Chapter 634 The rise of business empire

Rise of the 1st

The next morning.

Snow King Ice Castle on the 5th-chome of Mika Town, Tokyo has not yet opened for business.

In the small office of the beverage shop, Fujino was sitting on the sofa, looking at the four members of the Snow King Ice City family sitting around him.

"Yesterday's sales were 120,000 yen."

Akemi held a bill and muttered: "The net income after excluding water and electricity bills is 90,000 yen."

Fujino closed his eyes and muttered: "The profit is almost maintained at around 1.5..."

The profit of 1.5 points is almost the same price that Snow King Ice City has maintained since its inception.

Sell ​​a cup and earn a cup and a half.

This profit does not seem too high, but compared with other retail industries, such as convenience stores and the like, this profit is already very good.

"The daily income in the past week has been around 90,000 yen."

Sitting next to him, Xiao Ai was wearing a white round-neck short-sleeved shirt. She bit the button of her marker and frowned as she scribbled on a report: "Since about a month ago, Snow King Bingcheng's single day Revenue growth has begun to slow down..."

"Well, that's right."

Mingmei nodded, "That's why I asked everyone to come over and think about what went wrong."

"Growth is slowing down, that's normal."

Fujino reached out and touched Annoying Loli's head, "It should be because the nearby market is saturated."

"Saturation... looks like it should be."

Haiyuan Ai pondered for a moment, put down the marker, skillfully and patiently arranged her messy brown short hair, and asked Mingmei calmly: "Sister Mingmei, have you rarely seen familiar faces recently?" Already?"

"Hey, that's true."

Mingmei recalled, "If you think about it, I really haven't seen many new regular customers recently."

"This is where the problem lies."

Fujino crossed his legs and clasped his hands behind the back of his head: "Our market in Snow King Ice City is actually not big, and our target customer groups are not broad. They are basically children and young couples nearby. Although we have recently opened up some Chinese The tea market for the elderly is, after all, only the beverage market. Although our location is in a business district, the traffic is too unstable and can only be harvested during holidays."

After a pause, he continued: "Now that we want to continue to develop, the only way is to increase publicity to attract people from further afield to come and harvest, or to develop some new categories of products to harvest new customer groups... But both of these are unrealistic.”

"Indeed it is."

Next to him, Haihara Ai took over the conversation: "If it's just for a drink, it's impossible for anyone to come from further away, and in terms of new products, there are already a lot of industries nearby."

After a pause, she continued: "Our Snow King Ice City focuses on light catering for leisure and entertainment. If we want to develop more products, we can only develop this type of dine-in meals..."

"In that case, it will definitely become a cafe-type store."

Mingmei sighed after hearing this: "And Ms. Enomoto's Poirot Cafe opposite is this type of shop. If it develops further, it will overlap and become a competitor..."

Minaho Shimotsakasa: "..."

Shimogasa Honami: "..."

The two sisters standing nearby, wearing the same goose-yellow T-shirts and jeans, listened for a while and became transparent.

They were stunned, their eyes full of confusion.

I found that the topics discussed were too high-end and I couldn’t understand them at all.

So they synchronized their bodies to bring the hot tea from the kitchen.

Honami prepared the dinner plate and tea cup, and Minami poured the tea.

The two of them worked together and quickly brought several cups of hot tea to the coffee table in front of several people.

"Excuse me."

"It's no trouble Mr. Fujino."

Sister Xia Li smiled gently: "After all, this is all we can do."

"Don't underestimate yourselves too much. You are actually very important, but you just don't realize it..."

Fujino chuckled and comforted, then took a sip of tea, moistened his throat, and continued: "Cafe Poirot has been open for many years. In terms of customers, we can't beat it at all, so no matter it's We can neither promote it nor open a new track.”

Then he continued: "The current situation is almost complete. According to Feng Shui, the road ahead is the door to death."

"Actually, it would be good even if we maintain the status quo."

Mingmei suddenly mentioned: "Now the average daily net profit is 90,000 yen, and the monthly income is about 2 million yen, which is already very good."

"Sister Mingmei, you still don't understand the nature of the capital market..."

Fujino shook his head slightly, "The capitalist market is always squeezing other people's space in order to survive. What we are focusing on now is emerging and relatively low prices. Sooner or later, someone will catch up with us, and then we will be eliminated. .”

"Well, our revenue will indeed be lower if that happens."

Mingmei nodded slightly in agreement, understood Fujino's words, and sighed: "If this is the case, although our family does not have any extra expenses, if we can't make money, we will definitely not be able to survive..."

"This is an inevitable result of the market economy. Once there is a profitable store, there will definitely be other people who want to share the cake, but we don't have other ways now."

Fujino put Erlang's legs down and looked at Mingmei: "Sister Mei, how much money do we still have in our current business account?"

"The funds required to maintain the store's operations are two million yen."

Although Akemi didn't know why Fujino asked now, she still said truthfully: "We currently have 10 million yen in our account, and there are about 8 million yen that can be transferred."

"Eight million yen. I didn't expect that there would be so much money not long after the opening..."

Fujino murmured, and then suggested: "Sister Mingmei, what do you think about opening another branch?"

Mingmei was confused for a moment: "Open a branch?"

"Yes, in fact, I have had this plan for a long time. The final result of the catering industry is to share the burden and open up new markets."

Fujino looked at Mingmei seriously: "The market for this new store will be developed by you, Mingmei, and it is entirely up to you to decide."

"Let me open a branch or something..."

Mingmei hesitated for a moment and said worriedly: "If Fujino opens it, it will definitely be fine, but if I do, the money will definitely be wasted."

"Sister Mingmei, you can even run this Snow King Ice City well, there will be no problem opening another one."

Fujino naturally saw that Mingmei was a little unsure, so he encouraged her first, and then continued: "I think that in the future, Snow King Ice City will become a commercial beverage empire full of neon lights and best-selling overseas, and sister Mingmei, you are The store manager of Snow King Ice City, the future helmsman of Snow King Ice City, the female president of a listed company, of course you will be the one to open the first branch of Snow King Ice City."