Chapter 723: Learning mentality

Chapter 724 Learning Mentality

Wherein is the month of the month, the blink of the eye.

According to the record of the request, during the month, more than 60,000 people from Jiangzhou have come to claim the free Kangyuan slimming powder, but the one who can take away the one million high reward is a person. nor!

This incident caused great sensation throughout Jiangzhou, even in the country. The name of Kangyuan slimming powder was almost passed to everyone's ears.

This kind of advertising effect, good people can't believe it!

Careful calculations, the cost of the Xiao's pharmaceutical factory in advertising, is nothing more than advertising in the newspapers and the Internet, the rest, that is, free of more than 60,000 copies of Kangyuan slimming powder!

In addition, the Xiao disposed in the pharmaceutical factory almost never paid any price!

The promotion of Kangyuan slimming powder by Xiaoshi Pharmaceutical Factory was even considered by the people in the advertising industry to be a classic marketing case. For this reason, some people even made detailed analysis.

Even the guests invited by many TV programs are still explaining the smart marketing methods adopted by Xiao’s pharmaceutical factory, and this is obviously the topic of concern to the current audience, so the ratings are not low.

According to the analysis of so-called marketing experts, this time, the promotion of Kangyuan slimming powder at Xiao’s Pharmaceutical Factory was so hot, and later became the symbolic representative of the emergence of the pharmaceutical industry. The main reason is because of the network The great success, as well as the extraordinary quality and effectiveness of Kangyuan slimming powder, are the key to the success of Xiao's pharmaceutical factory.

“Because the quality and effect of Kangyuan slimming powder is very unusual, the leaders of Xiao’s Pharmaceutical Factory dared to release a million words of reward. And because of the convenience of the network, this high reward for Xiao’s Pharmaceutical Factory is the shortest. In the time, at the fastest speed, spread throughout the streets and lanes of Jiangzhou, even in the country is no one knows, no one knows!"

On TV, the marketing experts invited by a program are telling the successful marketing strategy of Xiao’s pharmaceutical factory. “With these two key factors, Xiao’s pharmaceutical factory has entered everyone’s sight. With a million rewards, its popularity has exploded, which is the most brilliant place for Xiao’s pharmaceutical factory!”

“So, in your opinion, is this successful way for Xiao’s pharmaceutical factory to be perfect? ​​If other companies want to replicate this successful business model, do you think it is possible?” the TV host asked.

“First of all, I have different opinions on your first question. The marketing strategy of Xiao’s Pharmaceutical Factory is not perfect. In fact, on the contrary, this strategy has many defects... Of course, What I am talking about is not that the strategy itself is flawed, but that in the process of implementation of this strategy, those who implement this strategy make mistakes."

The expert said with a sigh of relief, while not forgetting to sort out that he was completely bald, leaving only a few long hairs covering his head, and quickly said: "If we seriously study the launch time of Kangyuan slimming powder, It is not difficult to find that in fact, from the Kang's slimming powder of Xiao's Pharmaceutical Factory, it has been promoted until now, and the millions of rewards are booming in the whole city. No one in China knows... In such a process, there is a blank period. !"

"You mean..." The host didn't understand.

"Let's take a closer look. The time of the Kangyuan slimming powder produced by Xiao's Pharmaceutical Factory was two months ago. However, the million-fold reward activity started a month ago. That is to say, this In the middle of a month, Xiao’s Pharmaceutical Factory has been preparing for the work, and has not made any achievements in publicity!”

The expert held a piece of paper in his hand and looked like a decent analysis: "Maybe the leader of the Shaw Pharmaceutical Factory was negotiating the details of the event and other strategies, but it took a month to prepare. This is a bit too long, so I think that the leaders of Xiao’s Pharmaceutical Factory have made mistakes in this regard! If they can avoid this kind of mistake, I am afraid that Kangyuan slimming powder has already been placed in all pharmacies in China. The shelves of large shopping malls, rather than just now, are just beginning to spread!"

"So in your opinion, is there any way to improve this method?" The host asked without losing the opportunity.

"This question is actually the second question you just asked."

The expert said: "It is another company that can successfully copy this marketing strategy. My answer is, it is ok!"

"So, do you have any specific implementation methods?" the host asked again.

"Of course, in fact, referring to the marketing process of Xiao's Pharmaceutical Factory, we can easily find that the two major tools for their success - network, product quality, these two factors, in this marketing process of Xiao's Pharmaceutical Factory, It’s invaluable."

The expert was really an expert and scholar. He said: "So if other companies want to introduce new products, as long as they have confidence in the quality of the products, then this marketing model can be successfully copied. After all, now the network tells the development that any news will be spread all over the streets in the shortest time. This is a very scary propaganda tool, and the quality of the product is the root of whether a product can exist for a long time. Said, this marketing method is very simple, as long as you grasp these two factors, everything will not be a problem!"

“In addition, I would like to give a proposal to companies that are ready to replicate this marketing model. Don’t make a similar mistake like Xiao’s Pharmaceutical Factory. It’s time to hurry up and spread the goods first, instead of shrinking at home to discuss strategies!”

The expert is completely a bit of a long-term mind. "Because the product is produced, it is used for sales, so we can completely distribute the goods first, and then negotiate specific action strategies or details of the activities in the process of distributing the goods. It’s not too late, isn’t it?”

"Okay, we are in this issue..."

Snapped!

In the office of Xiao's Pharmaceutical Factory, Ji Feng turned off the TV and turned to ask: "How, do you think that this expert said that there is no reason?"

In addition to Ji Feng himself, there are also Han Zhong, Xu Yuan and Yang Dezhao in the office. This is the three seasons that Ji Feng specially invited them to watch such a show. Moreover, this program is not currently broadcast, but Ji Feng was inadvertently seen at home, simply cut off such a video from the Internet, and intend to learn.

From the promotion of Kangyuan slimming powder, Ji Feng realized that he had a lot of deficiencies, and others should be more objective in their evaluation, and they will be more clear about their mistakes, so Ji Fengcai Study this program carefully.

However, he did not think that the more he studied, the more ridiculous he was. The words of this expert seemed to make a lot of sense, but if you carefully ponder it, you will feel that there are loopholes.

Ji Feng is worried because the expert is evaluating himself, so his mentality can't just look at the evaluation of others. Therefore, he specifically invited the three people to come over, just to be axe. Mentality.

"I just thought that what he said was quite reasonable, but the more he wondered, the more wrong he was, so I came to ask you." Ji Feng laughed.

"Short!"

Han Zhong couldn't help but laugh. For the expert's words, he was completely scornful, and his face was disdainful: "He doesn't know anything, just talks on TV, and says so, two sentences, network and products. These two great tools of quality... there are many good things, but most of them are sold out. Many products with poor quality are popular in the market. Why?"

Xu Yuan also nodded slightly, said: "Boss, you don't want to be fooled by these so-called experts. This person's words sound very empty, there is no substantive content, and it sounds like some layman, I think he Maybe I don’t know how marketing is going to happen!"

"No, your words are very empty. I want to know where his words are wrong and say something specific!" Ji Feng said immediately.

"Ha ha......"

Han Zhong smiled and said: "In fact, it is very simple. You see, we don't talk about anything else. Just just say that he finally gives advice to other companies, what is the first thing to distribute, and then discuss the details... From the promotion of our Kangyuan slimming powder, if we really spread the goods first, then the event will not do."

"Han’s right is right!" Xu Yuan nodded in favor of the side and took the words. "For example, once the goods are spread out, it will be troublesome, because if a reward is held, then Are all the sales outlets organizing events? This is obviously impossible. Don't say that we don't have so many people. It's just a lot of free drugs, which is an astronomical number. So, how many of them are there?"

"This is not realistic!" Han Zhong haha ​​smiled: "Some of the fixed points, how to ensure that other vendors or retail outlets will not take the opportunity to raise prices? How to ensure that they will not play secretly between the small? Can't control the situation, when the activities can't be done, but it will be messed up, the reputation is broken, the products are wasted, it can be said that fame and fortune!"

"If you say this, I will understand." Ji Feng suddenly realized that although he always felt that this expert said something, there is something wrong with it, but he can't think of what is wrong. Now Han Zhong and Xu Yuan are doing this. He immediately understood.

"So, the analysis of our previous promotion is not correct!"