Chapter 1015 Ecological Synergy

On the flight back home, Xu Baihui was frowning.

During this trip to Japan, other things were handled very smoothly, only one thing was in trouble - "The Voice".

Making "The Voice" in Japan is more complicated than imagined.

Japan is mainly composed of the five major TV stations, which produce more variety shows than domestic ones. Music programs are often music, and the ratings are generally not high.

The shows that can really explode the ratings are often funny variety shows.

Among the top ten variety shows in Japan, seven or eight are all funny variety shows.

The main reason is that Japanese society is too depressive, and people prefer to watch funny shows to relieve the pressure of life.

This has led to those ugly comedians having a high status, often able to marry home the most beautiful women in the entertainment industry.

"I said, "The Voice" is not a music program. Isn't it just funny? It's not easy? Write a funny script and let the four mentors cooperate to act. The blind selection part and the grabbing part are the program The biggest attraction."

"It's very simple to add a funny element to "The Voice". It's not a problem with the program, I'm talking about the problem with the mechanism. Most of the TV programs in Japan are produced by the TV station's own production company, and then in their own Broadcasting on TV stations is a one-stop monopoly mechanism."

"Huh?" Zhou Buqi raised his eyebrows, and the separation of production and broadcasting has become popular in China. "Doesn't Japanese TV stations import content from outside?"

Xu Baihui said: "Yes, but most of them are buyouts. Buy out the copyright and pay the fee in one lump sum. The advertising revenue on my TV is all in my own pocket."

Zhou Buqi nodded, "This model is not suitable for "The Voice."

Xu Baihui said softly: "That's not too much. The movies, TV series and cartoons are often purchased outside. Variety shows are not purchased outside, and they are all produced by the TV station itself."

"Why?"

"The failure rate of variety shows is high! The film and television dramas and cartoons purchased from outside are all market-tested in the cinema or DVD market, and the risk is small. Just buy them and broadcast them. Variety shows are not good. Alright, let’s continue the broadcast, we need to quickly cancel the program and replace it with a program that the audience likes more.”

"Um."

Zhou Buqi nodded, expressing his understanding.

This is a routine operation of commercial TV stations, and it is almost impossible to appear on domestic TV stations. In China, a program has been produced, even if there is no audience, it must continue to be broadcast. The image of the TV station, public opinion, the face of the executives and the hard work of the production team are all more important than making money.

The commercial TV station is not welcome. A new variety show, the first episode didn't work well, so it can last until the second episode. The effect of the second phase is not good, and we can give it another chance, but the schedule will be adjusted, maybe from the prime time to the late night time. If the ratings of the late-night show are still lower than average, there is no other way, it will be taken off the shelves!

Xu Baihui said: "Half of the new variety shows produced in Japan every year will die. If any variety show becomes popular, there will be preferential treatment, and it will be adjusted to a better schedule to create greater value. This model is harmful to third parties. It is too unfriendly and too risky for the variety show production company. It can only be self-produced and broadcast by the TV station, which is self-controllable."

Zhou Buqi frowned, "There is no way to solve it?"

Xu Baihui frowned, "Ai Hui! Variety shows are self-produced and broadcast by TV stations, not mandatory requirements, but the result of market choices. Ai Hui has a close relationship with TV Asahi. If you convince Ai Hui, you can convince TV Asahi. At that time, the tripartite joint production will be possible. However, these are two local tycoons, and our interests will definitely be eroded by then."

Zhou Buqi waved his hand, "Erosion is erosion, as long as the copyright is preserved, the first season will be released first! I believe that with the level of "The Voice", it will definitely create a miracle in ratings. When the second season, we will have the right to speak.”

The rush to produce "The Voice" in Japan is not for making money.

Instead, use the influence of "The Voice" to promote YikYak and Jingtao.

At that time, Jingtao will be the main sponsor, and the host will have to read several times in each episode, "This is "The Voice of Japan" exclusively sponsored by Jingtao. Choose a good product and go to Jingtao! Jingtao online shopping, safe and cheap And convenient!"

Then, "The Voice" and YikYak can also produce a linkage effect, allowing contestants and judges to share their feelings and interact with the audience on YikYak.

This is the main purpose.

Japanese variety shows are risky, so the strategy used is low investment and high production. Quantity wins, if one out of ten becomes popular, it is considered a success. The investment is low, and the production level is basically the same as "Kangxi Is Coming". It is not an exaggeration to say that it is shoddy.

"The Voice" needs to be high-quality, and the investment budget for the first season is at least 1 billion to 1.5 billion yen!

That's enough for Japanese TV stations to produce 20 variety shows.

This amount of money looks like a lot, but in fact it is not much at all.

That's $10 million to $15 million.

With this amount of money, if Jingtao and YikYak were to advertise on major platforms and media for marketing, it would be a small splash at best. The total amount of online advertising in Japan exceeds 10 billion US dollars a year, which is really too little money for advertising.

YikYak has opened a channel on Yahoo Japan, and it pays 100 million US dollars in service fees every year.

Ziweixing is very rich and powerful.

However, it is really too difficult to establish YikYak and Jingtao through advertising and buying traffic, and it is a bottomless pit.

But "The Voice" is different.

At most, it is an investment of 15 million US dollars.

Once it spreads across the country, the advertising effect may be greater than the $1.5 billion in advertising costs.

Zhou Buqi learned this move from Lao Ma.

At the beginning, Taobao was squeezed by eBay and had nowhere to survive, so Taobao invested in "A World Without Thieves". As a result, the movie became popular, and Taobao also took advantage of the momentum, and it was out of control.

With the least amount of money, a national sensation was made.

"A World Without Thieves" is only one-time, but "The Voice" is continuous, and can continuously instill the brands of Jingtao and YikYak to the audience.

Zhou Buqi snorted coldly and said, "It doesn't matter if "The Voice" loses a little bit, let local snakes take advantage of it. For newcomers, there is always some protection fee. The key is to let "The Voice" be produced and broadcast smoothly. Whether it is Ai Hui It’s TV Asahi, they’re all a bunch of idiots, how do they know that we’re playing a business model that reduces dimensionality and blows? Cross-complementation, ecological synergy! There’s a compensatory mechanism here!”

Xu Baihui pouted, "You will bully me."

"Who bullied you?"

"Jieyu Media and Ziweixing are two companies. You just want Jieyu Media to transfer benefits to Ziweixing and bully me and Baoshan as weak girls."

Zhou Buqi laughed and said: "What's your name? Ziweixing is not your company? It's just left and right."

Xu Baihui hummed coquettishly, "I'm the boss of Jieyu Media, not Ziweixing."

Zhou Buqi nodded, "Well, what you said makes sense... In this way, let Ziweixing raise another round of financing for Jieyu Media later, and I will lend you some more. At that time, you will have money to go to Hollywood to buy movies The platter is copyrighted."

Xu Baihui was happy, and said with a smile: "It's not too bad."

Zhou Buqi pondered and said: "It can also be seen from "Red Cliff" this time that the Japanese film and television circles highly respect commercial blockbusters. This is not surprising. Their domestic film investment is very small, and there are no big scenes and big productions. Wait for it When it comes to the copyright of the platter movie, we can fight for it and give Ai Hui the music distribution rights of the movie in Japan, Hong Kong, Macao and Taiwan. This will be a very important bargaining chip."

Xu Baihui's eyes lit up, "Good idea! The music distribution rights of Hollywood movies are generally given to the three major music groups. Ai Hui has always been weak in this regard, which is why they value the cooperation with "Red Cliff". It is difficult for them to obtain Opportunities to cooperate with commercial blockbusters. If we can have resources in this area, the two sides will have a better basis for cooperation.”

...

After returning to Beijing, Zhou Buqi will start to settle the copyright matter of the game "Three Kingdoms".

He Yang made a move, but he couldn't solve it.

Shanda's core industry is games. The game "Three Kingdoms" has been in development for more than two months. It has a basic prototype, and then sold it? How can this be?

Now is the outlet for web games, and various web game companies have sprung up like mushrooms after rain.

Of course, it is impossible to miss a game giant like Shanda.

Card games such as "Three Kingdoms" are still scarce in China, and Shanda has no reason to sell them.

If He Yang couldn't solve it with normal business means, it could only be done by Boss Zhou, using contacts, personal face and social resources to operate.

Now there is a question, is Ziweixing able to develop the game after taking back the game copyright of "Three Kingdoms"? After all, Ziweixing is not a game company, and occasionally made "Parking Space" and "Happy Farm", which are only temporary guest appearances.

Do your research first.

Now Ziwei Star has two game studios under its umbrella, located in the capital and Pengcheng respectively, both of which belong to Youyou.com.

The studio here in the capital is mainly engaged in casual web games such as "Happy Farm", and a new game called "Sim City" is under development.

There are no restrictions on the studios in Pengcheng, which can produce all types of web games and provide resources for the open platform of Youyou.com. This is just a small studio, with a total of more than 20 people.

"Three Kingdoms Killing" has been brought back, and the studio in Pengcheng will take over, so we have to understand the situation first.

If the level is enough, take over and take over.

The level is not enough, maybe I have to ask Lao Zhang upstairs for help.

After returning to Beijing, Zhou Buqi briefly looked at last month's financial report, and then planned to go south.

In April, Ziwei Star's domestic net profit was 360 million yuan, which is the third consecutive month that the monthly profit has exceeded 300 million yuan.

This year, Ziweixing will sweep the domestic market.

In January, the net profit was 180 million.

In February, the net profit was 420 million.

In March, the net profit was 330 million.

In April, the net profit was 360 million.

The plan at the beginning of the year was to make a profit of around 2.5 billion yuan this year. Looking at the situation, 4 billion may not be able to stop it!

Of course, this is only the domestic market.

Counting overseas markets and various investments, Ziwei Star lost 1.7 billion in April, and the overall loss has been 4.8 billion.