Chapter 670: Bargaining PepsiCo

PepsiCo

The appointment of President Hoover was great news in the hearts of Americans. A large number of Americans had high hopes for President Hoover, believing that he could lead the United States out of the economic crisis and allow Americans to live a prosperous life again. {What? You don’t know yet|Read COM, read the chapters without mistakes|Hurry up and Google them}

No matter what Americans thought, Arthur was happy to see President Hoover take office.

Putting aside President Hoover's reputation and deeds in history, Arthur has to give President Hoover a thumbs up just because he still maintains the laissez-faire economic strategy of President Coolidge's period.

The collapse of the U.S. stock market did not happen in a day or two. Logically speaking, the government should control or provide relief to the stock market.

But the damn laissez-faire economic strategy prevents the U.S. government from having much relief and control over the stock market, and all kinds of chaotic phenomena occur in the stock market.

Needless to say, the bankruptcy of small and medium-sized enterprises is also accompanied by a large number of large companies with capital frantically bargaining for bargains and taking the opportunity to establish an absolute monopoly in their own industry.

During this period in history, many industry giants were born. They were all the result of the crazy annexation of small capital by big capital.

Since President Hoover still maintained a laissez-faire economic strategy, Arthur was naturally not polite and immediately launched a big bargain hunting operation.

In the past, bargain hunting was done out of fear of attracting the attention of Americans, but now Americans are no longer paying attention to the stock market, and it is the right time to buy dips.

However, in order not to attract attention, Australasia's bargain hunting will be dispersed into various forces, and acquisitions will be carried out in various ways.

1. Virginia, United States.

After getting off the car and looking at the huge Pepsi-Cola logo in front of him, Frank nodded with satisfaction and walked towards the interior of the company.

This is already his second goal in the short term. Even if these companies that were affected by the economic crisis did not go bankrupt, their stock prices have dropped by more than half.

Speaking of the famous Pepsi-Cola, the journey he created and developed was much more difficult than that of Coca-Cola, which was created earlier.

The name Pepsi in Pepsi-Cola comes from dyspepsia, which translates as indigestion. In short, Pepsi-Cola’s main claim is that it contains pepsin, which can promote digestion.

The name of Coca-Cola was simply to capitalize on the popularity of Coca-Cola. This also made it take five years for Pepsi-Cola's trademark to be registered, and it was once considered a counterfeit product of Coca-Cola.

The development of Pepsi-Cola, which has successfully registered its trademark, will not go smoothly, because Coca-Cola has already occupied a considerable part of the market, and there are dozens of cola companies competing with Pepsi. It is very difficult to stand out.

Pepsi-Cola used to be a small, low-profile beverage company. It only lasted four years and became the first company in the world.

Subsequently, Pepsi-Cola Beverage Company was acquired by a company from Virginia and has barely survived until now.

The current situation of Pepsi-Cola Beverage Company is not very good. Due to the impact of the economic crisis, Pepsi-Cola is about to face bankruptcy for the second time.

The Virginia company that acquired Pepsi-Cola itself has little capital, and the parent company is at risk of bankruptcy, let alone a small beverage company under the parent company.

Pepsi-Cola is now like an abandoned adopted son. If no one can take over, it will have to wait to be reacquired after bankruptcy.

The parent company’s economic crisis, Pepsi-Cola’s severe unsales, the rising production costs of Coca-Cola (the price of imported sugar), coupled with the pressure from Coca-Cola and other cola companies, the bankruptcy of Pepsi-Cola Beverage Company has become inevitable, and it has basically been eliminated by Vigi Nia Corporation gave up.

This is also what Frank has learned. For intelligence officers like them who are performing tasks, before acquiring each company, it is also what they should do to understand the company's weaknesses in order to better lower the price.

After entering PepsiCo, Frank skillfully ignored the crowds of job seekers and expressed his needs to the company's gatekeepers.

The doorman obviously saw that Frank got out of the car and was dressed in luxurious clothes. He was not an ordinary person, so he was happy to report it to his boss.

Not long after, Prado Ham, the head of PepsiCo, came over in person. Looking at the luxuriously dressed Frank, he quickly stretched out his hand and asked with a smile: "Who are you, sir?"

"Introduce yourself, Frank." Frank smiled slightly and said his name.

Pradoham nodded secretly in his mind. Although the other party's name was not famous, he was very excited about the other party's intention to acquire Pepsi-Cola.

Of course, this doesn't mean that Prandolham wants to give up the business he worked so hard to create. But the problem is, relying on this Virginia company, Pepsi-Cola Beverage Company has no future at all.

Instead of waiting for Pepsi to fend for itself, it is better to try to find a better destination for your hard work and let Pepsi's name resound throughout the United States.

"Mr. Frank, please go to the conference room to discuss in detail. To be honest, I completely agree with the sale of Pepsi-Cola, and I believe Braji (Pepsi-Cola's previous acquirer) will also agree." Pradoham smiled and gestured, taking Frank to Pepsi-Cola conference room.

In the conference room, Pradoham changed his smile and said with a sad face: "Mr. Frank, I wonder how you want to acquire Pepsi-Cola Beverage Company?"

Looking at Pradoham in front of him, how could Frank not think of his intentions. But Australasia had no intention of personally controlling the company anyway, and Arthur didn't think Australasia's economic experts could do a better job than PepsiCo itself.

"Of course it is a wholly-owned acquisition, Mr. Pradoham. However, because we have too many companies, we can retain the top management of Pepsi-Cola Beverage Company including you, and under supervision, let you have enough Stewardship,” Frank said with a laugh.

Pradoham nodded slightly, not rejecting Frank's statement.

At that time, Pradoham retained only 10% of the shares and gave the rest to Braji.

It is worth mentioning that the issue price of Pepsi-Cola was as high as US$40 per share, which also means that Pepsi-Cola was actually a company worth hundreds of thousands of dollars at the beginning.

But 1. Pepsi-Cola’s price per share dropped to about US$25, which also caused Pepsi-Cola’s market value to plummet to less than US$300,000.

While this may seem like a lot, it also takes a lot of money to keep a company running. Coupled with the rising cost of Coke production and the decline in sales of Pepsi-Cola, the company went bankrupt and had to be acquired by Bragi.

In fact, after the acquisition, Pepsi-Cola also ushered in a period of glory. Because of the new capital injection, Pepsi-Cola still seized part of the market in Virginia and became the most famous beverage company in Virginia. This also caused Pepsi-Cola's stock price to continue to rise, reaching as high as 120 US dollars per share at the highest period. .

But the economic crisis is not something that small and medium-sized companies can withstand. Especially a company like Pepsi-Cola relies heavily on Coke sales to earn profits and recoup costs.

The economic crisis has caused tens of millions of Americans to lose their jobs, and Coke's sales have naturally dropped again and again. Pepsi's stock price has plummeted from millions of dollars to hundreds of thousands of dollars, and it is still falling.

To make matters worse, Bragi's company is also facing an economic crisis. Not only can Pepsi-Cola not wait for any financial support, it is even forced to mobilize some funds to Bragi's company.

Under such a blow, if nothing unexpected happens, Pepsi-Cola will go bankrupt in a short time.

This also makes PepsiCo shareholders, including Pradoham and Bragi, have the idea of ​​​​selling their shares.

The difference is that Pradoham, as the founder of Pepsi-Cola, naturally thinks that Pepsi-Cola can develop in a better direction.

Braji is an investor himself, and all he thinks about is that selling shares will allow him to obtain funds and ensure that his original company will not go bankrupt.

Pradoham was very happy to see what Frank said about allowing him to have management rights.

Although he has no shares, it would be enough for Pradoham if he could stay in the company he founded.

The history of Pepsi-Cola is close to 30 years, and only he knows the hard work Pradoham has put in during these 30 years.

The bankruptcy of Pepsi-Cola is also a heart-breaking experience for Pradoham. If Pepsi-Cola can find a home with stronger capital, Pradoham will definitely be happy.

"Then I have no problem, Mr. Frank." Pradoham said very seriously: "I will help you persuade Mr. Braji, when can the acquisition of equity start?"

Seeing Pradoham in front of him who was more eager than himself, Frank was a little surprised, but after all, this was a good thing for him: "If it is possible, there will be no problem today."

As a veteran intelligence operative, Frank's activities in acquiring American companies amounted to millions of dollars.

If the mission can be successfully completed and there are unexpected gains, the funds for these activities can continue to increase, which also gives Frank basically no worries about funds.

Pepsi-Cola's stock price was worth millions of dollars at its peak, and it would be great if its current market value exceeds two hundred thousand dollars.

After all, this is a company that is about to go bankrupt. If you want to take over this company, you must also consider the debt problems that the company is constantly facing.

If the problems of production costs and market size cannot be solved, PepsiCo's value will not increase.

Especially in times of economic crisis, such a beverage company on the verge of bankruptcy is all too common, and it is even impossible to sell it at a high price.

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