 Wine Industry, Wireless Broadcasting

Coming back to Australasia, there are still many projects that need to be built in the new year.

An economic construction that the government attaches great importance to is the expansion of wine production in Australasia and the encouragement of people to join the wine industry.

Wine is the most important drink in the Western world, and it is also something that dignitaries must use in daily communication.

Even those European royal families with distinguished status basically have one or more private wine estates to show their status.

The popularity and quality of the red wine produced by the red wine manor can also reflect the status of a nobleman, the degree of prominence of the nobleman, etc.

This has also led to red wine having a huge market in the Western world. Whether it is high-end red wine or low-end red wine, it is a best-selling product in European and American countries.

Facing such a huge industry, it is absolutely impossible for Arthur to miss it.

Of course, if you want to make Australasia's wine famous, Arthur's efforts alone are not enough.

Only by promoting Australasian people to pay attention to wine production and promoting Australasian wine brands can the international reputation of Australasian red wine be achieved.

To this end, Arthur deliberately launched a two-step plan. The first step is to establish the reputation of Australasian high-end red wine through the royal winery and occupy part of the European and American high-end red wine market.

The second step of the plan is to encourage people to grow grapes and brew low-end wine to seize the civilian market in Europe and the United States.

At present, the first step of the plan has achieved quite good results. The royal family's private supply of wine is very famous in Europe. An ordinary bottle can be sold for more than ten Australian dollars, and the price of a slightly higher-end one is not less than hundreds. Australian dollars.

The most expensive red wines are naturally commemorative ones. For example, the red wine commemorating the tenth anniversary of the founding of the Principality of Australia, the tenth anniversary red wine of the Kingdom of Australasia, etc. The number of red wines sold to the outside world does not exceed 1,000 bottles, and the price of each bottle of red wine has even exceeded thousands of Australian dollars.

The red wine produced by the Royal Winery every year has no worries about sales, ranging from ordinary mid-range red wine to various limited high-end red wines. It is favored by European dignitaries and is also known as one of the four famous wines in the world.

Although the red wine of Royal Winery is very famous at home and abroad, the cheapest wine of Royal Winery is also a mid-range red wine, which is a product that ordinary people cannot afford.

In order to fill the vacancies in the low-end market and expand the scale of the Australasian wine industry, it is necessary to introduce more capital and encourage people to grow wine.

The production of wine is not new to Europeans, and there are even a lot of small workshops engaged in wine production in Australasia.

However, the scale and number of these workshops are too small. Compared with the huge red wine market in the world, they are completely insignificant. Compared with the huge red wine industries in other countries, they have no impact.

For a stable and profitable business like red wine, it is necessary to encourage people to produce it.

After all, Australasia has two of the top ten red wine-producing regions in later generations. If this is not utilized properly, it will be a waste of land resources.

Arthur's current development plan for the red wine industry is still based on the two-step strategy previously formulated.

As for the Royal Winery, it will build multiple red wine wineries in the St. Arthur Castle area in the future to expand the scale and red wine production of the Royal Winery and strive to occupy more high-end and mid-range shares of the world's red wine market.

In terms of low-end red wine, a wine industrial park has been set up to encourage small and medium-sized enterprises to settle in and establish small and medium-sized red wine brands belonging to Australasia.

Farmers can also grow grapes to sell to these wine industrial parks, which will not only provide an additional cash crop, but also contribute to the development of the Australasian wine industry.

Compared with industrial zones, the construction of wine industrial parks is relatively simple.

The construction scale of the first batch of wine industrial parks is not large. It can accommodate less than 50 wine brands and can produce up to 3,800 tons of wine per year, or about 5 million bottles of wine.

This is only the first step of the plan for the wine industry. Once the results of the first wine industrial park are satisfactory, more wine industrial parks will be built to compete in more foreign markets.

The first wine industry park was located in the southernmost part of South Australia. The terrain here is very suitable for the growth of grapes, and the temperature is also very suitable for wine fermentation.

In later generations, it was one of the most famous red wine producing areas in Australia and enjoyed a good reputation in the red wine industry both at home and abroad.

In fact, it is not just this area. There are so many areas in Australasia that are suitable for the development of grape growing and winemaking, even too many to count.

There are many areas like this, widely distributed in Victoria, South Australia, Western Australia, New South Wales and Queensland. Even Tasmania has areas suitable for red wine cultivation.

In addition to Australia, New Zealand is also a well-known red wine producing area in later generations. There is a large area of ​​land that is also suitable for the development of the red wine industry.

If Australasia wants to develop the red wine industry, it is just like wanting to develop industry. Basically, there is no difficulty.

Australasia has all the conditions needed to develop the wine industry. We have to sigh that Australasia is really a country blessed by God. Not only does it have a huge land area, but its reserves of various resources are also among the best in the world. .

In fact, the reason why the red wines of Australia and New Zealand became famous in later generations was because the red wines produced in these two regions had their own characteristics and were deeply loved by consumers.

The red and white wines produced in Australia have a fresh taste and strong aroma. They are one of the most distinctive wines and one of the most popular wine brands.

The wine produced in New Zealand has an irresistible citrus smell and an overall lighter taste, making it very suitable for young people to taste.

The current red wine production in Australasia can be said to have the common advantages of both regions. It is not difficult to quickly seize the world red wine market.

It goes without saying that the Australasian red wine brand is well-known in the country. Although Australasia does not produce much low-end red wine, Australasians still choose red wine produced in their own country.

In fact, this is normal. After all, Australasia is too far away from European and American countries. Red wine imports are not only subject to tariffs, but also corresponding transportation fees. The cost is actually higher than the low-end red wine produced in Australasia.

Under the premise that the taste and taste are not necessarily much better than Australasian red wine, people will naturally choose the cheaper one.

In order to expand the influence of the Australasian red wine brand abroad, Arthur spared no effort, and even ordered the Royal Film Studio to shoot a movie about the Australasian red wine brand, and also embedded it in many movies. ad for an Australasian wine brand.

When it comes to the development of Australasian films, it currently leads the world.

Because movies have just started, their development in various countries is relatively slow. A considerable part of the movies produced in various countries are relatively boring programs and stories. Coupled with technical limitations, they are not so pleasant to watch.

But Australasian movies are different. With the emphasis on sex, Australasian movies attach great importance to the control of the story and are good at controlling the audience's mood.

Under such circumstances, the public still has a sense of immersion in films shot in Australasia, and their viewing experience is naturally stronger.

However, although Australasian films are relatively famous, the major film studios are generally in a state of loss.

The three major film studios currently controlled by the royal family invested a total of more than 2 million Australian dollars last year, filming Taiwanese dramas, 3 patriotic promotional films, 2 radio programs, and 1 advertising film specifically for red wine.

The total revenue of these films at home and abroad was less than 1 million Australian dollars, which is equivalent to a combined loss of more than 1 million Australian dollars for the three major film studios.

But there is nothing that can be done about it. At present, the copyright protection for movies is still relatively poor. Under the influence of capital from various countries, movie piracy is still rampant.

Today's movies do not have any technology to protect copyright, which also prevents Australasian movies from being profitable while becoming famous.

However, rampant piracy is not entirely a bad thing for Australasia.

Nowadays, the more important purpose of movies is to promote propaganda and influence public opinion. Although annual losses amount to more than one million Australian dollars, the combined impact of genuine and pirated products on European and American society will definitely exceed the loss of one million Australian dollars.

It is precisely because of this that it is absolutely impossible for Arthur to take the initiative to crack down on piracy. Although these piracy causes Australasian film studios to suffer more losses, they will also take the initiative to promote Australasian films to other corners of the world, which invisibly saves Australasian publicity costs.

It is due to the efforts of these piracy that Australasian red wine brands are so famous abroad, which also makes the red wine of the royal winery vaguely mean to be on par with French red wine.

Of course, in addition to promoting the red wine brand, you can also see the promotion of Australasian tourist attractions and various welfare policies in Australasian movies.

It is precisely because of these large-scale movies that Australasia's tourism industry is so famous abroad and can attract such a large number of immigrants to Australasia.

In order to shoot these movies, the three major film studios even joined forces to build a film and television base on the outskirts of Sydney, specifically used to shoot some movies.

Of course, some film and television bases will not be able to obtain scenes, but they will also support these film studios to go to various locations in Australasia to complete the filming of the entire movie.

Tourist attractions, including the very famous Gold Coast, are one of the frequently photographed locations in Australasia. This has also made the Gold Coast more and more famous internationally, attracting a large number of tourists every year.

It is worth mentioning that the development of movies has now spawned many categories, such as comedy films focusing on entertainment, thrilling horror films, etc.

Thanks to the efforts of many writers and novelists, there is basically no shortage of scripts for Australasian filmmaking.

At present, the most famous Australasian movies, apart from patriotic movies, are horror movies with very real scenes.

Arthur would also make several suggestions to the film studio from time to time to enrich their understanding of movies, which also increased their experience in shooting horror films in Australasia.

If today's technology wasn't so advanced and couldn't completely synchronize audio and video, as well as color images, I'm afraid today's horror movies would be enough to scare people so much that they can't sleep.

But even so, many people were so scared that they couldn't sleep at night because they watched horror movies that day.

The film studio also issued a special reminder in this regard, prohibiting people under the age of 18 and over 45 from watching horror films to avoid harming the physical and mental health of these people.

In addition to movies, the development of cultural entertainment also accounts for a large part of the radio stations that are put into use at Christmas.

It is now nearly three months since Christmas. During these three months, the national radio station has completed complete coverage of many major cities, allowing radio waves to cover more than 100,000 people in Australasia. 9 million people.

The current next step for the national radio station is to cover all state capitals in Australia. With the exception of Tasmania, all capitals of Australian administrative divisions must be fully covered by broadcasts.

It is expected that this goal will be achieved before Christmas this year. This also means that this year’s Christmas speech may be a speech to the vast majority of residents in Australia, and it can be heard by at least tens of millions of people. This is an event that has never happened since the birth of radio waves, and it is enough to be written into The history of radio waves.

Of course, the goal of state radio is not just to increase the audience for broadcasts. The number of radio programs is also constantly increasing.

Because the radio station can only hear sounds, this also makes the radio station's programs more biased toward news, plus some music and story programs.

At present, state governments and municipal governments have also established their own radio station programs, enriching the number of radio stations in Australasia.

In addition, Australasian residents can also start their own radio stations, but the prerequisite is that they must be reviewed by Australasia, and the programs broadcast must comply with Australasian laws. They are not allowed to be harmful to the country and the government. It is not allowed to smear, and it is not allowed to spread unverified rumors and news.

At present, many people have seen the business opportunities of radio stations and have invested in the establishment of radio stations.

It is expected that within a few years, radio stations in Australasia will spring up like bamboo shoots, and the radio station industry will bloom like a hundred schools of thought, blooming with its own color in this era of radio stations and radios.

The reason why these people see the business opportunities of radio stations is actually the huge coverage of radio stations for the public.

Before the invention of radio waves, even movies had never reached such a large number of people.

This also means that radio stations are likely to be more important than newspapers, becoming an important way for people to obtain external news, and they can also influence people's thinking at all times.

Advertising on a radio program with an audience of tens of millions is definitely more effective than advertising in movies and newspapers.

With this idea in mind, many companies and individuals have approached national radio stations and state radio stations, requesting an advertisement within a specific period of time, for which they are willing to pay corresponding remuneration.

This can be regarded as the beginning of revenue generation for radio stations, especially the largest national radio station in Australasia. Each advertisement is one minute long and sells for as much as A$100.

This is only under the premise that the national radio station is in its preliminary operation stage and has no certain understanding of the revenue generated by advertising.

As radio stations develop, advertising fees are bound to change. As for whether it will increase or decrease, it depends on whether the first batch of advertising companies will get more benefits than the advertising fees.

But considering the millions of viewers of national radio, even if the advertising company spends hundreds of Australian dollars, it is not too much of a loss.

After all, in addition to radio stations, it is not that easy to find another advertising channel for millions of people.

Even for films that are already well-known in Australasia, there is no guarantee that any film will be watched by millions of people.

Moreover, movie advertising costs are higher than radio advertising, so it is obvious which type of advertising is the most cost-effective.

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