Chapter 285 Inspiration

"Xiaoyang, I rarely get involved in business operations. Your dad usually makes the decisions. Why don't I let him tell you."

Although Yuan Xueying is the chairman, the decision-making power of the company rests with Chu Shiwen. She really can't make the decision when it comes to the company's interests, so she should let Chu Shiwen make the decision.

After making the call, within a few minutes, Chu Shiwen opened the door to the room.

"dad."

Chu Yang stood up and said hello.

"Why are you here suddenly, kid?"

Chu Shiwen was a little surprised. Only half a day later, Chu Yang returned to the company, which really made him a little puzzled.

"Is such that……"

Yuan Xueying answered for Chu Yang, with a hint of hesitation in her words.

Chu Shiwen looked at his son, scrutinized him and said, "Which company does your friend belong to? Isn't he quite ambitious?"

In his understanding, this friend Chu Yang is definitely not a simple person. You must know that internationally renowned beauty magazines are very influential and can often lead a fashion trend. If you can grasp the latest trends in fashion, you can be the first to do so. Use the opportunity, plan in advance, and make money that others have no chance to make.

However, it is not easy to run a magazine. Large, well-funded groups like Auchan have also paid attention to this aspect. However, most of the well-known beauty magazines are from Western countries, and the influence of domestic ones is still far behind. So Auchan could only give up the idea.

Now, Chu Yang, a friend in the beauty business, actually wants to take this path, how can we not surprise them?

Seeing that Chu Shiwen felt like he was facing a formidable enemy, Chu Yang smiled bitterly and said, "Dad, don't worry, my friend is not in the country, and his business has no overlap with Auchan. There is no need to worry about increased competition."

"That's okay, but can you guarantee that the other party won't take advantage of it?"

Chu Shiwen asked cautiously.

"I'll guarantee it with my head!"

Chu Yang assured him by patting his chest.

Chu Shiwen nodded and said: "You should know that we at Auchan have invested a lot of money in marketing, and it took more than ten years to build several brands. Whether it is in the fashion or beauty industry, the inertia of brand effect It is very powerful and can bring you a steady stream of traffic, which is the main purpose of our company’s marketing.”

"So that's it. So how to promote it in order to establish a brand effect?"

Chu Yang asked.

Chu Shiwen took a sip of tea, glanced at Xu Jingyi and said: "As you know, our company is currently preparing to build momentum for new product releases. Among them, the advertisement that Miss Xu is going to shoot is the top priority of our promotion. In the past, we have We have also placed many soft-text advertisements in internationally renowned magazines, and the effect is very significant. We will still use this method this time. It is best to put Ms. Xu on the cover of the magazine, so that we can get immediate results. "

Like a curious baby, Chu Yang kept asking: "Dad, I also read Auchan's soft article in Ruili magazine before, but I really don't understand how the company used this soft article to monetize it."

"I know this!"

Yuan Luyao immediately raised her hands, looking eager to try.

"Oh? Yaoyao actually knows, then you should scare him." Chu Shiwen looked at her encouragingly.

Yuan Luyao pulled out a magazine from under her buttocks, opened one of the pages, and said to Chu Yang: "If you look at this article, it's actually all well-known stuff. Only the middle part on how to choose makeup is the essence."

Chu Yang leaned over and took a look. It introduced a makeup technique called "base makeup concealer method" and cited actual cases to prove the effectiveness of its method.

"Is this okay?"

Chu Yang was confused. Just looking at these makeup techniques, they were completely incomparable with Auchan's products!

"Fool!"

Yuan Luyaonan rarely laughed at Chu Yang for a while, then took out her mobile phone and searched on Baidu.

"Hey, do you think this has anything to do with our Auchan liquid foundation?"

Chu Yang took the phone and looked at it. There was a video on it, which stated that it was a tutorial video on base makeup and concealer. In the video, the beauty anchor used this method on the spot. While using it, he kept recommending a product produced by Auchan. This liquid foundation means that only this kind of liquid foundation can achieve the most perfect effect.

After the video ended, Chu Yang watched several other videos that he searched for. Although the people explaining them were all different, without exception, Auchan's products were mentioned. In some graphic tutorials, Auchan's products were also touted. It looks like the number of clicks is not low!

"I understand!"

Chu Yang was amazed, it turns out that advertising placement can be done like this!

In modern society, people are tired of being bombarded with various advertisements. 90% of people are disgusted with advertisements placed on various platforms. If forced promotion has little effect, it may even cause aesthetic fatigue among the audience.

An internationally renowned magazine like "Ruili" will naturally not do such things that damage reputation, so it has strict restrictions on the placement of advertisements to avoid arousing resentment among readers.

In order to be included in the magazine, the employees of Auchan's advertising planning department racked their brains and then came up with this roundabout way.

Not to mention, this effect is surprisingly good. Although the magazine does not mention it by name, this "base makeup concealer" method can attract great attention. However, the magazine is restricted by its form of expression and cannot fully introduce makeup. This method makes readers unable to stop reading.

There is such a good method, but readers are confused and can't understand the essence of it. This makes readers feel a little anxious. Naturally, in order to master this method, they will spontaneously search for information related to "foundation concealer".

Auchan's advertising planning department has been prepared for a long time. When the soft article was placed in the magazine, it had already prepared a back-up plan. It invited many well-known beauty anchors to promote the product, and invested a lot of money to ask professional forums and social platforms to add pictures and text links produced by Auchan.

In this way, when readers search for relevant information, they will find the precise advertisements that Auchan has placed on the Internet.

Under such a fierce advertising offensive, why worry about not being able to sell the product?

"I feel like I have suddenly realized something."

Chu Yang couldn't help but admire it very much. Those who can think of such a marketing plan must have an extremely sensitive business sense.

Chu Shiwen looked at Yuan Luyao, nodded and praised: "Yaoyao is good, with a good business sense. When I retire, you can come back to take over."

"Ah?"

Yuan Luyao's face fell, and she said reluctantly: "You are so young, it's too early to retire, and I'm not interested in business."

"You kid, the company will belong to you and Xiaoyang in the future. When your uncle Chu and I get old, do we have to take care of this business for you all day long?"

Yuan Xueying tapped her daughter's forehead unhappily.

"Lululu."

Yuan Luyao hid behind Chu Yang and made a face at Yuan Xueying.